Ajax's Workforce Marketing Assessment (Lite) is designed to help small teams get a snapshot of how effectively they're representing themselves online.

1. Page
1
TOTAL
SCORE
Joe
Smith
at
out
of
450
Ajax
Workforce
Marke:ng
Assessment
How
well
does
your
team
amplify
your
company's
message?
232
A
report
generated
for
on
19-­‐Sep-­‐13
Sample
Company
VIDEO
LINK
NOT
PROVIDED
FOR
THIS
SAMPLE
REPORT.
Assessment
Tool
and
Methodology
©2013
Ajax
Workforce
MarkeAng.
All
rights
reserved.

2. Page
2
Employee
messaging
In
this
secAon,
we
look
at
how
employees
represent
themselves.
We
analyze
their
professionalism
and
ability
to
appear
helpful
to
the
people
they
work
with.
Sec:on
subtotals
145 /
260 Total
points
for
this
secAon
14.5 /
26 Avg
employee
score
21 /
26 Highest
individual
score
9 /
26 Lowest
individual
score
10 /
10 #
individual
scored
1 /
10 #
individual
earning
75%
or
more
of
total
possible
points
(Note:
#
of
individuals
scored
does
not
impact
the
overall
score.)
Sec:on
Notes
Improvement
Suggested
•
•
•
OK
•
•
Improvement
Needed
•
•
•
•
•
Improvement
Needed
•
•
•
•
Improvement
Suggested
•
•
•
•
Share
experiences
or
lessons
learned
that
show
why
this
is
the
right
person
for
the
job.
Current
experience
provides
an
opportunity
to
explain
exactly
what
a
person's
job
is.
Since
no
two
people
do
a
job
exactly
the
same
way,
using
a
job
descripAon
here
is
insufficient.
Include
informaAon
that
demonstrates
what
is
unique
about
the
person.
Overkill
is
not
necessary.
Do
not
reach
for
every
bell
and
whistle.
Is
there
something
on
the
summary
that
stands
out?
The
summary
is,
in
our
opinion,
the
most
misused
secAon
on
these
profiles.
Summaries
should
be
wriaen
with
the
clients,
customers,
and
fellow
employees
in
mind.
Summaries
here
are
wriaen
in
corporate
speak.
Summaries
are
not
résumés
or
sales
pitches!
Tags
should
be
created
to
make
sure
that
important
keywords
are
included.
The
goal
of
a
profile
is
to
make
the
right
visitors
want
more.
Assessment
Tool
and
Methodology
©2013
Ajax
Workforce
MarkeAng.
All
rights
reserved.
#
contacts,
"vanity"
URLs,
and
embedded
mulAmedia
can
make
a
profile
compelling.
Summary
Current
Experience
Other
Photo
Make
sure
your
face
is
clearly
visible.
Pay
aaenAon
to
lighAng,
contrast,
background,
cropping,
and
others
in
frame.
Avoid
smirking
or
making
flirty
faces.
Headline
Get
specific.
Many
job
Atles
were
too
vague
to
be
helpful.
Say
less.
Long
headlines
create
confusion.

3. Page
3
Company
messaging
In
this
secAon,
we
look
at
how
the
company
represents
itself
on
LinkedIn.
We
analyze
the
quality
of
informaAon
provided
to
people
who
are
interested
in
the
company.
Sec:on
subtotal
50 /
50 Total
points
for
this
secAon
Sec:on
Notes
OK
•
•
•
• Is
basic
company
informaAon
presented?
• Is
the
products/services
tabs
acAvated
to
provide
addiAonal
informaAon?
Message
alignment
&
amplifica:on
In
this
secAon,
we
look
at
how
the
company
and
employees
work
together
to
deliver
a
consistent,
genuine
message
about
the
company.
Sec:on
subtotal
37 /
140 Total
points
for
this
secAon
Sec:on
Notes
Improvement
Needed
•
•
• Workforce
MarkeAng
is
the
process
of
aligning
employee
messaging
with
company
messaging—in
a
genuine,
opt-­‐in
way—to
benefit
both
employer
and
employee.
Alignment
According
to
the
2013
Edelman
Trust
Barometer,
61%
of
people
trust
employees
to
give
them
straight
informaAon
about
the
company
they
work
for.
This
is
compared
to
21%
trust
for
CEOs
and
11%
trust
for
a
company
spokesperson.
Nielsen
found
a
similar
theme
when
looking
at
consumer
behavior.
Assessment
Tool
and
Methodology
©2013
Ajax
Workforce
MarkeAng.
All
rights
reserved.
Are
related
companies
listed
on
the
company
page
in
a
right
column
carousel?
Company
Page
Is
the
company
imagery
correct—is
the
logo
up
to
date
and
in
focus?
Are
images
professional,
disAncAve,
and
compelling?
Is
the
company
easily
found
in
search?

4. Page
4
Messaging
Visualiza:on
Below
is
a
visualizaAon
of
what
is
being
communicated
by
the
company
employees
we
analyzed.
Note
that
this
does
not
take
into
account
profiles
that
had
blank
summary
or
current
experience
fields.
Ques:ons
to
consider:
Is
your
company
uniquely
idenAfiable
by
these
terms?
Are
employees
semng
themselves
to
be
helpful
to
prospects,
or
recruiters?
Are
there
key
concepts
that
you'd
like
people
to
include
in
their
messages?
Are
the
most
common
words
the
most
important
words?
How
is
the
company
helping
employees
change
their
mix
of
key
words
and
phrases?
visualiza(on
made
at
wordle.net
Addi:onal
notes
Key
company
messaging
falls
away
on
employee
profiles.
Photos
were
generally
posiAve,
but
not
polished.
However,
photos
were
consistent,
and
we
liked
how
they
were
all
taken
in
your
stores.
A
bigger
area
for
improvement
is
in
your
summaries
and
current
experiences.
Your
company
page
talks
about
how
much
you
value
employees,
but
employees
seem
like
they've
got
their
resumes
dangling
out
there.
It's
a
big
disconnect
that
caused
me
to
distrust
the
company
message.
Assessment
Tool
and
Methodology
©2013
Ajax
Workforce
MarkeAng.
All
rights
reserved.