1. What is a Digital
Marketing Strategy?

2. Introduction
 A digital marketing strategy is a series of actions taken on various
marketing channels to reach a defined business goal. An effective digital
marketing strategy leverages multiple marketing channels and a
meticulously designed online marketing campaign to meet a business’s
unique goals
 Digital marketing strategies boost your business’s brand awareness and
bring in more customers. Benefits of digital marketing strategies include
staying ahead of the competition, increasing the click-through rate (CTR)
of your website/portal, and increasing the organic revenue of your
business.

3. Crafting an Effective Digital
Marketing Strategy
 Build a Buyer Persona
 Build SMART Goals
 Evaluate existing digital channels
 Audit your owned media campaigns
 Audit your earned media campaigns
 Audit your paid media campaigns
 Set a Budget
 Track your results

4. Few strategies to Implement
• Blogging
 This is the most commonly used form of online marketing. Blogging can accomplish a lot
of things for your digital marketing strategy. Adding relevant keywords, publishing the
content on forums and external websites, using internal links, and also writing
promotional call to action (CTA) in blogs can bring in a good chunk of organic traffic to
your website.
• Use Videos
 Videos are the most consumed form of media in today’s world. Putting out visually
appealing videos can greatly contribute to the success of your digital marketing strategy.
Create targeted videos promoting the main services/products of your campaign and
publish them on streaming platforms and external websites to attract more viewership.
Read more to get an effective digital marketing strategy & its types