entrepreneurs need someone like mentor or couch who helps them to keep moving entrepreneurs don’t like aggressive pitch, especially geeks, because they frustrated after pitches entrepreneurs need friendly group where they could talk and get feedback in free, creative and relaxed manner almost 100% of geeks, scientists, teachers and professionals have big problems with sales and others social skills actually people need something like road map or plan which they can follow

1. producing technology
Alexey Krol
alexeykrol@gmail.com
https://www.linkedin.com/in/alexkrol
how you can launch startups
having only idea and zero resources
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2. goal of speech
• huge of people believe if they haven’t money or connections
with influential people they can not start projects
• I think this is harmful bias, and we have all the resources to
achieve anything
• I will show why this is true and
• how you can launch the startups having only idea and zero
resources
• I will show how it works
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3. a little about me
• My name is Alex Krol, actually i was born billions yeas ago in a distant galaxy
• 52 years ago i came to Earth with helping my mom and dad
• This happened in Soviet Union which had high-end science and technology
• so I am ex-scientist from Soviet Union and we was developing military technologies
• but when Soviet Union was broken at the early 90's i was forced to leave science
and become entrepreneur
• for last 30 years i launched more then 25 startups in information technology, media,
education and movie producing
• I had successful and failed projects, but anyway my career was likes this
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4. 4

5. and finally i want to know what’s wrong with me?
every time it’s very hard and painfully stand up after fail
i wanted to find common startup approach to avoid fail
and what i found
5

6. bad news first
6

7. anyway the starting project is
most difficult job for all people
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8. entrepreneurs career for first years likes
a broken game
first idea and
smallest self-employment
employ
level 2: self-employment or ownership
level 1: employment for corporation
employ
start-up 1
employ
start-up 2
employ
start-up 3
employ
start-up 4
?
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9. failures distribution over the years from maturity of startups
0
22.5
45
67.5
90
1-st year 2-st year 3-st year 5-st year 8-st year
9

10. we have good news too
• there are a huge books and gurus speaking about success
• usually they tell that it’s very simple, something like this: set a
goal, follow plan, have positive attitude and so on
• but they warn
• if you will try many times and don’t gave up
• if you will not die from frustration and hanger …
• probably, you will win
10

11. that’s what the modern startup approach is!
Actually i found a lot of tips by billions smart
guru, but i could not find clear road map
11

12. so if you can’t find something, create it
I decided to create common startup approach
and i self is my first customer
12

13. short history of producing framework
• i was developed first version 10 years ago - i found some reasons why i had some problems
• 9 years ago i started career as movie producer and studied how projects are launched in
movie industry
• additionally i strongly studied startups in religions, psychotherapy, motivation speaking,
education and on self-help market
• 7 years ago i used my technology and produced documentary movie series and attract more
then 2 million $… May be someone thinks this is a small money. Absolutely!
• but it was in Russia, not in Silicon Valley - so it was really cool
• 6 years ago i gave my first seminar about producing. it was free seminar and more then 300
attendees were there.
• since that time i gave more then 250 seminars and gave a huge consulting and mentoring
sessions
13

14. i am focused only on earliest stage, when
you develop idea before launch the startup
i like it, because this is most creative stage
14

15. bad news again
• people fail because they just give up their projects
• more people never can launch projects
• people believe that main reasons of fail is lack of skills or knowledge
• but actually people have fear and haven’t confidence
• they believe if they haven’t money, connections, competence they can
not step forward
• most of people prefers to wait passively instead to do pro-actively
• and absolutely all entrepreneurs feel loneliness
15

16. what entrepreneurs need
• entrepreneurs need someone like mentor or couch who helps them to
keep moving
• entrepreneurs don’t like aggressive pitch, especially geeks, because
they frustrated after pitches
• entrepreneurs need friendly group where they could talk and get
feedback in free, creative and relaxed manner
• almost 100% of geeks, scientists, teachers and professionals have big
problems with sales and others social skills
• actually people need something like road map or plan which they can
follow
16

17. i understood that
if i want to create reliable startup approach
i must help people instead to just teach them
students want degree,
but entrepreneurs want outcomes
17

