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The US vs the UK web
analytics job market
Alban Gérôme
@albangerome
MeasureCamp Cincinatti
27 June 2020
London calling
Boston or New York
• Market is really quiet in the UK vs the US
• Average salary seems to be double in the US
• More senior web analytics roles in the US vs the UK
• US companies are considering remote work
From where I sit…
• US companies hire remote workers from the UK
• At a salary that is below US average but above UK
average
What about?
Visiting the US for work
• B1 visa: just visiting
• B2 visa: working in the US for a short time
• Working in the US office
• Working at clients, meetings
Taxation of UK remote workers
• US employer has UK presence already
• Pay As You Earn scheme (PAYE) of UK subsidiary
• US employer has no UK presence whatsoever
• Intermediary company running a PAYE service
• UK remote worker operating as a long-term contractor
• Every US role I have applied for all wanted remote
workers based in the US or even in certain states
• Are there any legal reasons for this? Tax
advantages in certain states? Or just good old
dislike for additional red tape?
http://www.albangerome.com
@albangerome
Thank you!

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The us vs the uk web analytics job slideshare

  • 1. The US vs the UK web analytics job market Alban Gérôme @albangerome MeasureCamp Cincinatti 27 June 2020
  • 3.
  • 5. • Market is really quiet in the UK vs the US • Average salary seems to be double in the US • More senior web analytics roles in the US vs the UK • US companies are considering remote work From where I sit…
  • 6. • US companies hire remote workers from the UK • At a salary that is below US average but above UK average What about?
  • 7.
  • 8. Visiting the US for work • B1 visa: just visiting • B2 visa: working in the US for a short time • Working in the US office • Working at clients, meetings
  • 9.
  • 10. Taxation of UK remote workers • US employer has UK presence already • Pay As You Earn scheme (PAYE) of UK subsidiary • US employer has no UK presence whatsoever • Intermediary company running a PAYE service • UK remote worker operating as a long-term contractor
  • 11.
  • 12. • Every US role I have applied for all wanted remote workers based in the US or even in certain states • Are there any legal reasons for this? Tax advantages in certain states? Or just good old dislike for additional red tape?

Notas del editor

  1. 15 jobs this morning, some might be filled already 10 are in London, 6 are remote Max salary is £120k pa, or $148k pa but the majority or roles pay on average £50k pa or just over $60k pa “analytics” no longer means or even includes “web analytics” Nobody is hiring for web analytics implementation roles
  2. The salaries vary between £30k pa and £60k pa with Coremetrics being an outlier, possibly migration work to another web analytics solution at £70k pa. That’s $37k pa, $74k pa and $86k pa respectively There are new entrants in the list: Web Analytics Management Web Analytics Specialist = implementation engineers perhaps? Head of Web Analytics, ok so historically in the UK they came from the Big Five consultancies and failed to deliver. Then they had PhDs or Masters in STEM and now, it seems that they have not been delivering much value either, lack domain knowledge, their USP is melting away due to AutoML, software engineers taking on Python and most of all, web analysts also using Python
  3. 15 roles here as well but if Measure Slack is anything to go by the US market is far more active than the UK and with very expensive roles No roles from the anywhere else but the East Coast, perhaps because that recruiter lack coverage beyond the East Coast. San Francisco and the Bay Area should be very active Not one junior or mid-range role: Manager, Head of, Senior whatever, perhaps again a specialisation of the agency Only 2 remote roles but I have seen far more on Measure Slack as well The average salary seems to be about $100k pa with an outlier paying up to $180k pa
  4. PAYE of subsidiary just like any UK-based company would, the fact that employer is a US company is irrelevant in that case Some companies offer a PAYE service, no need to create a new legal entity. That could be cost-efficient and save a lot red tape past a certain number of remote UK workers UK remote worker would need to pay their own social security in the UK and all taxes as both employer and employee. Then they can bill their US employer as they would bill a client. The old IR35 rules would apply if the US employer as no UK presence, and save the remote UK worker a bundle. I believe the remote worker is not liable for any tax in the US but please check with a legal expert