Make Good Apps great - Using IBM MobileFirst Foundation

3. © 2016 IBM Corporation 3Foundation @ajaychebbi Development Engagement Security Operations Development Engagement Security Operations App developers are not able to focus on apps Developer time spent Value is in the mobile app

4. © 2016 IBM Corporation 4Foundation @ajaychebbi Yet, an estimated 66 percent of mobile app projects fail *Source: IBM Center for Applied Insights, Star qualities: What it takes for mobile development projects to succeed For more info, visit: ibm.com/ibmcai/mobiledev Development must be fast Integration requirements are exploding The bar is constantly moving They fail due to fundamental challenges that inhibit digital delivery success:

7. © 2016 IBM Corporation 7Foundation @ajaychebbi Simple, scalable and proven enterprise mobile middleware deployable on- premises and on Cloud MobileFirst Foundation to protect from mobile- specific threats Mobile Analytics App Lifecycle Management Backend Logic Engine Push & Offline Sync Comprehensive Security to better understand your users to reduce time and costs of operations and incremental updates to add server-side logic to your app essential backend services that every app needs http://bit.ly/MFPAddSDK

8. © 2016 IBM Corporation 8Foundation @ajaychebbi Build using any front-end framework and tools Add MobileFirst Foundation SDK to new or existing apps, no matter which front-end framework, codebase or tools you choose Platform SDKs IDE & Tools Mobile App Builder MobileFirst Studio Bring- your-own Develop in native, Cordova or Xamarin and integrate any front-end framework Build with any development tools, including Xcode, Android Studio and MobileFirst Studio Comprehensive Security App Lifecycle Management Mobile Analytics Backend Logic Engine Push & Offline Sync Hybrid Cloud API

9. © 2016 IBM Corporation 9Foundation @ajaychebbi - Tailor security checks to the endpoint (e.g. pin code for watch, biometric for phone, password for web) - Add step-up and multi-factor authentication to balance user experience with security - Certificate pinning to prevent man-in-the-middle attacks - Turn on app obfuscation to hide app code and prevent reverse-engineering - Get started right away while employing best practices using samples and templates, and quickly make and roll out changes with configuration-based approach Tailored security policy Comprehensive Security Advanced mobile security to protect data on the device and your brand http://bit.ly/MFPAuthAndSecurity

10. © 2016 IBM Corporation 10Foundation @ajaychebbi Protection of corporate APIs from hackers and vulnerabilities - App fingerprinting to prevent access to your APIs from malicious apps - Remote app disable and version enforcement to protect users from security vulnerabilities - Use device whitelisting and blacklisting to control the users and devices that access your app API Comprehensive Security

11. © 2016 IBM Corporation 11Foundation @ajaychebbi Essential backend services that every app needs - Unified Push Notifications service enables delivery of messages to multiple platforms with single API - Use web console to send targeted messages and publish/subscribe model to broadcast for more effective user engagement - Use encrypted on-device storage to protect data stored on the device and to improve app performance - Enable offline access and transactions with automated data synchronization Push & Offline Sync http://bit.ly/MFPPushNotifications

12. © 2016 IBM Corporation 12Foundation @ajaychebbi MobileFirst Unified Push Notifications From the complexity of many… Multiple sets of push services to manage To the simplicity of one… Unified push management Android GCM Windows WNS Apple APNS MFP Unified Push Framework Apple APNS WindowsAndroid GCM APNS: Apple Push Notification Service GCM: Google Cloud Messaging WNS: Windows Notification Service WNS

13. © 2016 IBM Corporation 13Foundation @ajaychebbi MobileFirst Unified Push Notifications - Tag based notifications was the first feature adopted by El Universal - They are notification messages that are targeted to all the devices that are subscribed to a particular Tag - Tags represent topics of interest to the user and provide the ability to receive notifications according to the chosen interest <pushSender clientSecret="WNS_CLIENT_SECRET" packageSID="WNS_PACKAGE_SID"/> ... ... ... <tags> <tag> <name>sports</name> <description>Sports</description> </tag> <tag> <name>tech</name> <description>Technology</description> </tag> </tags> - Tags are defined in the application- descriptor.xml file

