Ajax Sales Kit (combined 1-sheets)

The two elements of Workforce Marketing
The power of Workforce Marketing
Give employees the ability to represent your brand genuinely, naturally,
and consistently to their networks. This is the group most invested in
the company’s success, yet only 15% of employees even understand their
company’s brand, let alone have the skills to amplify it. Workforce Marketing
helps employees engage their networks… without the awkward.
Improve hiring effectiveness by attracting the best. Helping recruiters and
hiring managers communicate more genuinely and consistently about their
company helps them present an attractive image to higher caliber prospects.
Drive results. Socially-savvy inside sales people uncover 11% more revenue
opportunities and close 26% more deals. That’s because buyers are already
more than two-thirds into their purchasing decision before the sales team is
engaged. Workforce Marketing makes sure you’re ready to meet your client
where they are.
It Ampliﬁes
Marketing Reach
It Attracts
The Right Talent
It Saves Missed
Sales Opportunities
Align
Amplify
Shows companies and their
employees how to share a
clear, consistent brand story.
Activates a company’s most
important brand advocates—
its employees—to amplify
that story.
For more information on Ajax Services, contact Patrick Anderson
Patrick@ajaxwm.com 312-972-1330
Ask about a free Workforce Marketing assessment of your brand!
www.workforcemarketing.com

LinkedIn Payoff: Morgan Stanely FA Lands $70
million account: http://bit.ly/13UUQDP
Workforce Marketing featured on
LinkedIn Blog: http://linkd.in/12H7YAI
Further Reading
26%
Why Workforce Marketing Matters:
A tale of two industries
In the past year, more than three in five
financial advisors who used LinkedIn
for client prospecting successfully
gained new clients as a result — with
nearly a third of these generating
$1 million or more in assets under
management. More than half of
financial advisors expect social media
to play a significant role in their
marketing efforts in 2013.
62%According to Morgan Stanley, 62% of
advisors who use LinkedIn generate
new business from it.
One Ajax client in the financial ser-
vices sector used his Ajax- optimized
LinkedIn profile to close a new,
$3 million account
Financial Services
IBM, Duke, and Rutgers studied the
impact of social media usage on IBM’s
business. They found that inside sales
professionals who used social media
effectively closed 26% more deals.
Tech-Industry
A major software company gets
400,000 views to employees’ LinkedIn
profiles each month—4.8 million brand
touch points a year, every one of which
happening outside the control
of marketing.

Don’t Leave Your Reputation to Chance!
The Brand Amp
is a web-based app
that makes professionals
better brand advocates
both for themselves
and their company.
Creates a professional, optimized, and on-brand
"elevator pitch," pre-formatted for LinkedIn.
Individualized templates create consistency
while allowing employees to retain their
individualism.
Self-paced, company-directed
Fully hosted and archived
Measurable impact!
In a post-broadcast world, where prospects are just as likely to get information about your company from
their friends and colleagues as they are from your website, you need employees to send out clear and
consistent messages! That level of consistency doesn't happen by accident.
Our web-based, SaaS solution gets everyone on the same page—and keeps them there—by addressing the
organization's need through the lens of what employees care about: themselves.
Take control of your company's online reputation with Ajax's Brand Ampliﬁer.

Scope and contract project (goals, duration,
scale)
*Incorporate social-ready company
messaging, brand information and internal
communication into Brand Amplifier
*Customize Brand Amp to clients’ needs
(including compliance friendly)
Step 2.
*Communicate internally to employees
about the process
Set employee expectations
Step 3.
Roll out Brand Ampifier to remaining
employees--optimizing profiles begins
*Roll out a high-touch 1:1 consultation for executives
Watch as employees learn how to best use the
company brand, improve their own personal brands,
experience shareable content related to their job and
their clients’ jobs
Step 4.Step 1.
Pilot Brand Amplifier with small sample
of employees to:
Create initial awareness among
employees
Measure results and tweak
program for broader roll out
Re-assess baseline
Your social-ready
company messages here
Your company logo here
A SaaS-based, customizable, & scalable solution
Ajax Brand Amplifier: How it works
*Ajax can provide these additional services.

What Profile Optimization Can Do For You!
Before After
The Process
Update your career story
Describe what you do in clear,
everyday language
Capture your audience’s attention
with your profile headline
Show something Profersonal™
(Professional meets Personal)
Share relevant information
by using the website links
Connect your personal brand
to the organization’s brand
Align and amplify your brand
with a focused summary
Profile Optimization: Employees who aren't good advocates for themselves can't be good advocate for their company.
Let Ajax help turn your workforce into a brand amplifier.

LinkedIn Company Page Optimization
www.workforcemarketinvg.com
Company logo & name: Ensure the correct logo and name (or, d/b/a, or
nickname!) are being used so that customers and prospects instantly
recognize the brand.
Company visuals: Set right the tone and represent the company's brand in
a memorable, instant way. Choosing a visual is a strategic decision as it
must be consistent with the company description and overall brand

Company description: Create a description that is social-ready and can be
broken into bite-size messages for employees to use on their proﬁle pages.
This is often a custom description that takes into account existing compa-
ny messages but makes them appropriate for the LI platform, speciﬁcally

Key company information: Populate all of the information completely,
making sure it is as up-to-date, accurate and chosen to attract the right
audience
Additional content: Use status updates + the products/services tab to build
the company's story and keep people engaged
1.
2.
3.
4.
5.
An integrated social media effort will include a LinkedIn Company Page that signals the company's
embrace of social media, faithfully represents the enterprise's brand, and supports employees with
content their networks care about: themselves.

Product List
Workforce Marketing
We can work with your internal team to develop a suite of à la carte services to
develop social-ready marketing language which will enable your employees
become company brand advocates.
Making your brand “social ready”
Social Ready Messaging: We’ll work with your internal marketing team to create social-ready brand
messages that employees can use in their social media profiles.
LinkedIn Company Page: We can create a LinkedIn Company Page that is consistent with the
company brand and sets an example of appropriate messaging for employees.
Social Business Guidelines: We’ll develop a plan that encourages employees to use social media to
accomplish business goals, while staying compliant and in-brand.
Brand Personality: We can help you educate your employees on your company brand through a
brand personality assessment and write-up.
Building sustainable brand advocacy
The Ajax Brand Amplifier®: We developed a web-based app thatmakes employees better brand
advocates, both for themselves and their company. It’s scalable, affordable and integrates company
messaging into an optimized LinkedIn profile format.
1:1 Profile Coaching: We’ll work with your front-line employees using screen-sharing technology to
highlight specific areas for improvement on their profile and show how to incorporate the company
brand for greater effectiveness and efficiency.
Executive Coaching: We’ll provide guidance on managing across generations in a “social-enabled”
office—and help prevent common, potentially costly, mistakes.
Educational programming:
We offer customized training videos on a range of social business topics.
Training Internal Social Media Staff: Our Ajax-Certified Coaching™ gives your internal staff the
tools to coach and optimize your employees’ LinkedIn profiles
Keynote Delivery: We can provide speakers who can address social-media topics from a number of
strategic and tactical perspectives at your conferences or company events.
Profile Optimization at your Events: We can set up a kiosk or booth to provide LinkedIn profile
feedback at your internal or external trade-shows or company events.
In addition to the Brand Amplifier, Ajax offers
several services to help clients gain maximum
benefit from their Workforce Marketing efforts.

Ajax Sales Kit (combined 1-sheets)

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