How to be one of the 25 Most Socially Engaged Recruitment Businesses on LinkedIn, why it matters and what one of this year's top 25 has done.

1. ​ Benelux Staffing warmly welcomes you to Lute
LinkedIn Media Lunch
Socially Engaged Staffing Firms

2. Agenda

3. The Most Socially Engaged
Recruitment Agencies
Building the Foundations for
Success
Michel van Eijnatten and the
Maandag story
Agenda

4. The Most
Socially Engaged Recruitment
Agencies on LinkedIn
​Alex Charraudeau
​Media Solutions Manager
​LinkedIn

6. How to become
Socially Engaged
6

7. How to Become Socially Engage
Build the
Brand
• Focus on your Followers.
• What is your Talent Brand
Index.
Engage
• Content is key to success.
• What is your Content
Marketing Score?
Empower
your People
• Leverage your
employees’
networks
• What is your SSI?

8. How to Become Socially Engage
Build the
Brand
• Focus on your Followers.
• Own your market.
• What is your Talent Brand
Index?
Engage
• Content is key to success.
• What is your Content
Marketing Score?
Empower
your People
• Leverage your
employees’
networks
• What is your SSI?

9. How to Become Socially Engage
Build the
Brand
• Focus on your Followers.
• Own your market.
• What is your Talent Brand
Index?
Engage
• Content is key to success.
• Reach the right people.
• What is your Content
Marketing Score?
Empower
your People
• Leverage your
employees’
networks
• What is your SSI?

10. How to Become Socially Engage
Build the
Brand
• Focus on your Followers.
• Own your market.
• What is your Talent Brand
Index?
Engage
• Content is key to success.
• Reach the right people.
• What is your Content
Marketing Score?
Empower
your People
• Leverage your
employees’
networks.
• What is your SSI?

11. How to Become Socially Engage
Build the
Brand
• Focus on your Followers.
• Own your market.
• What is your Talent Brand
Index?
Engage
• Content is key to success.
• Reach the right people.
• What is your Content
Marketing Score?
Empower
your People
• Leverage your
employees’
networks.
• What is your SSI?

12. Three measures to being
Socially Engaged
12

13. Do you know Jessica Alba?
Viewing employee profiles
Connecting with your employees
Do you know
The Honest Company?
Researching company and career pages
Following your company
Viewing jobs and applying

14. Companies with a better Talent Brand Index find it easier to recruit
14
Talent Brand Index
12
18
35
38
50
61
70
0
25
50
75
100
Easier to recruitHarder to recruit

15. 15
Which is better?
Do you want to be in Time
Magazine?
Do you want to be in Trout
Fisherman Weekly?

16. You can own the conversation in your market to build brand credibility
16
Content Marketing Score

17. 17
“True leaders don’t
create followers.
They create more
leaders.”
Tom Peters

18. 72% of salespeople using social selling outperform their peers
18
Social Selling Index

19. In closing
19

20. How to Become Socially Engage
Build the
Brand
• Focus on your Followers.
• Own your market.
• What is your Talent Brand
Index.
Engage
• Content is key to success.
• Reach the right people.
• What is your Content
Marketing Score?
Empower
your People
• Leverage your
employees’
networks.
• What is your SSI?

21. ©2014 LinkedIn Corporation. All Rights Reserved.

22. How LinkedIn top performers
adapt to succeed
​Juan Marcos Pereira
​Media Solutions Consultant
​LinkedIn

23. Understand your audience:
What is their behaviour?

24. Candidates are researching you
The “buyer’s” process has changes
2 hrs
Talent Board research shows that
candidates will spend up to two hours
researching a company before they
make a decision to apply

25. Clients are researching you
The “buyer’s” process has changes
5.4 75of B2B buyers now use
social media to be more
informed on vendors
% 90of decision makers say
they never respond to
cold outreach
%
people are now involved
in the average B2B buying
decision

26. Offer news, insights and job opportunities
Because LinkedIn members expect you to
88 71%68%%
Members on
LinkedIn would
follow companies
they’re interested in
Members on
LinkedIn follow
companies for news
& insights
Members on
LinkedIn follow
companies for jobs
Only 20% is
acitive!

27. Adapt:
How does that look on
LinkedIn?

28. Great companies, are always evolving.
They’re never finished and never fully
developed. Each day presents an opportunity
to learn more, do more, grow more.
Permanent beta is a lifelong commitment to
continuous growth.
Reid Hoffman

29. Your brand &
Your followers
Nurture your followers &
target audiences
Build Engage Recruit
Build and Engage is more important than ever
​Because audiences expect/want it this way
Do what you do best

30. AppliedAwareNot
Aware
Familiar Interested
LinkedIn-impacted hires are those who have been hired AND updated their LinkedIn Profile
3-5 Months required to provide complete results
Screen Hired Updated
LinkedIn
Profile
Impacted HirePoints of LinkedIn Influence
Influencing on the Decision Path will pay off
​help them to form positive feelings and thoughts about you.

31. Awareness
Consideration
Conversion
The more they see you,
the more they know you
The more relevant your
content, the more
likely they are to
consider converting
The more personalized the
experience, the higher the
likelihood that people
converting are a good fit

Media: Frequent, Relevant and Personal
​3 key things that will help you to convert

32. Awareness
Consideration
Conversion

• Recruitment Ads
• Sponsored Updates
• Sponsored Jobs
• Premium Career Page
• Talent Direct
• Sponsored Updates
• Sponsored Jobs
• Talent Direct
• Sponsored Updates
• LCLP
Use the right solution, for every step of the
journey
​Each one is developed for a purpose

33. Return on investment from
Inbound Marketing is increasing
year on year.
Why?
1. Marketers are better
equipped and educated.
2. Audiences expect to be
marketed to in this way.
HubSpot – State of Inbound 2014
85Marketers who state they
are practicing inbound rose
from 60% last year to 85%
13xMarketers who have prioritized
blogging are 13x more likely to
enjoy a positive ROI
Inbound Recruitment Marketing Increases ROI
​Because audiences expect/want it this way
%

34. The top performers are
listening to their audiences,
adapting and investing in:
..and are seeing positive ROI
1. Focusing on building their brand &
LinkedIn follower base.
2. Sharing relevant, engaging content.
3. Empowering employees.

35. Great companies, are
always evolving. They’re
never finished and never
fully developed. Each day
presents an opportunity to
learn more, do more,
grow more. Permanent
beta is a lifelong
commitment to continuous
growth.
Reid Hoffman
This is not a campaign, It’s a commitment
​Just to mange expectations

36. Act:
Build a strategy and find the
solution that fits your needs

37. Media influencing and driving your audience
Generate leads - Recruit actively - Candidates apply actively
Converting the right audiences
Ads Sponsored Updates LandingPages Employee Profile Ads
JobsRecruiter SeatLead Capturing Page
Talent Direct
Let media work for you and impact your results

38. ©2014 LinkedIn Corporation. All Rights Reserved.

39. ​Michel van Eijnatten
​Marketing and Communication
Manager
​Maandag and Whoohoo
The Maandag Story

40. ©2014 LinkedIn Corporation. All Rights Reserved.

41. “The best recruiters act like
marketers”
Thank you from LinkedIn Benelux Staffing