18. at 2011 i launched virtual incubator on the base Israel incubation model
press link to see how it works
http://prezi.com/oj5lf1iybr0_/?utm_campaign=share&utm_medium=copy&rc=ex0share
press link to se presentation
http://www.slideshare.net/AlexKrol/virtual-incubator-and-rd-network
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19. my mission is involving as
more as possible people
everywhere in innovation and
entrepreneurship
19

20. one of the most important goals is developing
more appropriate startup launch approach
more like movie producing
20

21. i set some requirements for this framework
• you don’t need any resources on
early stage
• you can have only raw ideas or
no ideas
• you can have any background
• you can have any age, country,
industry
• it can be used both independent
and corporate startups
• if you follow framework, you can
get near from 100% of success
• framework must be easily to scale
and have self-improvement
options
• we have to use both on-line and
off-line delivery and framework
have to be free
21

22. current status
• now my focus is developing project-base course of producing framework
• for 2014 i was testing framework in individual mentoring sessions
• and this year i took a small group where i incubate projects on the base of
producing framework
• we develop profit and non-profit projects for business, not for investors
pitching
• i have projects from US, Israel, Ukraine, Belarus and Russia
• we have projects in education, neuro technology, content creation and
publishing, music, internet service and drones
• we communicate only via internet
22

23. so… let me tell you
how you can start having only idea and
zero resources
23

24. what 90% people has on early stage?
people usually have
• raw idea
• small experience
• a small courage
• a lot of doubts
• education and
qualification
people usually have not
• sometimes no ideas
• money and connections with right people
• team
• competence and skills
• success story and strong track records
• Stanford or some level university in background
• they don’t live in Silicon Valley or even in US or
developed country
• usually they haven’t money to take self in Silicon Valley
24

25. problems people have
• people believe they need money to start up
• people believe if they haven’t money they can not move
forward
• people don't know how they can attract funds
• the money attraction seems something mystical for most of
people
• i told with high professionals who could do fascinating things
• but if we told about funds attraction those smart people
become like naive idiots
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26. 26
that’s why i paid attention how get funds, because people worry
about this matter
I always was successful in funds attraction therefore i knew that if
people love what you do they give money
of course, they have some explanations why they give money, but
actually they did it if they just love what you do
no one knows future, but we know what we love and what we believe
so what we need it just to give people what they love
if we can give people what they want they will pay us its time, loyalty,
work and sometimes money

27. think
• how many people who has money? a few!
• can we get in touch with them? yes, but this is not
so easy, especially if you live anywhere, not in
Silicon Valley
• how many people who have not money, but they
have time, skills
• and all what they wants this is growth? a lot!
• where we can find them? everywhere!

28. • if so we don’t need to attract money, if we can
attract people
• its very important points, because it takes our
attention from money and put on what we actually
must keep in mind - people
• the most important question is what is really attracts
people?
28

29. key points of
producing approach
29

30. remove the money from the equation
• money disturbs people and causes them to think about
money, not about finding solutions
• we develop the any project without money as long as
possible
• we use volunteers and partners instead money
• we use more options, benefits, barter and partnership
instead bills payment
• this is not bootstrapping because bootstrapping when you
use own money, but we try remove money as possible
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30

31. what’s about investors?
investors are good idea, but when they come in right time
if you want to develop great idea you don’t need any investors
usually investors are extremely useful on scaling stage, but no before

32. producing approach for
planning and resources
management
2
32

33. classical project planning
basics are
• resource management
• setting your goals based on resources you
ALREADY have
33

34. producing planning
• usually there are no any resources on early stage
• so we are attracting resources more, then manage it
• resources and project development appear simultaneously
while we are on the way
• we are setting goals before, and then we attract the
resources, instead of setting the goals on the resources
base
• therefore we are limited only by our ability to attract people
• we can set any goals
34

35. producing is self
improving and learning
3
35

36. why producing works anyway?
• we develop our ability to engage people, so theoretically we have unlimited
resources
• involvement of people become the primary function instead of product
development
• if you can engage most talented developers, you get best product finally
• we are going beyond own mental limits and we help people go beyond their limits
• if we don’t pay people, usually they can not help us full time
• so if we want to get more we have to think and do by another way
• we have to be more innovative
• whatever you do, this approach shows the most outstanding results
• and all great companies followed this way

