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by the undercover
  business model guru
  Dr. Alex Osterwalder !



Business Model Innovation Examples Series: Issue 1




             Google
             Book Search
October 7.
  2004
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
Google plans to scan
  15 mio books until
  2015 (= 4’500 mio
   pages) and make
    them searchable
the inevitable happens…
Business Model Example Series : Issue 1
September 20.
    2005
Business Model Example Series : Issue 1
the Authors Guild and the Association
of American Publishers file a lawsuit
against Google Book Search…
BUT
then comes…
October 28.
   2008
Business Model Example Series : Issue 1
“
readers will be able to search and
   read snippets from millions of out
  -of-print and copyrighted books on
   the internet with the option to buy
          online access to them
                                          ”
                             FT, 29.10.2008
what is the
BUSINESS
MODEL
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                              search &
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                                        !
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                   KEY                       DISTRIBUTION
                RESOURCES                     CHANNELS




          COST STRUCTURE                       REVENUE STREAMS
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NETWORK         ACTIVITIES                   RELATIONSHIPS       SEGMENTS




                              search &
                                      io.!
                             access m
                                        !                    Web public
                               of books
                   KEY                       DISTRIBUTION    in general!
                RESOURCES                     CHANNELS




          COST STRUCTURE                       REVENUE STREAMS
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NETWORK         ACTIVITIES                   RELATIONSHIPS       SEGMENTS
                                                                 US pu
                                                                         blic
                                                                 librari
                                                                         es!

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                                        !                    Web public
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                   KEY                       DISTRIBUTION    in general!
                RESOURCES                     CHANNELS




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NETWORK         ACTIVITIES                   RELATIONSHIPS       SEGMENTS
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                                                                           s!
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of A shers!
      i              books!             search &
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                                                io.!
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             COST STRUCTURE                                   REVENUE STREAMS
         ight                                                                        er
                                                                              pay p ew!
  c opyr                                    free searc
                                                       h
           s -T
              I                                                ad revenues           vi
       ment es! infra!        IT staff!                 !                      nline
  pa y
           fe                                (snippets)        (probably)!   o
  63 % of
that’s
BUSINESS MODEL
INNOVATION
                          d ac cess
               eced  ente
         u npr       nowl edge
                to k
that’s
BUSINESS MODEL
INNOVATION
                              rint
                  f ou t-of-p
         revival o edge
               kn owl
that’s
BUSINESS MODEL
INNOVATION
                               ation
                   tran sform ms
         ind ustry          strea
                 rev enue
          & new
check out my blog for more:
http://business-model-design.blogspot.com
and don’t miss the…
upcoming
Business


Model
Innova3on
Book


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Business Model Example Series : Issue 1

