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Perception tracker - 2019 - AVR

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Perception tracker - 2019 - AVR

  1. 1. PERCEPTION TRACKER™ The easy to understand research of the human psyche that everyone has been waiting for. www.alphaholding.xyz UNCLASSIFIED.
  2. 2. HOW DO DIFFERENT PEOPLE PERCEIVE ARMANI? RIGHT NOW THERE ARE NO AUTOMATED PERCEPTION STUDIES THAT PRODUCE MIND MAPS.
  3. 3. DIFFERENT PEOPLE PERCEIVE ARMANI DIFFERENTLY: • WASTE OF MONEY -20% • EXPENSIVE -15% • GOOD QUALITY +5% • EUROPEAN -10% • AN EAGLE +3% • HIGH QUALITY +35% • TOO MANLY -10% • STYLISH +25% • EUROPEAN +15% • POWERFUL +20% Males age 30-45, low income levels Females age 20-30, medium income levels Brands get to see how different people perceive them their media content and how to optimize their content strategy. The perception tracker does just that and produces fine mind maps. PAST PASTThis discriminatory segmentation will become past with our PT.
  4. 4. WHAT PROBLEMS DOES THE PERCEPTION TRACKER SOLVE IN THE CURRENT INDUSTRY 1. NO STANDARDIZATION AND GOOD COMPARATIVE STANDARDS GOVERNMENTS CAN USE TO MAKE CITIZENS HAPPIER 2. TOO NARROW FOCUS GROUPS WHICH DO NOT GIVE ENOUGH SEGMENTATION OPTIONS. 3. NO RATINGS FOR RELATIVE IMPORTANCE OF THE PERCEPTIONS 4. NO LANDING SPOT FOR COMPARISON AS COGNITIVE PERCEPTIONS TO MAKE THEM COMPARABLE AMONG BRANDS 5. CURRENT SEGMENTATION TECHNIQUES REINFORCE DISCRIMINATION BASED ON AGE, SEX, ETHNICITY, INCOME LEVELS, ETC, WHILE OURS GIVE OUTPUTS THAT FORGO SUCH DISCRIMINATORY FACETS AND IMPROVE STATISTICAL VALIDITY IN PREDICTING HUMAN BEHAVIOR.
  5. 5. SOLUTIONS IT IS AN INTERNET SAAS PLATFORM WHICH WOULD 1. OFFER STANDARDIZED PERCEPTION STUDIES THAT CAN TEACH IN AN EASY WHY HOW TO MAKE EVERYONE AS HAPPY AS POSSIBLE 2. AUTOMATE ACCESS TO BIGGER SAMPLES ALLOWING SEGMENTATION THAT DOES NOT DISCRIMINATE AMONG RACES AND PEOPLES 3. WILL BE ABLE TO RATE THE RELATIVE IMPORTANCE OF ASSOCIATIONS UNLIKE CURRENT MIND MAPPING TOOLS WHICH ARE SUBJECTIVE 4. WILL BECOME MORE MAINSTREAM AND POPULAR FOR RANKING POLITICIANS, CORPORATIONS AND EVERYONE WHO IS PART OF THE PUBLIC SPHERE 5. CURRENT SEGMENTATION TECHNIQUES REINFORCE DISCRIMINATION BASED ON AGE, SEX, ETHNICITY, INCOME LEVELS, ETC, WHILE OURS GIVE OUTPUTS THAT FORGO SUCH DISCRIMINATORY FACETS AND IMPROVE STATISTICAL VALIDITY.
  6. 6. WHAT IS THE PERCEPTION TRACKER? THE PERCEPTION TRACKER IS SAAS MARKET RESEARCH PLATFORMS THAT ALLOWS MARKETING EXPERTS AND PUBLIC PERSONS TO TRACK AND SEE HOW ARE THEY PERCEIVED BY DIFFERENT PEOPLE. SO FAR THERE HASN’T BEEN A SIMILAR PRODUCT ON THE MARKET. THE PERCEPTION TRACKER ALLOWS CLIENTS TO ORDER PERCEPTION RESEARCH ON DIFFERENT TYPES OF PEOPLE IN ENGLISH SPEAKING COUNTRIES FIRST BUT THE COSTS TO CHANGE TO DIFFERENT LANGUAGE ARE SMALL. WE WILL ADD GERMAN, FRENCH, RUSSIAN, SPANISH, CHINESE A.S.A.P AFTER FINISHING THE ENGLISH VERSION.
  7. 7. WHAT ARE THE OUTCOMES? OUTCOME A – MIND MAP WHICH IS ALREADY USED BY FORTUNE 5000S OUTCOME B – STELLAR AND CUTTING EDGE MIND RESEARCH BY PT (HAND-MADE SCIENCE OF THE 25TH CENTURY) How people structure their perceptions on certain nouns, has long been utilized only by corporations that manage our and their employees’ realities. Images from Google ”search term Mind maps” to see existence of mind maps. Here, for representative purpose only.
