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Digital Marketing Plan For Real Estate

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Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.

Publicado en: Sector inmobiliario
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Digital Marketing Plan For Real Estate

  1. 1. Digital Marketing Plane For Real Estate
  2. 2. ‘ A BRANDIS Nothing But An Expression Of The Consumer's LOYALTYAnd TRUST ‘
  3. 3. OBJECTIVE • Product promotion is one of the necessities for getting your BRAND in front of the public and attracting new customers. • Brand Positioning • Increase visibility • Build Brand Value • Improve revenue • To Compete in Market • To Educate People • To Spread Awareness
  4. 4. DIGITAL MEDIA PLAN
  5. 5. DIGITAL MEDIA PLAN • Digital Communication : Creative's & Videos • Website Options : Branding • Digital Media ​Plan : Digital & Social • Digital Strategy : Launch Plan & Sustainer
  6. 6. DIGITAL COMMUNICATION : CREATIVES & VIDEOS
  7. 7. SAMPLE CREATIVES
  8. 8. WEBSITE OPTIONS : BRANDING
  9. 9. OPTION 1
  10. 10. OPTION 2
  11. 11. OPTION 3
  12. 12. DIGITAL MEDIA ​PLAN : DIGITAL & SOCIAL
  13. 13. CURRENT BRAND PRESENCE
  14. 14. Current Website Social Presence SEO Reports
  15. 15. BRAND PRESENCE & POSITIONING Platform Presence Organic Yes / But Low Adwords No Facebook Yes /But Low Twitter No Insta No Pinterest No G+ Yes/ Low Youtube No LinkedIn Yes / But only Account Just Dial No Business Listing No yellowpages No
  16. 16. COMPETITORS ANALYSIS
  17. 17. COMPITATERS 5 Top Compotators Analysis Websites Social Presence SEO Reports
  18. 18. COMPETITOR’S BRAND PRESENCE Competitors Name Facebook Twitter Linkedin Instagram Pinterest G+ YouTube Adwords Business Listing Yes Yes No Yes Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No No Yes Yes Yes Yes
  19. 19. DIGITAL MEDIA PLAN
  20. 20. DIGITAL MEDIA PLAN • Brand Launch – Branding & Viral Marketing (Videos) YouTube Promotion, WhatsApp Promotion, Social Promotion, Website & Email Promotion • Google Display Ads Marketing – Brand Awareness Showcase Ads on Popular Websites & Generate Leads on Our Website – Sell Products, Form Filling, Subscribers for Product Update List, Discounts & Offers • Search Network Ads & Shopping Ads – Most Searched Targeted Keywords Get Ads Lead on Top For Keywords
  21. 21. • Social Media Ads Marketing – Metro Cities Popular Social Platform (Awareness, Engagement & Leads) Facebook, Twitter, Google+, Instagram, YouTube • Remarketing - Integration With Google Display Ads, Social Media Ads & Email Marketing Showcasing Ads of the Viewed, Visited Products, Information on the website To Hammering the product Image in Visitors mind • Affiliate Marketing – Integration With Bloggers, Influencers, Trending Websites To Promote Our Products, Feathers & Information.
  22. 22. • Search Engine Optimization – Organic Ranking For Website To Get Rank On Search Engine Result Page for targeted keywords & Increase Website Performance
  23. 23. DIGITAL MARKETING PLAN
  24. 24. DIGITAL MARKETING PLAN • Branding & Viral Marketing (Videos) • Social Media Marketing • Search Engine Marketing • Search Engine Optimization • Email Marketing
  25. 25. BRANDING & VIRAL MARKETING (Videos) • YouTube Promotion • Social Promotion • Website & Email Promotion
  26. 26. YOUTUBE PROMOTION
  27. 27. SOCIAL PROMOTION
  28. 28. EMAIL MARKETING
  29. 29. SOCIAL MEDIA MARKETING
  30. 30. SOCIAL MEDIA MARKETING • Facebook • Twitter • LinkedIn • Instagram • YouTube • Pinterest • Google +
  31. 31. SOCIAL MEDIA MONITORING • Identifying conversation variations. • Segregating conversation variations. • Analyzing conversation. • Insight & Improvement report.
