This document outlines the modules for a Kickstart entrepreneurship training program organized by SAB Miller's Hero's Foundation. The 12 modules will cover topics related to developing entrepreneurial mindsets and skills like generating business ideas, developing marketing, financial, and management strategies, analyzing risks, e-business, networking and mentoring. It also discusses the need for entrepreneurship education in Nigeria given high unemployment rates. Entrepreneurship is presented as a way to develop important skills, empower youth, and drive economic growth. The training aims to equip participants with skills like problem solving, decision making, and developing self-efficacy to help them start sustainable businesses.

1. KICKSTART TRAINING MODULES
• 1. The Concept of Entrepreneurship
• 2 Innovation and Entrepreneurship Possibilities
• 3. Generating Business Ideas (Opportunities, Identification and
Selection)
• 4. Marketing Strategies
• 5. Financial Strategies
• 6. Organizational/Management Strategies
• 7. Risk Analysis/Why Businesses Fail
• 8. Online/Internet, E-Business
• 9. Networking Coaching and Mentoring
• 10. How to Write a Winning Business Plan
• 11. Time management
• 12. Insurance and regulatory institutions

3. After Graduation, What
Next?

4. ENTREPRENEURSHIP :
THE WAY FORWARD
BY
PROFESSOR ALEX IKE IKEME
PROVOST, SINAI COLLEGE OF EDUCATION AND ENTREPRENEURIAL
STUDIES GBOKO, BENUE STATE.
&
PROFESSOR NGOZI E. ANYIKWA
DIRECTOR, CHIKE OKOLI CENTRE FOR ENTREPRENEURIAL STUDIES NNAMDI
AZIKIWE UNIVERSITY AWKA

5. Amidst teeming unemployment and worsening
economic conditions, dependence on government organ
for economic wellbeing is becoming evidently
unrealistic. The absorptive capacity of government
agencies has been exceeded due to shrinking
commitment of government to channel resources to job
creation ventures. Robust development programmes are
often starved of fund, hence their impact on general
employment and youth engagement in particular fall
short of the critical threshold required for expansion and
even development.
Introduction

6. A country where the youth is incapacitated has neither
prosperity nor posterity. It is philosophically ruined; it is
psychologically devastated and it is economically anomalous.
This situation aptly describes Nigeria; where the youth is
grappling without hope because the chieftains of the
economy, despite our wealth of resources, intimidating
manpower cohort and viable population statistics ignored the
exploitation of nature’s benevolence on us. It seems a curse
that we are so blessed. But there is solace for us in the wise
Igbo adage: uwaezuoke! This is only a solace not a solution,
but in a real situation only solution matters in issues of
posterity. This ugly situation, is better illustrated than
imagined.
Introduction Cont’d

15. Confronted with this appalling condition, it has become proper to
look inward in order to re-strategize. God has bequeathed Nigeria
with posterity, which if we cherish, we must endear and guard
optimally. More than most other Nations of our time and race, we
are empowered not only to determine but also assure the destiny
of our progenies. Our land is bursting with economic vigour in
various Sectors with realization of poor financial returns. We
would have been better off if the Country realizes more than it is
getting. Rather than continuously pointing accusing fingers at the
leadership, we should assume the leadership of our own
communities and exemplify with the optimal harnessing of
economic potentials.
Introduction Cont’d

16. If we can innovatively transform the benefit of the conurbation
engulfing the various states and attendant economic
opportunities, and preserve same in sustainable youth
development programmes, we would have proven good
leadership in our own time. The deteriorating status of our youth
is enough challenge for all stakeholders to work together and
reverse the negative impact of government neglect and/or
misplacement of priorities. We have to build the capacity of our
youths for our tomorrow and the tomorrow of our dear traditions,
norms, values and community. This can be done smoothly if we
synergize; all of us.
Introduction Cont’d

17. The problem of youth capacity building can be broadly grouped
into seven main issues as follows:
•Lack of information and tools to access information
•Lack of access to training and education; our education
paradigm (deficient in entrepreneurial content) is not sufficient
to meet/ capacitate us on our aim of involving youth in
sustainable development
•Lack of information sharing mechanisms, infrastructures and
technologies
•Lack of sustainable youth livelihood/employment
•Existing Capacity Building programmes are not linked with
concrete implementation of programmes and projects.
•Lack of technology transfer to facilitate capacity building of
youth in sustainable development
Introduction Cont’d