  • 1. by the undercover business model guru Dr. Alex Osterwalder ! Business Model Innovation Examples Series: Issue 1 Google Book Search
  • 2. October 7. 2004
  • 5. Google plans to scan 15 mio books until 2015 (= 4’500 mio pages) and make them searchable
  • 10. the Authors Guild and the Association of American Publishers file a lawsuit against Google Book Search…
  • 12. October 28. 2008
  • 14. “ readers will be able to search and read snippets from millions of out -of-print and copyrighted books on the internet with the option to buy online access to them ” FT, 29.10.2008
  • 16. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS search & io.! access m ! of books KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  • 17. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  • 18. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari es! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  • 19. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari es! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS s! co llege US COST STRUCTURE REVENUE STREAMS
  • 20. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari es! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! co llege US COST STRUCTURE REVENUE STREAMS
  • 21. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari es! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! affiliate co llege US websites?! COST STRUCTURE REVENUE STREAMS
  • 22. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! affiliate co llege US websites?! COST STRUCTURE REVENUE STREAMS
  • 23. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! affiliate co llege US websites?! COST STRUCTURE REVENUE STREAMS h free searc ! (snippets)
  • 24. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! affiliate co llege US websites?! COST STRUCTURE REVENUE STREAMS h free searc ad revenues ! (snippets) (probably)!
  • 25. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! affiliate co llege US websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  • 26. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books KEY DISTRIBUTION in general! RESOURCES CHANNELS Google search! s! affiliate co llege web infra! US websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  • 27. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! RESOURCES CHANNELS d Google index search! s! affiliate co llege web infra! US websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  • 28. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google index engine! search! s! affiliate co llege web infra! US websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  • 29. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google index engine! search! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  • 30. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES IT RELATIONSHIPS SEGMENTS management! US pu blic librari tized es! automa profils! search & io.! access m ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google index engine! search! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  • 31. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES IT RELATIONSHIPS SEGMENTS management! US pu blic librari tized es! scanning automa profils! books! search & io.! access m ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google index engine! search! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  • 32. PARTNER opyri ght c t! KEY enACTIVITIES OFFER CUSTOMER CUSTOMER NETWORK agem IT RELATIONSHIPS SEGMENTS man management! US pu blic librari tized es! scanning automa profils! books! search & io.! access m ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google index engine! search! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  • 33. PARTNER opyri ght c t! KEY enACTIVITIES OFFER CUSTOMER CUSTOMER NETWORK agem IT RELATIONSHIPS SEGMENTS man management! US pu blic librari ion tized es! ociat an Ass eric scanning automa m profils! of A shers! i books! search & Publ access m io.! ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google index engine! search! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  • 34. PARTNER opyri ght c t! KEY enACTIVITIES OFFER CUSTOMER CUSTOMER NETWORK agem IT RELATIONSHIPS SEGMENTS man management! US pu blic librari ion tized es! ociat an Ass eric scanning automa m profils! of A shers! i books! search & Publ access m io.! ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google ights index Book R engine! search! clearing house! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! vi (snippets) ! (probably)! o nline
  • 35. PARTNER opyri ght c t! KEY enACTIVITIES OFFER CUSTOMER CUSTOMER NETWORK agem IT RELATIONSHIPS SEGMENTS man management! US pu blic librari ion tized es! ociat an Ass eric scanning automa m profils! of A shers! i books! search & Publ access m io.! ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google ights index Book R engine! search! clearing house! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! IT infra! vi (snippets) ! (probably)! o nline
  • 36. PARTNER opyri ght c t! KEY enACTIVITIES OFFER CUSTOMER CUSTOMER NETWORK agem IT RELATIONSHIPS SEGMENTS man management! US pu blic librari ion tized es! ociat an Ass eric scanning automa m profils! of A shers! i books! search & Publ access m io.! ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google ights index Book R engine! search! clearing house! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS er free searc h ad revenues pay p ew! IT infra! IT staff! vi (snippets) ! (probably)! o nline
  • 37. PARTNER opyri ght c t! KEY enACTIVITIES OFFER CUSTOMER CUSTOMER NETWORK agem IT RELATIONSHIPS SEGMENTS man management! US pu blic librari ion tized es! ociat an Ass eric scanning automa m profils! of A shers! i books! search & Publ access m io.! ! Web public of books book & KEY DISTRIBUTION in general! se ataba ! search RESOURCES CHANNELS d Google ights index Book R engine! search! clearing house! s! advertisin affiliate co llege web infra! g US engine! websites?! COST STRUCTURE REVENUE STREAMS ight er pay p ew! c opyr free searc h s -T I ad revenues vi ment es! infra! IT staff! ! nline pa y fe (snippets) (probably)! o 63 % of
  • 38. that’s BUSINESS MODEL INNOVATION d ac cess eced ente u npr nowl edge to k
  • 39. that’s BUSINESS MODEL INNOVATION rint f ou t-of-p revival o edge kn owl
  • 40. that’s BUSINESS MODEL INNOVATION ation tran sform ms ind ustry strea rev enue & new
  • 41. check out my blog for more: http://business-model-design.blogspot.com