  32. 32. SOCIAL MEDIA MANAGEMENT • Strategic presence creation on social media. • Presence promotion, Engagement & Response management. • Analyzing opportunities for social media outreach.
  33. 33. ONLINE REPUTATION MANAGEMENT • Researching and analyzing Real Time online reputation. • Defining a reputation score. • Improve reputation score. • Execution of ORM.
  34. 34. SOCIAL MEDIA CAMPAIGN • Increase conversions on your website • Send people to your website • Promote your Page • Reach people near your business • Get video views • Get people to claim your offer • Collect leads for your business • Deliverables (ROI) via campaign execution.
  35. 35. FACEBOOK • Content development • Integration page with other social media channels • Post updates with links to the desired landing page • Joining groups and pages • Adding members • Starting discussions • Sharing links • Creating Facebook “like” button and badge, to place it in the website and blogs • Run contests, promotional campaigns, polls • Video sharing via YouTube tabs ( for viral campaigns) • Photo sharing via page flicker apps/ similar apps • Document sharing ( pdf, ppt, whitepapers, brochures, notes..) • Customized contact form/ registration form • Promote blogs/feed • Adding custom tabs • Tagging use of various external interactive Apps
  36. 36. FACEBOOK SAMPLE ADs
  37. 37. LINKEDIN • Integrating profile with other media channels • Adding connections • Joining Groups • Targeting and networking with the influencers • Starting Discussions in groups • Active participations in relevant Q&A’s • Publish Press release • Creating polls • Launching and promoting events • Submitting feeds • Sharing presentation • Integrating blogs to the profile • Performing Like & Share activity
  38. 38. LINKEDIN SAMPLE ADs
  39. 39. TWITTER • Creating twitter handle • Posting tweets with site link (content from the site) • Following key influencers • Using hashtags for keywords • Retweeting influential tweets • Tweeting based on trends • Post natural updates frequently • Mentioning Influential content/handles/personalities • Creating a twitter badge and placing it on the site and blogs • Increasing followers base constantly • Networking and engaging with the followers
  40. 40. TWITTER SAMPLE ADs
  41. 41. GOOGLE+ • Content Development • Buzz Creation • Integrating page with other social media channels • Post updates with links to the desired landing page • Joining pages • Adding influencers to our circles • Starting discussion • Sharing links • Sharing Videos • Sharing Pictures • Sharing Documents ( pdf, ppt, whitepaper, brochures, notes…) • Tagging
  42. 42. PINTEREST • Creating boards • Content Development • Buzz creation • Integration profile with other social media • channels/blogs • Add pins • Influence repines • Photo sharing with links • Sync info graphics • Follow influencers • Follow relevant boards • Install Pint It button • Me + Contributors • sharing pins on other networks • Crowd source • Pinterest Contests
  43. 43. PINTEREST SAMPLE ADs
  44. 44. SOCIAL BOOKMARKING AND DOCUMENT SHARING • Social Bookmarking – Bookmarking Links from the site – Adding keywords – Using top SBM sites for quality backlinks: mixx, jumptages, Digg, Reddit, StumbleUpon, delicious. • Document sharing – Sharing presentation through slide share, scribd and docstoc & prezi. – Publishing white papers and Article in scribd and docstoc
  45. 45. SOCIAL MEDIA MARKETING
  46. 46. 6 Month Social Media marketing timeline – 1st & 2nd Month Brand presence Promote profiles Implement brand image Announce presence Traffic Sources Referring sites Search engines Project Traffic 20 % increase Twitter/Facebook/ LinkedIn followers 2000 - 3000 followers Presence 100%
  47. 47. 6 Month Social Media marketing timeline – 3rd & 4th Month Brand/customer Engagement Increase followers base Monitor brand, industry, niche Reply to customers and prospects Traffic source Referring sites Search engines Projected traffic 50 – 60 % increase Twitter/ Facebook / LinkedIn followers 3000- 6000 followers Presence 100%
  48. 48. 6 Month Social Media marketing timeline – 4th & 6th Month ROI focus Special offers for fans, members, followers… Converts fans, members, followers to email subscribers Revenue based campaigns Lead generation Traffic Sources Referring sites Search engine Projected Traffic 70-85 % increase Presence 100%
  49. 49. SEARCH ENGINE MARKETING
  50. 50. SEARCH ENGINE MARKETING • Google Paid Ads Search Network Display Network VIDEO Advertising • Bing Paid Ads
  51. 51. GOOGLE PAID ADs • Showcasing the ads of Projects in best manner to create excitement among the people to Buy the Property. • Advertisements will be displayed on the sites where users are already looking for a Properties that we sell. • When people click on the advertisement, they’ll be directed to the website for more information about the property.