18. •Lack of necessary operational and administrative skills on youth
organizing, sustainable development planning, implementation,
monitoring and evaluation.
These can be appropriately tackled by two well established
principles of an effective capacity building for youth namely:
•It should be done alongside concrete community-level
implementation of doable sustainable development work.
•It should redefine formal education and perhaps informal
education capable of promoting sustainable development
principles. The acquisition of desirable attributes needed for
sustainable enterprises are of utmost importance. This will
definitely boost our industries in areas of automobile repairs and
body work, weaving of cloths, farming, furniture making to
mention only a few….
Introduction Cont’d

19. WHAT IS REQUIRED?
•ENTREPRENEURSHIP

20. WHY ENTREPRENEURSHIP
This is because, Entrepreneurship Education is seen as
a veritable tool for enhancing economic growth and
national development
During the immigration recruitment under Jonathans
Administration, 4000 spaces were advertised, but
800,000 applicants applied
The recent police recruitment, 10,000 spaces
advertised but 1,000,000 applicants applied
The current recruitment of 500,000 teachers 400,000
applied within 36 hours of opening the website.

21. The Need to Embrace Entrepreneurship
• The world harbors about 10 billion people, yet,
the wealth of the 60 richest people on earth is
greater than the combined wealth of half of the
worlds population
• Unsurprisingly, these 60 wealthiest individuals
are Entrepreneurs
• Dangote is currently the richest black man
valued at $30 billion
• Considering the following statistics, it is quite
apparent that we need to embrace
entrepreneurship.

22. WHO IS AN ENTREPRENEUR
• An Entrepreneur is one who has the ability to
turn ideas into action.
• An Entrepreneur identifies needs and
generates ideas on how to proactively satisfy
these needs at a profit…….
• Entrepreneurship is all about engaging one in
such a way that there will be a total
revolution of what the person is thinking or
doing

23. Characteristics of an Entrepreneur
• Boldness
• Persistence
• Confidence
• Foresight
• Sacrifice
• Integrity
• Risk-taker

24. Entrepreneurial Skills
• Entrepreneurship will equip you with
Entrepreneurial/Employability skills. Most
graduates lack the requisite skills for 21st
Century
labour market. You will be equipped with:
 Communication skills to instill confidence in you
 Problem solving skills: To always proffer solutions
in your place of work or any place you may find
yourself
 Decision making skills

25. Entrepreneurial Skills Cont’d
Marketing and saleable skill
Managerial skill
Self-efficacy skill: knowing oneself, limits,
interests, getting to be useful to oneself and
others
Self confidence, independence, optimism,
leadership skills, commitment, flexibility,
initiative, achievement of intention, motivation,
ICT compliant, business idea, risk taking,
reliable, integrity, ability to make business plan,
ability to assess self etc.

26. Bravo !
SAB MILLER HERO’S
FOUNDATION
 KICKSTART PROGRAMME

27. Intafact Beverages Ltd
• Intafact Beverages Limited Onitsha (Onitsha Brewery) a
SABMiller company was commissioned on August 30, 2012
and has since been brewing various value brands in the
alcoholic and non-alcoholic categories, including Hero Lager
Beer, aka, the people’s hero - the fastest selling alcoholic
brand in South East Nigeria and the most wanted brand in
North Central Nigeria.
• Intafact Beverages Limited has established the SABMiller
Hero’s Foundation, and is set to launch the KickStart
Programme in the South-Eastern region of Nigeria.
• SAB Miller's Kickstart programme is an Entrepreneurial
Corporate Social Investment (CSI) Strategy designed to help
tackle youth unemployment in Africa.

28. Intafact Beverages Ltd Cont’d
• There is no doubt that this intervention if
properly executed will change the economic
landscape of Nigeria for the better.
• We are happy and privileged to be part of
this project as consultants.
• As consultants, we affirm our commitment to
teach, coach and mentor the trainees.
• We will also advise the board appropriately
as the need arises.

29. Our Aim
• Our aim is to train participants, to ensure a change of
mindset, to achieve a positive change in behaviour.
• Develop participants, to discover their values and
talents, acquiring correct skills that will position them
to manage innovations and bring about positive
changes to their societies.
• Equip participants with word class managerial
capacity through core values and best practices,
wherever they find themselves; in the banking sector,
as classroom teachers, as managers in organizations,
as principals in schools, or as Entrepreneurial
business men etc.