37. producing approach for
ideas development
4
37

38. classical startup approach
• we are looking for the needs and problems of
customers
• we are thinking about customers
• we are developing product for customers
• product is basic of monetization
• isn’t so in producing approach
38

39. producing approach
• naturally, we have same that classical startup approach has, but
also
• we have a second type of customers and create a second product
• second customers are volunteers and partners
• idea is our second product for volunteers and partners
• idea is monetization on early stage, because you haven’t any
products on this stage and, therefore you can not sale products
• but you can sale the idea at any moment
• actually if you have good idea, you can attract people immediately
as idea comes in your mind
39

40. special focus
• classic formula says - find a need and satisfy it, but
• there are two things which are more valuable than
simply needs
• often people are ready to pay 10 times more for
getting it
• often people are ready to spend their time for helping,
for getting it
• usually engineers and scientists have problems with
this, but entrepreneurs take it easily
5
40

41. what is it?
• first of all this is feelings, experiences, strong
emotions
• but there is something more strong and valuable for
creative and ambitious people then just experiences
• it is the hope and the promise of new opportunities,
belief in a dream come true, and the getting of
wealth
• all is associated with success, fame, power, the
ability to change the world

42. people pay much more for the
success and feeling than for
problems solving
engineers don’t understand it, but entrepreneurs do
it means when geek talks about cool user experience,
i would like to take him in Las Vegas so he could be actually to feel what
cool user experience is
Steve Jobs understood it, nerds not

43. some real case
• a few months ago I invited group of entrepreneurs from Russia
• when those groups come to the Silicon Valley, usually they go to
Google, Facebook campus or offices of large companies
• i doubt, if you came in offices of large companies your creativity will
improve
• so i didn’t take my friends in Google campus, and even Facebook
• instead we was in Las Vegas, in Death Valley, i shown them giants
redwoods and ocean, we was in Disneyland and Universal Studio, we
was driving along the highway 1
• It seem they loved Hearst Castle more than Facebook office
• I think big company could be sent employees in Las Vegas more often

44. How producing works (1)
• first of all you have to understand there are no any
corporations or organizations
• there are only people and their communities
• you will deal always only with people, not corporations
• all people have reasons, something that makes sense
for their life
• If a person has a choice, he always would work
towards for getting his values.
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44

45. • When a person believes that this choice is able to bring him to his
values, he takes a risk, he spends the time, he supports your
project
• When a person believes you, it is easy to get everything you ask
• The meaning of life is not a set of words - it is the hope of getting
something extremely important for the soul
• If you want the person helped you, give him so cool meaning of
life that he changed all his priorities anyway
• when meaning of life comes, there is nobody who will not change
their behavior and priorities
• anyone does everything possible for achieving the meaning of life
How producing works (2)
45

46. why 99% fail at the
process of project start
46

47. The truth is that best ideas do not exist
• the ideas became brilliant when we develop it
• as they say in Hollywood - scripts doesn’t write, but rewrites
• when the idea just came to mind, it is raw and we feel a lack of confidence
• when we feel a lack of confidence, we are looking for someone for getting
support
• what is why we go to the investors too early
• bad idea got only smile and skepticism that frustrates us even more, and we
give up idea, instead to develop
• people afraid of failure
• many people are willing to criticize your idea, but it's hard to find someone who
is willing to support you, but not your idea
• i do that
7
47

48. how you can launch startups having
only idea and zero resources
• To launch the project, you need resources
• To attract resources - you need people
• To attract people - you need idea
• What is needed to develop the idea?
time, desire and approach
48

49. producing approach
1. Product and customer development - who is your customer? What they want, need,
dream? How do you can change their life? what we sale and so on?
2. Partner development - who is your partners and volunteers ? What they want, dream?
How do you can change their life? What we can offer them? What we need from their?
3. Business development - How we deliver value to our customers and partners?
4. Scale model development - How will grow?
5. Financial forecast - What is about sustainability? What is our measurable goals?
6. Preliminary planning - what’s our primary goals and who we need to achieve it?
7. Team and partners attraction - it’s all about important people engagement
8. Main planning - what we have to do, what resources we need
9. Anyway, launch the project
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49

50. thank you attention
Alexey Krol
alexeykrol@gmail.com
www.alexeykrol.com
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