The programmable telephone network has always intrigued me. As a developer, having the ability to create custom applications within the service provider network seems to have endless possibilities. I can envision all sorts of applications that make businesses more productive and consumers better informed. I can also envision business opportunities for service providers, offering hosted development platforms that developers can use to create new customer-facing services. Communications Platform as a Service (CPaaS) is a means to offer an open API-based development environment to businesses of all sizes, allowing them to build custom business applications to improve their customer experience and better secure their data. Today we plan to explore opportunities for CPaaS, explain how service providers can integrate CPaaS into their existing networks and review a live customer case study of CPaaS in action.

1. An Introduction
and Closer Look
1
June 2019

2. 2
Today’s Presenters:
Alan D Percy
CMO at TelcoBridges
alan.percy@telcobridges.com
Kevin Nethercott
CCO at Telestax
kevin.nethercott@telestax.com
Jamie Hash
COO at Network Intelligence
jhash@netg2.com

3. 3
Agenda
• Introductions
• Background on Communications Platform as a Service
• Use cases for CPaaS
• Protecting and managing CPaaS services with SBCs
• Live customer case study
from Network Intelligence
• Your Questions

4. CPaaS Enablement for
Communications Service Providers
Kevin Nethercott
Chief Revenue Officer
Telestax

5. 5
What is it?
A platform of rich APIs providing programmable
voice and SMS.
CPaaS in 15 Seconds
What is the benefit?
Improves internal operations, external communications
and customer service and expands profitability.
What is the attraction?
Enterprises can integrate real-time communications
without owning or building a system.
17% of emails are opened while
95%of text messages are read.
(Source: www.textrequest.com)
FAST FACTS
Platform-as-a-service market expected
to grow to
$8.2 billionin 2021.
(Source: IDC)
©2019 Telestax, Inc.

6. 6
OVER THE TOP
Successful developer
capabilities
2015
TRADITIONAL TELEPHONY
Superior hardware
capability
1990s
VOIP
Cloud offering with
ease of use
2000s
Vendor Evolution on Delivery of Cloud Communications
23x
8x
1x
©2019 Telestax, Inc.

7. 7
CPaaS Transitioning from Apps to Enterprise
CPaaS 1.0
for Apps and
Developers
From Omnichannel to
Digital Transformation,
CPaaS adds value across
the organization’s
digital journey
CPaaS 2.0
for the Entire
Enterprise
©2019 Telestax, Inc.

8. 8
Over 50% of Enterprises Have A DX Strategy
©2019 Telestax, Inc. Data Source: 451 Research.

9. 9
Improving the Customer Experience is the
#1 Driver for Software Investment
©2019 Telestax, Inc. Data Source: 451 Research.

10. 10
• By 2020, 30% of enterprises will deploy
CPaaS - up from 5% in 2017
• Enterprise Managers to allocate 40% of
their IT spend in communications
• 85% of top performing companies
believe in APIs; 70% of these are
investing in developer programs
©2019 Telestax, Inc. Confidential & Proprietary. Do not share or duplicate.
CPaaS Experiencing Strongest Growth
within Cloud Communications
$14B
$27B
$3B
$7B
$3B
$11B
$0
$5
$10
$15
$20
$25
$30
$35
$40
$45
$50
2018 2022
BILLIONS
Global UCC Addressable Market
UCaaS CCaaS CPaaS
18% CAGR
38% CAGR
21% CAGR
*Sources: Gartner “Market Guide for Platform as a Service” May 2018; Stephens, Inc, Frost & Sullivan, IDC. January 3, 2019 Stephens,
Inc In-Depth Report; VoIP Innovations IDC; APIGEE 2017 State of APIs Report

11. 11
Connectivity with
communications,
contact center, &
enterprise apps
Full Suite from a Single Vendor
Security and
QoS
Enterprise-Class
CPaaS Requires Added
Capabilities which
only CSPs have
International Expansion

12. 12
What Partners Have Built on Restcomm
Telestax can help provide many different solutions
• Platform Products
– Auto Attendant
– UCaaS
– Voice Mail
– Hosted PBX
– Call Center
– Messaging
– Conferencing
– RCS
– IoT
• Hosted Services
– IVR
– Virtual Assistants
– TTS
– ASR
– Call Recording
– Messaging –
• Reminders, Alerts,
Authentication,
Promotion
– Chat Bots, etc.
• Use Cases
– Omni Channel
– Social Media Integration
– Number Masking
– Scheduling
– Manufacturing
– One Number Services
– Support Desk Integration
– CRM Integration
– Workflow Management
– Taxi/Uber apps
©2019 Telestax, Inc.

