Alan Klement

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Alan Klement helps teams and individuals become great at making and selling products that people will buy. His own experience as a successful innovator and entrepreneur is what makes him effective at helping others. He has applied successfully Customer Jobs to his own businesses and has helped many others do the same. On October 2nd, Alan released the first book dedicated to Customer Jobs theory: "When Coffee and Kale Compete". The book develops the theory and features interviews with entrepreneurs who've applied Customer Jobs to create successful companies and products. It is a book dedicated to helping you become better at creating and selling products that people will buy. www.alank...

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Alan Klement

Using Jobs to be Done to Create a Sustainable Growth Strategy

7 Stages of User Action Theory

HCI 3e - Ch 15: Task analysis

Brian Donohue - Why Product Managers Should Own a Job, Not a Set of Features - Productized15

Interviewing Switchers: a Reliable Shortcut to Feature Definition & Prioritisation

Goal-Driven Design: A Bauhaus Approach to Digital Strategy

Kano - a quick intro

What Milkshakes and Jobs-to-be-done can teach UX

Making jobs-to-be-done actionable / Service Design Drinks

Melbourne LAST Conference 2014 - Jobs-to-be-done Method

How to know what your customers really want?

Generating opportunity maps with customer jobs to-be-done

What Should We Build? Defining the Jobs to be Done

Breakthrough Innovation with Jobs To Be Done

Jobs-to-be-done, a goal-driven solution framework

Startup Metrics for Pirates / KILL a Feature (FOWA London, Oct 2009)

Product Camp SF 2013 Keynote: Passionate About Product Management

We Built It, And They Didn't Come!

Getting Hired: How to Get a Job as a Product Manager

Fast prototyping apps using AngularJS, RequireJS and Twitter Bootstrap