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Editorial Content Plan (Facebook) - April 2020

[SPEC WORK] Before working on the content, both client and writer need to know what they will be working on. This file precedes the draft content proper. With the clients' feedback and approval, we will work on developing the content.

This document serves several purposes:
1. To see how and when the content will be published
2. To have oversight on the flow
3. To set expectations.

#AdvertWriter #ContentWriter #SocialMediaContent

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Editorial Content Plan (Facebook) - April 2020

  1. 1. 1 Editorial Content Plan: April 2020 RV Woods Sdn Bhd March 23, 2020 © 2020 Advert Writer | Privileged and Confidential. All rights reserved. | aldric@advertwriter.com | Telegram: https//t.me/aldrictoyad | Whatsapp: https://wa.me/60198831326
  2. 2. Editorial Calendar: April 2020 Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 Exposure to Water 5 6 7 8 9 10 11 Care related to water exposure Humidity 12 13 14 15 16 17 18 3-5 cost efficient ways to take care of flooring in tropical humidity. Acclimatisation 19 20 21 22 23 24 25 3 things to do to acclimatise the newly installed hardwood flooring Challenges to Hardwood flooring 26 27 28 29 30 9-point homeowners checklist 2 © 2020 Advert Writer | Privileged and Confidential. All rights reserved. | aldric@advertwriter.com | Telegram: https//t.me/aldrictoyad | Whatsapp: https://wa.me/60198831326
  3. 3. Proposed Content No. Proposed Date Topic Points Execution Hashtags 1 April 3rd , 2020 (Friday) Exposure to water What happens to organic wood exposed to water? How long could it last when not exposed? ● Caption ● Photo ● Link to care book #RVWoods #FridayFacts 2 April 7th , 2020 (Tuesday) Care related to water exposure 3 tips to care for wood exposed to water. ● Caption ● Infophoto ● Link to care book #RVWoods #TuesdayTips 3 April 10th , 2020 (Friday) Humidity Sources of humidity. How does humidity affect hardwood flooring? How can this be a telltale sign for genuine hardwood? ● Caption ● Photo ● Link to care book #RVWoods #FridayFacts 4 April 14th , 2020 (Tuesday) Humidity Notes 3-5 cost efficient ways to take care of flooring in tropical humidity. ● Caption ● Infophoto ● Link to care book #RVWoods #TuesdayTips 3 © 2020 Advert Writer | Privileged and Confidential. All rights reserved. | aldric@advertwriter.com | Telegram: https//t.me/aldrictoyad | Whatsapp: https://wa.me/60198831326
  4. 4. Proposed Content No. Proposed Date Topic Points Execution Hashtags 5 April 17th , 2020 (Friday) Acclimatisation Why is it important? How does it work? Who should be alert? ● Caption ● Photo ● Link to care book #RVWoods #FridayFacts 6 April 21st , 2020 (Tuesday) Acclimatisation 3 things to do to acclimatise the newly installed hardwood flooring ● Caption ● Infophoto ● Link to care book #RVWoods #TuesdayTips 7 April 24th , 2020 (Friday) Challenges to Hardwood flooring Listing & stating: buckling, crowning & cupping, Dents, Gaps/Shrinkages, Discolouration, watermark, stains, ● Caption ● Photo ● Link to care book #RVWoods #FridayFacts 8 April 28th , 2020 (Tuesday) Homeowners Checklist 9-point homeowners checklist ● Caption ● Infophoto ● Link to care book #RVWoods #TuesdayTips 4 © 2020 Advert Writer | Privileged and Confidential. All rights reserved. | aldric@advertwriter.com | Telegram: https//t.me/aldrictoyad | Whatsapp: https://wa.me/60198831326
  5. 5. ● All social media posts to include a link to the website. Unless otherwise stated, the default link is the RV Woods Care Book ● Default “call to action” is: ‘Let’s talk - drop us a message with your questions’. ● Mandatory hashtags are: ○ #RVWoods #MalaysiaHardwoodFlooring #HardwoodFlooring ● For other hashtags, we can use relevant generic ones. By hashtag hijack, we aim to gain visibility by riding on the relevant trends as well. Some hashtags are: #ThrowbackThursdays or #ThrowbackTuesdays, #Style, and #Beautiful. From time to time, we will advise on the appropriate hashtags which fits the context of the post. Currently we ride on #TuesdayTips and #FactualFriday. Notes 5 © 2020 Advert Writer | Privileged and Confidential. All rights reserved. | aldric@advertwriter.com | Telegram: https//t.me/aldrictoyad | Whatsapp: https://wa.me/60198831326
  6. 6. 6 Infophotos Explanation Infophotos, similar to infographics, are posts where the copy/content is on the photo. Often these are used in Instagram for motivational quotes. It can be a single post, or a sequence of photos uploaded in a single post. Infographics are graphics which may require a bit more time and expertise to complete and approve. We do not discount that this can be used for future social media content marketing activities. © 2020 Advert Writer | Privileged and Confidential. All rights reserved. | aldric@advertwriter.com | Telegram: https//t.me/aldrictoyad | Whatsapp: https://wa.me/60198831326
  7. 7. 7 Let’s get in touch: Aldric Tinker Toyad Copywriter & Content Strategist aldric@advertwriter.com https://wa.me/60198831326 https://t.me/aldrictoyad https://advertwriter.com https://bit.ly/AdvertWriterPortfolio © 2020 Advert Writer | Privileged and Confidential. All rights reserved. | aldric@advertwriter.com | Telegram: https//t.me/aldrictoyad | Whatsapp: https://wa.me/60198831326

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