13. 13
With CPaaS Enablement, CSPs Win at CPaaS 2.0
Higher quality standard
comes with network ownership
End-to-end accountability with full diagnostic control
Lower pricing for full set
of service features
Competitive advantage in
international markets (no FCC)
Long term sales relationships established
PLUS Higher delivery rate,
traffic blocking filters, higher QoS
No quality guarantee
as they do not own the network
Limited error detection
due to dependence on SP
Pricing is 30% higher
for same features
Low penetration worldwide
due to international constraints
Limited customer service with
self service model
OTT Providers CSPs with Telestax
vs
©2019 Telestax, Inc.

14. 14
SERVICE PROVIDER
Enterprise-grade
capabilities, full enablement
with best quality networks
2018
CPaaS Vendor Expectations Tomorrow
Enterprise
Quality
International
Needs
SMB
Convenience
U.S.
Needs
Service Providers
+
Service Providers
+
CPaaS 1.0
CPaaS 2.0
©2019 Telestax, Inc.

15. 15
Opensource
• Development driven
• 10K+ telecom developers
• 6M+ lines of code
• 5000+ global deployments
On-Premise
• Customers in 65 countries
• 200 customers
• 200M+ calls per day
• 900M+ messages per day
Cloud-Enabled
• 2018 CPaaS Enabling Leader*
• Faster time-to-Market for CSPs
• Quick onboarding for customers
• Programmable omnichannel APIs
*Source: Frost & Sullivan Telestax 2018 North American CPaaS Enabling Technology Leadership Award Report.
Telestax - Built with Community, Scalability, & Agility
PHASE 3PHASE 2PHASE 1
BUILT TO SCALEPROVEN, TRUSTEDSTRONG FOUNDATION
©2019 Telestax, Inc.

16. Thank You

17. TelcoBridges Inc.
17Confidential
The role of SBCs in delivering CPaaS services
Alan Percy, CMO at TelcoBridges

18. TelcoBridges Inc.
• Manufacturer of VoIP gateways and
telecom solution platforms for carriers
• Privately held
• Founded in 2002
• Employees: ~35
• Headquarters: Montreal, Canada
• Hardware & software R&D as well as
production of its products in Montreal
• Sales/Support offices:
Poland, Turkey, Hong Kong
• 24/7 technical support
Confidential 18
TelcoBridges HQ

19. 19
SBC Product Positioning
 Tier 2/3 Service Providers & SMB
 Access and Peering
 Open Source communities
 Educational Programs
 Easy to Download and Use
 Community Support
 Free with Annual Renewal
 Tier 1/2/3 Service Providers
and Enterprise
 Access, Peering, SaaS…
 Commercial applications
 Encryption & HA Support
 Live Support w/ 24/7 opt.
 $1/Session/Year

20. 20
SBC Use Cases – CPaaS Providers
Cloud-based Communications Provider as a Service (CPaaS)
Service Provider
CPaaS Platform
SIP Trunks
Mobile
Users

21. 21
Traffic Management
• Distributing traffic amongst servers
• By dialed number
• By available circuits
• Round-robin
• Traffic Limiting
• Protecting servers from overload situations
• Traffic Grooming
• Intelligently delaying traffic, allowing server to “catch up”
Confidential

22. 22
Interoperability
• SIP Mediation
• Resolving differences in SIP protocol implementations
• Modifications to SIP headers and responses
• Dial plan modifications
• Reason code mapping
• Media Conversion
• Codec conversion
• DTMF detection
Confidential

23. 23
Routing
•Inbound routing
• Dialed or calling number
• Script-based rules
• Call meta data
•Outbound routing
• Called number
• Availability
Confidential

24. 24
Survivability
• Detecting server and trunk failures
• Redirecting traffic to still-operational
servers
• Detecting to SIP Trunking outages
• Redirecting traffic to still-operational
SIP trunks
• High Availability and
1+1 Redundancy
Confidential

25. 25
Learn More:
Download your FreeSBC software:
www.freesbc.com
Frequently Asked Questions at:
forums.freesbc.com
Other educational webinars at:
YouTube.com/telcobridges

26. A Consultancy and Managed Services Organization
Advice in Action
Network Intelligence has evolved from providing clients with
information and advice to providing fully customized and outsourced
operating solutions for their telecommunications business models.
We not only know how to build networks, we design, build, operate, and
manage them for our clients.
o Founded in 1985
o History of Consulting to RBOCs, CLECs, IOCs, Vendors and End User
o First Certified Managed Service Provider for RestcommOne
• CPaaS (Communications Platform as a Service)
o Tenured Industry Professionals
• Technical Expertise
• Design in TDM, IP and CPaaS
• Operations Know How
• Business Systems Experience
© 2013 Network Intelligence. Proprietary and Confidential.

