1. AKSHAY GIJE

2. INDEX
• Introduction
• How to get started?
• How it works?
• Benefit for SEO
• Tools in search console
• Search Console – Search Traffic
• Search Traffic - Features

3. Introduction
Google webmaster is now known as Google
search console. It is a free Google service
that provides insights of your websites and
information about the audience. Google
Search Console is a nice way to optimize
SEO

4. How to get started?
• Simply to go Google search console and signup with your
ID and add a property (website)
• Next, verify your website. Google needs to confirm that
this website is belongs to you. There are many choices to
verify, just follow the given steps of Google

5. How it works?
Whenever you hit keyword in the search, Google almost instantly
presents you list of results from all over the web. How does Google find
web pages matching to your query, and determine the order of search
results? Google follows simple method of crawling and indexing to
serve you results.
CRAWLING
• Crawling is fetching data from websites.
• Google Bot visits each website, it detects links on each page and adds
them to it’s list of pages to crawl list.
• Google crawls sites regularly in a specific time period (depend on
content posting rate)
INDEXING
• When Google Bot fetch data from the website it organizes it by
indexing
• The Google Search index contains data from billions of web pages.

6. Benefits for SEO
• Search Console gives you direct insight from Google as to
how the search engine sees your website.
• Check your website for any errors or broken page links
• Additionally, this is where you will receive messages
directly from Google regarding any issues with, or
actions taken against your website. This could be
something like a detected hack attack, a malware
warning or a bad linking practices. Its guidelines will
help you to perform better in SEO.
• It is a great tool to help you discover problems which
affect your search result rankings.

7. Tools in Search console
Here you can find many tools under search
console such as -
• Dashboard
• Message
• Search appearance
• Search traffic
• Google Index
• Crawl

8. Search Traffic
The Search Traffic
section of Google
Search Console
provides
information such
as the keyword
search phrases, its
impressions, how
many times a
visitor click
through to your site

9. Features of search traffic
• Search analytics it analyse and provide the information
about clicks, impressions, search types, pages and devices on
your website.

10. • Links to your sites – Its a list of links that Google Bot
discovered during its crawling and indexing process, as
well as the most common links sources and the pages
on your site with the most links. you can also see the
most common anchor text found by Google.

11. • Internal Links- It shows the number of links
interconnected on your website.

12. • Manual actions – Here Google actually use the
manual reviewer go through your site to check and
notify if you are violating Google guidelines.

13. • International targeting- It shows hreflang errors on your
website such as which language has been used for the
specific region.

14. • Mobile usability- It identifies the issues viewing
the website on the mobile devices.

15. Thank You.
AKSHAY GIJE