What makes IBM distinguished ? It's an Enterprise company: serving the world's leaders in their industries How ? clients move through their digital transformations innovation and growth will favor IBM and our integrated solutions capabilities. HIGHLIGHT: IBM is bringing hybrid cloud and AI together to help our clients reinvent themselves as Cognitive Enterprises. We do this not merely through our technology, our services, or our industry expertise, but rather by integrating these together. This is our unique value proposition and plays to IBM's unique strengths and heritage.