  8. 8. PROPRIETARY METHODOLOGY • THE KEY TO SUSTAINABLE COMPETITIVE ADVANTAGE IS THE PROPRIETARY METHODOLOGY OF GETTING THE RIGHT PERCEPTIONS FROM INDIVIDUALS THAT ARE MEANINGFUL AND ACCURATE REPRESENTATIONS OF WHAT PEOPLE ACTUALLY SEE, THINK AND FEEL WHEN THEY ARE EXPOSED TO CERTAIN MEDIA CONTENT. • THE METHODOLOGY IS DEVELOPED BY AN EX ‘GENIUS’ PHD STUDENT • THE PROPRIETARY METHODOLOGY CAN BE PATENTED AND SECURED FROM COMPETITORS SIMILARLY AS ANY PROCESS THAT IS UNIQUE AND TECHNOLOGY BASED.
  9. 9. GO TO MARKET 8 ACTIVITIES WE WILL DO EACH WEEK AND EVERY DAY THESE 5 YEARS THE GO TO MARKET STRATEGY WILL INCLUDE THE FOLLOWING ELEMENTS 1. FAST EMAIL MARKETING TO TOP LEVEL MARKETING EXECUTIVES BY TAILORING EACH MESSAGE IN LINE WITH GDPR. 2. GOVERNMENT AWARENESS RAISING THROUGH TRAVELLING AND MEETING PEOPLE 3. BECOMING MEMBER OF MULTIPLE NGOS THAT CONNECT GOVERNMENTS WITH BUSINESSES 4. FAST EMAIL TO ALL RESEARCHERS OF HUMAN PERCEPTION WHO MAY BENEFIT FROM OUR TOOL 5. LINKEDIN PROMOTION IN OUR OWN NETWORKS (5000+ PEOPLE) 6. INBOUND MARKETING, SEO AND CONTENT PRODUCTION 7. PR AND DISTRIBUTING FREE RESEARCH TO THE MEDIA 8. REFERRAL MARKETING BY AUTOMATING PLACEMENTS ON BLOGS THAT DEAL WITH HUMAN PERCEPTION
  10. 10. TWO MAIN TEAM MEMBERS & A LOT OF AI & BOTS ALEXANDER RIBAK - THREE COMPANIES. TWO EXITS. CAMBRDIGE AND PHD DROPOUT. MA IN MARKETING. EXTENSIVE MARKETING KNOW-HOW. GOT 10 MILLION USD PUBLICITY FOR FREE. ALEK LED TSM GLOBAL TO BE NO. 1 BLOCKCHAIN MARKETING COMPANY IN THE WORLD WWW.TSM.GLOBAL/AWESOME SEBASTIAN SHWARZ – SPEAKS GERMAN, SPANISH, ONLINE HOURLY WORK FOR TSM GLOBAL. WE WILL BE ENGAGING CUTTING-EDGE PEOPLE LIKE HIM. TSM HAS A NETWORK OF MANY PEOPLE WHO PARTAKE IN OUR PROJECTS. (50+) VISHAL SAVALIYA SERIAL ENTREPRENEUR AND MULTIPLE SAAS PLATFORM CREATOR WITH RECURRING REVENUES. ONCE FOR A CLIENT OF TSM GLOBAL HE MADE A WORKING INTERNET WEBSITE PLATFORM IN ONE WEEK.
  11. 11. COMPETITIVE ANALYSIS CURRENTLY 20.01.2017. THERE IS NO COMPETITIVE SERVICE ON THE MARKET FOCUSED SOLELY ON HUMAN PERCEPTIONS AND PRODUCING MIND MAPS. OTHER SERVICES ARE MORE GENERAL AND ALLOW SURVEYS BUT NONE HAS METHODOLOGICAL OPEN-ENDED AND SYSTEMATIC WAY OF GATHERING, WEIGHTING AND COMPARING PERCEPTIONS ACROSS BRANDS AND TIME. 1. PRIMARY COMPETITORS: GFK AND NIELSEN – BIGGER COMPANIES THAT DO LAB-BASED PERCEPTION STUDIES THAT COST 10X-20X MORE THAN OUR OWN RESEARCH THAT IS PROPRIETARY AND ENSURES COMPETITIVE ADVANTAGE 2. SECONDARY COMPETITION PERCEPTION TRACKING ARE QUALTRICS, RESEARCHNOW/EREWARDS; TOLUNA; GMI-MR; SSI; AMAZON MECHANICAL TURK; CINT; GOOGLE CONSUMER SURVEYS; USAMP; AYTM; HEYCROWD; OPINIONOLOGY; SURVEYSAMPLING; ACOP; AIP; ANSR.IO; BRAND INSTITUTE; CLEARVOICE; FEEBBO; FEEDBACKARMY; HARRISPOLLONLINE; INTERFACE ASIA; LAB24; LIVRAPANELS; LUTH RESEARCH; MARKET CUBE; MARKETTOOLS; MO-WEB; MYVOICE; NETQUEST; PAIDVIEWPOINT; PANELPLACE; PARADIGM; PROXIMITYPANELS; PULSE; SAMPLEBUS; SURVATA; QUICKTAPSURVEY. WE ARE THE FIRST ONES TO AUTOMATE SOMETHING THAT IS NOW LAB-BASED AND LOWER COSTS AND INCREASE RELIABILITY AS CURRENT STUDIES ARE PRONE TO HUMAN BIAS. THERE IS ALREADY MARKET FOR OUR SERVICE.
  12. 12. FINANCIAL PROJECTIONS -2000000 0 2000000 4000000 6000000 8000000 10000000 12000000 14000000 16000000 Year 1 Year 2 Year 3 Year 4 Revenues Costs Profits Year 2 Year 3 Year 4 500.000 EUR 1.000.000 EUR 2.000.000 EUR Expected profits The company should be valued at 20 million dollars in its forth year. Three months 200000 EUR Time to beta Needed funds
  13. 13. PROJECT WEBSITE PRIVATE WWW.PERCEPTIONTRACKER.COM Aleksandar Ribak Email: alekvr@tsm.global : avr@mzeo.org Web: www.mzeo.org Telephone: +38971221188 WhatsApp: +447418479977 Telepathy does not work that well. Please call. http://www.alphaholding.xyz/ Public part of the project proposal

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