15. © 2016 IBM Corporation 15Foundation @ajaychebbi Streamlined and repeatable process for incremental app updates - Live Update makes backend logic dynamically configurable in order to enable non-developers to change front-end behavior live without recompile - Use Direct Update to push over-the-air changes to front-end web resources without app store review - Instantly provision Cloud or on-premises environments to get started quicker - Build an automated DevOps pipeline to speed updates and avoid human mistakes - Proven day-1 readiness for new mobile OS versions to ensure the continuity of your apps App Lifecycle Management Live Update http://bit.ly/MFPLiveUpdate

16. © 2016 IBM Corporation 16Foundation @ajaychebbi App troubleshooting and problem determination - App and API performance analysis allows you to uncover where your apps crash and which APIs slow them down - Crash log collection and on-device troubleshooting enable root-cause analysis of problems with the app and the back-end - Configure threshold-based alerts to stay ahead of problems App Lifecycle Management

17. © 2016 IBM Corporation 17Foundation @ajaychebbi 10011001110011 00011101100101 11100010111001 Capture business and operational data to better understand your users - Collect dozens of app usage metrics out-of- the-box, and create custom business metrics based on in-app usage events to gain insight on where to invest next in your app - Use Built-in flexible, and interactive reports to enable dashboard view of app usage, then drill down to details and identify trends - Export data to BI systems for long-term retention and additional analysis Mobile Analytics http://bit.ly/MFPAnalytics

18. © 2016 IBM Corporation 18Foundation @ajaychebbi Rich backend logic engine to power your apps - Write app business logic, expose them as REST API endpoints, and document in Swagger to promote collaboration and to simplify testing - Decouple security logic from business logic to abstract away complexity of mobile security from app developers - Code in Java or Javascript and run it in scalable enterprise-grade clusters - Use Live Update to automatically sync app and UI with changes to backend without needing to recompile or redistribute app - Manage APIs via API Connect to ensure maximum reuse across channels Backend Logic Engine {…} Swagger http://bit.ly/MFPAdapters

19. © 2016 IBM Corporation 19Foundation @ajaychebbi Controlled backend integration From multiple point-to-point integrations • Multiple sets of integrations to enterprise resources to build and maintain • YOU manage caching, synchronization and end-to- end encryption To streamlined, transparent access • Transform enterprise data into mobile-friendly JSON • MFP Server manages caching, data synchronization and end-to-end encryption ERP Engine App DB Cloud Service WindowsAndroidApple 1 9 ERP Engine App DB HTTP (REST, SOAP), JMS SQL SAP HTTP, CAST IRON JSON MFP Cloud Service WindowsAndroidApple

20. © 2016 IBM Corporation 20Foundation @ajaychebbi Part of a Complete Hybrid Cloud Platform for Digital Transformation Ideate and prototype your app with no code, use a low-code approach to build Embed human intuition and expertise and have intelligent dialogs Rapid development MobileFirst Foundation APIConnect Hybrid Cloud Quality assured Simply cognitive Hyper-contextual Incorporate intelligent context and insightEssential mobile service and multichannel APIs Enable total app quality management

21. © 2016 IBM Corporation 21Foundation @ajaychebbi Thank you! One stop shop: https://mobilefirstplatform.ibmcloud.com/ MobileFirst Tutorials: http://bit.ly/MFPTutorials Support on Stackoverflow: http://bit.ly/1QgqgTH Join Slack for live discussion: http://bit.ly/MFPSlack

23. © 2016 IBM Corporation 23Foundation @ajaychebbi Tablet banking offering: • Adoption and engagement have grown significantly • 80% increase of active users • 80% increase of monthly log ins • 107% increase of monthly transactions What mobile success looks like with IBM • Built an integrated environment based on IBM technologies to rapidly develop mobile apps for its business units • 15-20% increase in operating efficiency while significantly reducing paperwork • Shortened the app development cycle to 2 - 3 weeks

24. © 2016 IBM Corporation 24Foundation @ajaychebbi Organizations are Undergoing Digital (not just Mobile) Transformation, Because the Impact is Huge Source: Altimeter Group Digital Transformation Survey, 2014. N=59. I don’t know 2% No 10% Yes 88% “By 2018, 1/3 of top 20 market share leaders in most industries will be disrupted by new competitors” […] companies can either make the hard changes to dramatically improve their chances to win in the market or preserve old models and defer transforming their operations at the risk of failure. “Mobility-lagging organizations will suffer negative impacts such as key-employee resignations […] lower productivity […] as well as reduced satisfaction levels”