  52. 52. BENIFITS OF GOOGLE ADVERTISEMENT 3. Measurable 2. Cost Effective 1. Maximum Relevance 5. Highly Targeted 4. Remarketing
  53. 53. SEARCH NETWORK (SAMPLE)
  54. 54. DISPLAY NETWORK (SAMPLE)
  55. 55. VIDEO ADs (SAMPLE)
  56. 56. BING PAID ADs (SAMPLE)
  57. 57. BING PAID ADs (SAMPLE)
  58. 58. SEARCH ENGINE OPTIMIZATION
  59. 59. SEARCH ENGINE OPTIMIZATION • Website SEO Audit • Keywords – Examples • SERP (Search Engine Result Page) • Competitor Research • Reference Links - Link building
  60. 60. WEBSITE SEO AUDIT website Report
  61. 61. KEYWORDS SAMPLE • residential projects in pune • pune residential projects • new residential projects in pune • ongoing residential projects in pune • best residential projects in pune • residential projects in india • residential projects in undri pune • premium residential projects in pune • luxury apartments in pune • luxury flats in pune • luxury homes in wagholi ,pune • 3 bhk luxury apartments in pune • 3 bhk luxurious flats pune
  62. 62. SEARCH ENGINE RESULT PAGE (SERP)
  63. 63. Keywords Ads Sample
  64. 64. COMPETIOR RESEARCH The Competitive Analysis section of your business plan is devoted to analyzing your competition--both your current competition and potential competitors who might enter your market.
  65. 65. REFRENCE LINKS - LINK BUILDING • Link building refers to the process of getting external pages to link to a page on your website.
  66. 66. EMAIL MARKETING
  67. 67. EMAIL MARKETING
  68. 68. EMAIL MARKETING STRATEGY • Business analysis • Communication Opportunities • Content building strategies • List building strategies • List Management • Email Marketing Infrastructure • Marketing Organization • Develop budgets • Implementation Support
  69. 69. BUSINESS ANALYSIS • Understand Business, Products, Services • Customer profiling (Industries/segments, Decision makers, influencers) • Organization structure • Sales & Marketing organization • Sales and Marketing processes • Current Marketing initiatives – Conventional and Internet Marketing
  70. 70. COMMUNICATION OPPORTUNITIES • Derived from the Business Analysis • Some Typical opportunities • New product launches • Special promotions, Events • Periodic Newsletters (with pre-decided content categories) • Purchase triggered emails • Warranty renewal triggered emails • Support triggered emails
  71. 71. CONTENT BUILDING STRATEGIES • Depending on communication opportunities, develop generic content for each type of opportunity • Assign content generation to people in the organization • Set up a mechanism for people to contribute content on an ongoing basis • Build processes to ensure a smooth functioning of Email Marketing
  72. 72. DIGITAL MARKETING STRATEGY
  73. 73. DIGITAL MARKETING STRATEGY • Targeted Location • Strategy Phase Teaser Launch Sustainer
  74. 74. TARGATED LOCATION City – State - Country
  75. 75. STRATEGY PHASE Teaser Launch Sustainer
  76. 76. PHASE : TEASER • Teaser : 15 Days • Campaign Days : Thursday, Friday, Saturday, Sunday • Viral Marketing (Videos) • Building Brand Awareness • Marketing Campaign Hike • Introduction e-Mail Campaign • Media Outreach
  77. 77. PHASE : LAUNCH • Launch : 3 Month • Campaign Days : Thursday, Friday, Saturday, Sunday • Website Promotion • Social Promotions • Google Campaign Hike • E-mail Campaign
  78. 78. PHASE : SUSTAINER • Sustainer : Hike & Low Mode • Campaign Days : Thursday, Friday, Saturday, Sunday • Affiliate Campaign • All Google Ads Campaign • All Social Media Campaign • E-mail Marketing • Remarketing Promotions
  79. 79. THANK YOU...!

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