30. Our Aim Cont’d
• To produce Strategists
• A Strategist is :
 An Opportunist
 Risk Taker
 Problem Solver
 An Innovator
 Persistent
 Change-oriented, etc
Strategists do not follow the crowd……

31. THE WAY FORWARD
• Entrepreneurship is a critical factor of production that
harnesses knowledge including technical progress for
use in production.
• Entrepreneurship education is learning directed
towards developing in people those skills,
competencies, understanding and attributes which
equip them to be innovative and to identify, create,
initiate and successfully start and manage personal or
community business, seeking for opportunities to
change society for the better while working for
themselves or organization.

32. SKILLS TO LEARN
1. Social skills
• Entrepreneurship and creativity can only arise
when and individual utilizes his mental
resources.
• To teach them to learn to cooperate and
develop friendship in small groups.
• Praise and celebrate other people’s progress.
• Resolve conflicts without aggression.
• Listen to others and listen to themselves.

33. Skills to Learn Cont’d
2. SELF ESTEEM
• Confidence
• Sincerity
• Honesty
• Collaboration
3. LIFE SKILLS
• Confidence
• Organization
• Initiative
• Self control
• Persistence
• Time and financial management
4. CREATIVITY SKILL
• Problem-solving.
• Developing unique ideas.
• Thinking diligently and seeking
different. solutions/interpretation
• Process information.
• Process of inventing something
new.
• Turning challenges of life into
fruitful and beneficial outcome
• Risk taking, higher order thinking.
• Flexible scheduling of learning
activities.
• Coping with challenges.

34. Skills to Learn Cont’d
5. VOCATIONAL SKILLS
I want to suggest areas that
prospective entrepreneurs
should focus attention on:
these are only suggestions
which could be improved
upon.
• Services
• Agricultural production
• Bakery, food and catering
• Fashion and designing
• Cosmetology
• Computer operations,
repairs/maintenance and
networking
• Printing and publishing
• Creative arts and design
• Media and communication
• Interior and exterior
decoration
• Aluminum (window and
door fabrication)
• Agro allied ventures
• NGO’s
• …..and many more

35. The Benefits of Entrepreneurship
GENERAL BENEFITS OF
ENTREPRENEURSHIP EDUCATION
• These include:
• Understanding the essential steps in business start-up.
• Enhance awareness of career and entrepreneurial option.
• Use strategies for idea generation and assessment of
feasibility of ideas.
• Understanding basic financial concepts.
• Increased awareness of social responsibility and
entrepreneurs' contributions to society. Greater likelihood
of graduating to next education level.

36. Continuation of Benefits
For students, the following positive outcomes are possible:
• Increased sense of "locus of control."
• Greater awareness of personal talents and skills.
• Improve school attendance.
• Higher academic achievements.
• Application of enhanced creativity skills in business
situations.
• Enhanced business opportunity recognition skills.
• Ability to handle business situations ethically.
• Use problem-solving skills effectively.

37. Continuation of Benefits
For adults, Entrepreneurship Education has the following
benefits:
• Enhanced personal and career goals and attitudes.
• Improved self-management skills because of focus on
personal responsibility.
• Enhanced ability to pursue additional training or access to
other resources and services.
• Improved problem-identification and solving skills for
business operations issue.
• Enhanced self-worth through understanding of personal
capabilities.
• Enhanced reliance on team work as focus to solve realistic

38. SPECIFIC BENEFITS OF
ENTREPRENEURSHIP EDUCATION
• Ability to pursue entrepreneurship as a means of earning a
living.
• Improved business start-up planning and management.
• Ability to follow a business plan to achieve business goals.
• Demonstrate business management/operation skills to
maintain business longevity.
• Demonstrate effective financial management and
application of basic accounting principles.
• Rethinking of business closings as an exit strategy versus
failure.
• The entrepreneurial process "bridges" learning and earning
in a very unique way, changing societies for the better.

40. CONCLUSION
• This is the time we must all come together to outlaw
poverty, create wealth and employment. We must have
special places in our hearts for the empowerment of our
youths, the leaders of tomorrow. We must become agents
of change. We must like social entrepreneurs approach our
social problems with entrepreneurial spirit and business
acumen. Rather than leaving societal needs to government,
social entrepreneurs find what is not working and solve the
problem by changing the system, spreading the solution
and persuading the entire society to take new leaps; we
must not only strive to create business, but also strive to
create positive change.

42. Mile Stones

48. Thank You for
LisTening