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Digital Assets Report - AldricToyad.com: December 2020

Your business' digital assets serve a business function. That goes back to your business model. Often these assets are never monitored regularly. Content production and publication are often left to chance.

This report, albeit late, is the second of its series which I'm doing for my personal digital assets. Assets covered are Facebook, YouTube, and Google Analytics for my website, AldricToyad.com.

Feel free to emulate this for your client or your business. It's vital to use this as a component to making data-driven marketing and business decisions.

Feel free to reach out to me on LinkedIn or through Clubhouse (@AldricToyad).

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Digital Assets Report - AldricToyad.com: December 2020

  1. 1. DIGITAL ASSETS REPORT December 2020 Report
  2. 2. FACEBOOK ANALYSIS Aldric Tinker Toyad (Link) © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 2
  3. 3. FACEBOOK PAGE STATISTICS 258 Page Followers +1 Followers Gain 17 Posts 445 Post Reach 29 Page Views 37 Post Engagement • The Facebook Page (link) recorded an increase of one new page follower in December 2020. • The page was relatively active with only seventeen posts published in the 31-day period. However, this translated into 445 organic post reach (+199%) with 37 post engagements (37%). • December 2020 is the first month after the baseline. The number of new followers fell from +5 to +1 and the number of page views also saw a 9.38% decline. • The goal for January 2021 will continue to be consistent posts. To achieve this, aim is to have at least 10 posts – either original or shared. © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 3 Source: Facebook Page Insights – Aldric Tinker Toyad
  4. 4. TOP 3 POSTS © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 4 December 27th, 2020 https://www.facebook.com/atinkertoyad/videos /438561850672663/ December 12th, 2020 https://www.facebook.com/atinkertoyad/photo s/a.1929873933955287/2876794615929876/ December 27th, 2020 https://www.facebook.com/atinkertoyad/videos /324416288692835/
  5. 5. INSTAGRAM ANALYSIS Aldric Tinker Toyad (Link) © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 5
  6. 6. INSTAGRAM PROFILE STATISTICS © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 6 1,581 Followers 3 Posts 1,020 Impressions 101 Post Likes 924 Post Reach 18 Comments Source: Instagram Insights – Aldric Tinker Toyad • The Instagram Profile (link) recorded 1,581 followers. That is a growth of 44 new followers or 2.86% • The page was relatively inactive with only 3 posts published in the 31-day period. Despite that, the Post Reach increased by 108, or13.24%. Impressions also increased by 12.71% (108). Comments also increased from 5 to 18 (or 260%).
  7. 7. WEBSITE ANALYSIS AldricToyad.com (Link) © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 7
  8. 8. SITE CONTENT STATISTICS 1 Published Pages 13 Published Posts 16 Categories Source: AldricToyad.com WordPress CRM • AldricToyad.com had only one published page and thirteen published posts in December 2020. • The four new posts were: i. Non-Delegable Duty of Care Doctrine: A Brief Introduction (Link) ii. Digital Assets Monthly Report: November 2020 (Link) iii. Subsidiary Legislation in Malaysia: A Brief Introduction (Link) iv. Christmas greetings (Link) © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 8
  9. 9. GOOGLE ANALYTICS OVERVIEW Source: Google Analytics • December 2020 recorded no visitor. At the time, there were only one page and thirteen posts live. • This is insufficient for the search engine to evaluate its usefulness. • Furthermore, the articles ought to be promoted on other social media platforms. © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 9
  10. 10. YOAST SEO POST OVERVIEW • 76.92% of the posts are either OK (4) or Good (6). Three other posts needs improvement or corrective action. • The corrective actions for these posts are unnecessary at the moment as these are video or visual-only posts meant to increase frequency and keep the site updated. • Moving forward, it would be good to publish at least four posts for January 2021. The goal is to increase keyword-rich content for search engines to track. © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 10
  11. 11. YOUTUBE ANALYTICS Aldric’s YouTube Channel (Link) © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 11
  12. 12. YOUTUBE STATISTICS © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 12 58 Subscribers 484 Views 13.3 Watch Time (Hrs) 228 Total Content • The last video uploaded to YouTube was on March 28, 2020 (link). Since then no video was uploaded to the Channel. • Currently there are 20 playlists which includes subjects like Copywriting, Public Relations (PR), and Real Estate. • YouTube Search was the highest traffic source (75.4%), followed by Suggested Videos (8.1%), and Browse features (7.0%). • The average view duration is 1:38 minutes, an increase of 13%. 5,271 Impressions 6.9 Impression CTR (%) Source: YouTube Channel Analytics
  13. 13. YOUTUBE FUNNEL © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 13
  14. 14. TRAFFIC SOURCES © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 14 Source: YouTube Channel Analytics
  15. 15. THANK YOU. Connect with me via… https://aldrictoyad.com https://www.linkedin.com/in/aldrictinkertoyad/ https://youtube.com/cramminus aldric@aldrictinker.com © 2020 All rights reserved. Aldric Tinker Toyad. https://aldrictinker.com (Personal) | https://aldrictoyad.com (Professional) | https://advertwriter.com (Copywriting). 15

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