1. Akit Dhanjal
(1915981006)

3. ABOUT THE BRAND
 In 1909, August Horch formed a car company, later named AUDI
AUTOMOBILWERKE.
 AUDI was one of four car makers that merged to become AUTO
UNION in 1932.
 AUTO UNION was bought by Daimler-Benz in 1950s then sold to
VW group in 1960s.
 The Audi 100 of 1968 convinced VW to turn AUDI into a
standalone brand.
 AUDI Quattro was launched in 1980 as a 4x4 performance model.
 The German phrase ‘vorsprung durch technik‘ means 'progress through
technology’ when translated into English.

4. POSITIONING OF THE BRAND
 AUDI focuses on all its segments for the market.
 AUDI has major 12 models on normal sale in India.
 AUDI has been producing automobiles at its site in Aurangabad
in the Indian federal state of Maharashtra since September
2007.
 Audi cars price starts at Rs. 28.99 lakh for the cheapest car A3
and goes up to Rs. 9 crore for the top model Audi A8L Security.

5. FIRST LOOK OF BRAND
 AUDI is a German luxury car brand.
 All AUDI showrooms follow the same style.
 All AUDI showrooms are different yet same.

6. FIRST LOOK OF BRAND
 All Showrooms follow White, Grey and red Colour scheme.
 All cars are encrypted and sealed when transported to the Showroom/Dealer.
 Manager decrypts each and every car himself at time of delivery.

7. VM TECHNIQUES
 AUDI uses a very smart Visual Merchandising Techniques.
 Virat Kohli as AUDI India’s brand ambassador leaves a great impact on Indian buyers.
 Challenges on Instagram are updated frequently to keep the followers active. #adventurewithaudi
was the very recent challenge.
 AUDI has its own vehicle authority AUDI APPROVED PLUS where you can buy or sell your used
Audi.

8. VM TECHNIQUES
 AUDI organises more events than its competitors for seeking the traffic.
 Recently Quattro event was organised by AUDI India in various places and Chandigarh was also
one of them.
 Every year 3 events are organised at Buddh International Circuit located in Delhi NCR for the
customers who bought ‘R’ series cars.
 AUDI is also on 2nd place in Le Mans Cup since 2013 with 13 wins following Porsche with 18 cups.

9. HOW AUDI IS DIFFERENT FORM ITS COMPETITORS
Top Competitors of Audi:-
1) BMW
2) Mercedes Benz
3) Jaguar
4) Land Rover
5) Porsche
6) Aston Martin
7) Alfa Romeo
8) Lexus
9) Bentley
10) Volvo

10. HOW AUDI IS DIFFERENT FORM ITS COMPETITORS
Top Competitors of Audi:-
1) BMW
2) Mercedes Benz
3) Jaguar
4) Land Rover
5) Porsche
6) Aston Martin
7) Alfa Romeo
8) Lexus
9) Bentley
10) Volvo

11. HOW AUDI IS DIFFERENT FORM ITS COMPETITORS
Top Competitors of Audi:-
1) BMW
2) Mercedes Benz
3) Jaguar
4) Land Rover
5) Porsche
6) Aston Martin
7) Alfa Romeo
8) Lexus
9) Bentley
10) Volvo

12. HOW AUDI IS DIFFERENT FORM ITS COMPETITORS
Crash Tests
Audi Q5
Audi A6Audi A3

13. HOW AUDI IS DIFFERENT FORM ITS COMPETITORS
 You can get India’s cheapest convertible Sedan as Audi
A3 Cabriolet.
 Cheapest service charges among its competitors.
 Really Low maintenance Cars.
 Optimised for Indian Drivers and roads.
 Anti-Theft tyre bolts (Tyres ain’t cheap).
 First in segment all digital virtual cockpit.

14. HOW AUDI IS DIFFERENT FORM ITS COMPETITORS
 AUDI have the best 4x4 technology “QUATTRO Drivetrain”
which has already proven itself in all conditions.
 AUDI cars is suitable for everyone.
You want a chauffeur driven vehicle, “A8” is for you.
You want a punchy sporty vehicle, “R” series is for you.
You want a Comfy sedan, “A” series is for you.
You want a family car, “Avant” series is for you.
Want a tough SUV? Go for “Q” series.

15. HOW AUDI IS DIFFERENT FORM ITS COMPETITORS
 Where BMW focuses more on Drive Experience, Audi can give you that with extreme comfort and
quality.
 Mercedes Benz focuses more on Chauffeur Driven cars, Audi can give you that with same
punchiness in its performance.
 There’s always a fight going on between Audi, BMW and Mercedes. But all of them are German
and they do respect each other very well.