26. © 2016 IBM Corporation 26Foundation @ajaychebbi Typical deployment Firewall APIM, Datapower, CastIron StrongLoop Integration hub HTTP(S) Database, WebService, REST, JMS MQ, File,FTP,SAP,Siebel etc JDBC Web Service JMSJSON MobileFirst foundation server provides a single secure point of integration into the Enterprise that speeds integration and enables management of mobile solutions Enterprise Applications IBM MobileFirst SDK Eclipse, XCode, Visual Studio, Xamarin, Android Studio etc Server can be deployed on-prem, Softlayer VM or Bluemix PUSH NOTIFICATIONS AUTHENTICATION BUSINESSLOGIC OFFLINESYNC MobileFirst Platform Foundation MANAGEMENT ANALYTICS SECURITY

27. © 2016 IBM Corporation 27Foundation @ajaychebbi Complement your mobile strategy with multi-channel API creation and management - Combine with IBM API Connect to add automated, visual and coding options for creating Node.js and Java microservice APIs - Employ enterprise-grade clustering, management and security of APIs - Add access control and policy enforcement over APIs, then publish to self-service developer portal - Complement Foundation mobile analytics with advanced API usage analytics for end-to-end visibility - Enforce API and mobile security together with market- leading IBM DataPower Gateway Cloud Interaction Tier SDK SDK Systems of Record Create Run ManageSecure MobileFirst Foundation APIConnect DataPower Gateway www

28. © 2016 IBM Corporation 28Foundation @ajaychebbi Run your apps in flexible hybrid cloud deployment patterns - Leverage cloud technology to instantly provision environments on premises or in the Cloud - Start small and develop in the cloud, then move and scale production workload on premises or in a dedicated cloud environment - Quickly innovate on the cloud and connect securely to tightly governed sensitive on-premises systems and data On-premises data center Dedicated Public MobileFirst Foundation

37. © 2016 IBM Corporation 37Foundation @ajaychebbi IBM Mobile App Builder Ideate and prototype your app with no code, use a low-code approach to build your app + Control your growing backlog + No more disconnect + Bring the app to life + Give it your personal touch Automatically integrates with IBM MobileFirst™ Platform Foundation or IBM Bluemix® microservices to turn app into professional, enterprise- grade native app Drastically shorten the time to market by empowering non-developers to contribute in the ideation, prototype and build process

38. © 2016 IBM Corporation 38Foundation @ajaychebbi Mobile Quality Assurance Beta test your app. Send out invites, distribute builds over the air and collect feedback from beta users, with no app store approvals, processing time or complicated processes Automated crash reporting Get aggregated crash logs from pre-production and production environments automatically In-app bug reporting Submit defects in seconds while using the application from your mobile device User feedback and sentiment analysis Get feedback about your app straight from your customers and mine app ratings and reviews to extract actionable insights

39. © 2016 IBM Corporation 39Foundation @ajaychebbi Enhanced contextual services Geospatial Analytics Leverage real-time geospatial analytics to track when devices enter or leave defined regions Mobile App Content Manager Engage app users with contextual content Weather Insights Integrate historical, reliable and real- time weather data into your app Use intelligent context and insight unique to mobile to enable enhanced engagement for your app, creating compelling, one-of-a-kind user experiences that drive retention and more conversions Enable a mobile project team or line-of-business app owner to engage app users with personal and contextual content in the mobile moment Combine mobile context with accurate weather insights to create highly contextual, differentiated apps Connect to, monitor and interact with apps and Internet of Things devices as they move into and out of geographic regions of interest

40. © 2016 IBM Corporation 40Foundation @ajaychebbi Cognitive mobile services Tradeoff analytics Make better choices, taking into account multiple conflicting goals Concept insights Beyond traditional text matching, explore information based on concepts Concept expansion Analyze text and learn similar terms based on context Embed human intuition and expertise into your app Natural language classifier Recognize concepts from natural language Speech to text Convert the human voice into the written word Text to speech Process text and natural language to generate synthesized audio Language translator Dynamically translate content instantly into multiple languages Dialog Design application interactions through a conversational interface Interact with users as a human would: using natural language

Make Good Apps great - Using IBM MobileFirst Foundation

Ajay Chebbi

Make Good Apps great - Using IBM MobileFirst Foundation