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Connecting Brands and Retailers to their customers
and their customers to great deals
CouponBank
Alan Smith CEO
CouponBank is an enterprise suite
of web software and mobile apps
that helps brands and retailers
connect directly with their customers
driving sales in-store or online.
Problem
Brands and retailers currently have no direct way to communicate real-
time offers and discounts to customers at the local store level.
This creates inefficiencies in reducing product waste in stores.
Additionally, a significant portion of retailers lack a customer database
or a direct relationship with their customers
Making it impossible to reward or connect with customers
during quiet times
Solution
The objective is to create a social coupon platform that
expands the reach of multiple retailers, brands, and hospitality
businesses.
The platform will enable businesses to create real-time coupons and
campaigns for either a general audience or specific customers and
VIPs. It will also allow for the creation of customised deals at individual
locations.
By offering points to customers who share deals, the platform will
encourage engagement and loyalty, with points redeemable for goods
or services, providing further value to customers who use the platform.
Coupon Types
Public Coupons
Are available for everyone to see and use.
VIP Coupons
Are targeted to VIP customers and not visible to
standard customers
QR Product Coupons
QR codes that take the customer directly to
featured product.
Birthday Coupons
Automatically send your customer birthday
and reminder coupons
Selected Coupons
Are targeted to specific customers.
Check-in Coupons
Are instantly delivered to customers who have
their customer code scanned.
Try Coupons
Invites the user to a discount and a sample of
the product. (Requires customer address)
Reactive and Sustainable local coupons
Instantly compete with competition price change
reduce product waste
Retailers, Brands and Hospitality
Complete campaign management
from your desktop
Quick Coupon
7 of 16
Targeted Coupon Campaigns
Targeting Campaigns
on your mobile device
Create campaigns and coupons
on all your social channels
Instantly share coupons
Aggregation of retailer coupons
Latest deals
Hospitality offers
Location deals
Retailer created rewards
Customer engagement
Card linking - coming soon
Tesco local coupons
Realtime offers
More content, more users, more data
Foresight
predicting what future strategies to
apply to keep existing customers
engaged
Insight
Understanding what offers and promotions to
offer customers to achieve higher engagement
and value
Hindsight
historical patterns of
customer purchase
history and behaviour
CouponBank creates a unique set of customer behavioural data that holds
significant value for advertisers and brands.
customers
Coupon and loyalty destination for Brands,
Retailers, Bars and Restaurants
dunnhumby 2023 aws.pptx

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dunnhumby 2023 aws.pptx

  • 1. Connecting Brands and Retailers to their customers and their customers to great deals CouponBank Alan Smith CEO
  • 2. CouponBank is an enterprise suite of web software and mobile apps that helps brands and retailers connect directly with their customers driving sales in-store or online.
  • 3. Problem Brands and retailers currently have no direct way to communicate real- time offers and discounts to customers at the local store level. This creates inefficiencies in reducing product waste in stores. Additionally, a significant portion of retailers lack a customer database or a direct relationship with their customers Making it impossible to reward or connect with customers during quiet times
  • 4. Solution The objective is to create a social coupon platform that expands the reach of multiple retailers, brands, and hospitality businesses. The platform will enable businesses to create real-time coupons and campaigns for either a general audience or specific customers and VIPs. It will also allow for the creation of customised deals at individual locations. By offering points to customers who share deals, the platform will encourage engagement and loyalty, with points redeemable for goods or services, providing further value to customers who use the platform.
  • 5. Coupon Types Public Coupons Are available for everyone to see and use. VIP Coupons Are targeted to VIP customers and not visible to standard customers QR Product Coupons QR codes that take the customer directly to featured product. Birthday Coupons Automatically send your customer birthday and reminder coupons Selected Coupons Are targeted to specific customers. Check-in Coupons Are instantly delivered to customers who have their customer code scanned. Try Coupons Invites the user to a discount and a sample of the product. (Requires customer address) Reactive and Sustainable local coupons Instantly compete with competition price change reduce product waste Retailers, Brands and Hospitality
  • 8. 7 of 16 Targeted Coupon Campaigns Targeting Campaigns
  • 9. on your mobile device Create campaigns and coupons
  • 10. on all your social channels Instantly share coupons
  • 11. Aggregation of retailer coupons Latest deals Hospitality offers Location deals
  • 12.
  • 13.
  • 14.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 22. Card linking - coming soon
  • 24. More content, more users, more data Foresight predicting what future strategies to apply to keep existing customers engaged Insight Understanding what offers and promotions to offer customers to achieve higher engagement and value Hindsight historical patterns of customer purchase history and behaviour CouponBank creates a unique set of customer behavioural data that holds significant value for advertisers and brands. customers
  • 25. Coupon and loyalty destination for Brands, Retailers, Bars and Restaurants

Editor's Notes

  1. Hi, my name is Alan Smith the CEO and CouponBank and we help brands and retailers connect directly to their customers. We have been working in Coupons with some of the UK’s biggest retailers for over 12 years.
  2. CouponBank makes the entire customer onboarding and customer acquisition process super simple. Customers can download the app and create an account in seconds.
  3. CouponBank makes the entire customer onboarding and customer acquisition process super simple. Customers can download the app and create an account in seconds.
  4. Lawrence discovered that using CouponBank He can create coupons in realtime to drive sales when he needs them. All coupons can be used in-store as a QR code Every coupon contains a unique code and the number of times it can be used can be set by the retailer. Coupons can be sent specifically to individuals customers or groups All coupons are submitted for approval which a member of the CouponBank admin team reviews prior to launch.
  5. When Published retailers can share their coupons across their social networks for maximum traction
  6. All coupons appear on the customer app - Customers who follow specific retailers get notified of any new customers deals and tourists visiting the city will be able to see all the local venues that coupons are available
  7. CouponBank makes the entire customer onboarding and customer acquisition process super simple. Customers can download the app and create an account in seconds.
  8. On-Line coupons have the product URL is embedded into the coupon linking to the store - Shopify Stores can be integrated by using the CouponBank Shopify App. PodCasts can use CouponBank as an affiliate platform by publishing coupons on their sponsor’s behalf
  9. Agents can instantly see the status of their customers, recognise VIPs, the number of visits and view customer preferences to personalise the customer's experience.
  10. Customers display their unique Customer QR codes and instantly receive a discount coupon! Lawrence can nominate any team members to become Agents and with the CouponBank Agent app they can check in customers and redeem customer Coupons
  11. Sponsor