27. An Autonomous Software Platform capable of Enabling
Communication based Business Processes across
multiple cloud Services and Endpoints
• Integration of Applications and Communications
• API Inbound/Outbound
• Media Inbound/Outbound
• Voice/Video
• Messaging Inbound/Outbound
• SMS/WebChat/Email
• Optimization
• Elimination of redundant and manual processes
Scripting of new processes
• Automation
• Real-Time Orchestration and delivery of
Integrated and Optimized Processes
CPaaS is a Real-Time Business Process
Management and Control Tool
Sentient
Cloud
Services
Integration
Optimization Automation

28. Physical Layer Session Border Control
Voice
Call Center Agent
Voice
Landline
Mobile
SMS
Carrier
Services
Voice
Voice Carriers
Voice
Call Center
Voice
Applications
SM
S
SM
S
Voice & SMS

29. Sentient Cloud Services
Voice
Call Center Agent
Voice
SMS
Landline
Mobile
Sentient
Control
Point
SMS
Carrier
ServicesSMS
Voice
Circuit Type
GPS Locator
Account Info
Verification
Time & Temp
Banking
Reservations
IVR-Xchange
API
Database
Voice/SMS/Video
Voice
Call Center
Auto Dialer
Messaging
Business IVR
Auto Repair
Doctor’s Office
Restaurant
Dispatch
Real Estate
Retail
Physical Layer Switching + Applications Layer Control = Applications Border Controller
Sentient Cloud Services
An Autonomous Software Platform capable of Enabling Communication
based Business Processes across multiple cloud Services and Endpoints

30. 30
© 2018 Network Intelligence. Proprietary and Confidential.
Cloud based Interactive Voice Response provides a user selectable gateway to
multiple programmable Telecom Services.
Voice callers are given the choice to continue using Voice or SMS.
IVR-Xchange then initiates a text to the originating caller automatically.
The call transition is effortless and can easily be added to any legacy voice
application or delivered as part of a new system solution, all without disrupting the
existing service.
Client IVR-Xchange
With
Voice Activated SMSOffice or Individual’s Number
Conference
Bridge
SMS/Text
Auto
Attendant
Voicema
il
IVR-Xchange for Business
Try it out, dial 1-916-233-2455 for a demonstration.

31. • IVR-Xchange
• SMS and Voice Contact Center
• Voice Activated SMS
• Smart Voicemail
• IoT Solution
• AI Chatbot
• Telemedicine
• Video Websharing
• Cognitive Voice and messaging
• Real Estate Call Capture
• Smart Appoint Scheduling
• 2FA
• Live chat, scriptable voice API
• Hosted PBX
• Communications based team management
• USSD Self Care
• Mobile payments & Financing
• TextSelect
• Text2Email
• Web-Trigger Auto Dialing
Current Applications

32. • Programmable IVR, SMS and APIs
• Voice Activated Texting
• Calls originating in Voice can now use SMS
• Text Enablement of Toll Free and DID numbers
• Integrates easily with Voice Call Center environment
• No Disruption to existing services
• SIP Trunk Connections
• API integration
• API Integration with 1000’s of Databases
• Line Type Identification & Location Information
• 2 Factor Authentication
• Account Information
• Reservations
• API Integration with 1000’s of 3rd Party Applications
• Voice Applications
• SMS Applications
• Video Applications
• A.I. Chatbots
32
Features of Applications Border Control Solution

33. • Rapid Implementation Time
• Protects Your Installed Base
• Bring Your Own Carrier
• Enhances Legacy Systems
• Prevents existing Clients from moving to Twilio, Nexmo, etc.
• Visual Designer Reduces Development
• Shorter Time to Market
• Offloads Applications Platform Development
• Allows for a graceful Integration of legacy applications
• Enhanced Features
• Revitalized Margins
• No Disruption to Legacy Application environment
• No Capital Investment
• Protects clients investment in legacy platform
Benefits of Sentient Cloud Services

34. 34
Join the Community
• Be part of the discussion!
• Articles
• Events
• Thought leadership
• Feedback Sessions
• Join today at:
https://www.linkedin.com/groups/12001774/
Confidential

35. 35
Next Steps & Q/A
Want to Learn More?
• Request a consultation to
review your specific
situation, additional use
cases and opportunities
• Go to:
https://www2.telcobridges.com/CPaaS