Be more social media savvy
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The document discusses how offices have changed over time from typewriters to email and smartphones. It notes how attached people are to their phones, checking them over 110 times per day, and how 20% of road accidents in the UK are related to mobile phone use. The document advocates talking about issues in your own words to shift mindsets rather than just blasting out messages, and asks questions to spark discussion and learning.
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Be more social media savvy
- 1. Offices were once crammed full of people writing by hand and making telephone calls. Things were quite slow, maybe more considered…
- 2. Typewriters became commonplace and enabled a level of formality and efficiency as we drove toward our need for speed.
- 3. And can you imagine the revelation when facsimile (fax) was introduced!
- 4. And when email was first introduced in to the workplace… Well. There would be a solitary special ‘email computer’ where a designated person would log on periodically during the day, print out the emails and hand them out. Imagine that!
- 5. Pope’s inauguration 2005 vs. 2013.
- 6. The average person reportedly unlocks their phone over 110 times a day…
- 7. So attached to these devices that in the UK approximately 20% of road traffic accidents are mobile phone related…
- 8. We live in a world of socially awkward dilemmas. …
- 9. And separation loss can be hashtag #traumatic…
- 10. Apparently, $178 billion in employee productivity is lost in the U.S. annually due to internet misuse…
- 11. 71% of marketers believe more has changed in the last 3 years compared to the last 50 years. But have they..?
- 12. With an average 5 second attention span, we flick through an incredible amount of information overwhelmed by choice, not looking beneath the surface.
- 13. Afterall, Ain’t Nobody Got Time for Dat
- 14. Keeping it real is important…
- 15. And so is keeping it relevant.
- 16. Facts and figures alone don’t win over hearts and minds.
- 17. Its not about blasting out messages in to the ether hoping people will respond anymore….
- 18. Its about talking about the issues, in your own words, showing your passion and belief and helping to shift mindsets.
- 19. And knowing you can contribute in multiple ways. Sharing content, ghost writing, showing thought leadership…
- 20. Follow this simple formula…
- 21. And remind people you exist and what you stand for.
- 22. And ask why! We have a lot to learn from children. Why do you come to work? Why are we doing what we’re doing?
- 23. Ignorance is not bliss.
- 24. Don’t rely on being spoon fed information from the brand you work for. It won’t come across as genuine - people will see through it.
- 25. Keep up to date, redefine strategies, try new things, don’t stay behind. Click the text above for a cool short film about the importance of social media…
- 26. Be more social… uk.linkedin.com/in/alexanderwebb @xanderjwebb
Editor's Notes
- Offices were once crammed full of people writing by hand and making telephone calls. Things were quite slow, maybe more considered, and maybe not as slow as you might think. In the early 1900’s in Britain, you could send and receive postcards within a few hours. You could arrange a lunch meeting at breakfast!
- Typewriters became commonplace and enabled a level of formality and efficiency as we drove toward our need for speed.
- And can you imagine the revelation when facsimile (fax) was introduced! In fact, we still use them from time to time although I’m not sure many of us know how to.
- And when email was first introduced in to the workplace… Well. There would be a solitary special ‘email computer’ where a designated person would log on periodically during the day, print out the emails and hand them out. Imagine that!
- And then came the smartphone! Pope’s inauguration 2005 vs. 2013. A familiar sit, it would seem everywhere you go these days! We’re so obsessed with out smartphones in fact that the average person reportedly unlocks their phone over 110 times a day. I’m sure its more…
- So attached to these devices that in the UK approximately 20% of road traffic accidents are mobile phone related…
- In some places, they’ve even installed padding to combat the problem…
- We live in a world of socially awkward dilemmas. Well especially if you’re British.
- And separation loss can be hashtag #traumatic… But what can we blame for this?
- Cats. Love them or hate them they’re one of the most viewed things online. Apparently, $178 billion in employee productivity is lost in the U.S. annually due to internet misuse…
- But how new are all these problems we face? 71% of marketers believe more has changed in the last 3 years compared to the last 50 years. However, this book entitled Handbooks for Home Improvement: How to Talk. How to Write. How to Do Business written in 1857 highlight some interesting challenges we still face today. Such as clarity of message, respect for privacy and forming a good response. https://www.linkedin.com/pulse/article/20141109211527-9245190-linkedin-advice-for-men-in-business-written-in-1857?trk=prof-post
- However, today we live in swipe and click mode. With an average 5 second attention span, we flick through an incredible amount of information overwhelmed by choice, not looking beneath the surface. Often the headline of an article is the content itself.
- Afterall, Ain’t Nobody Got Time for Dat http://youtu.be/bFEoMO0pc7k
- Keeping it real is important…
- And keeping it relevant. This Facebook post from Durex read: “Literacy and sexual health go hand in hand, just like Durex and relationships don’t you think? #InternationalLiteracyDay Only speak on a topic you have authority on. https://www.facebook.com/corporatebollocks
- Facts and figures alone don’t win over hearts and minds. But hidden within the data we can find those incredible stories that show the impact of what we do helping us cut through the noise and reach our audience.
- Its not about blasting out messages in to the ether hoping people will respond anymore….
- Its about talking about the issues, in your own words, showing your passion and belief and helping to shift mindsets.
- And knowing you can contribute in multiple ways. Sharing content, ghost writing, showing thought leadership… And when you say you don’t have the time, remember the cats…
- Follow this simple formula
- And remind people you exist and what you stand for
- And ask why! We have a lot to learn from children. Why do you come to work? Why are we doing what we’re doing? Cf. ‘The Golden Circle’ by Simon Sinek – a worthwhile TED talk to listen to. https://www.youtube.com/watch?v=l5Tw0PGcyN0
- Ignorance is not bliss
- Don’t rely on being spoon fed information from the brand you work for. It won’t come across as genuine and people will see through it. Get out there, talk to people, keep it real, use your mobile phone. Showcase your brilliance: Its not just what you know, its who you know! Tweet, write blog articles, update your LinkedIn. Remind people you exist and what you’re passionate about. And be yourself!
- Keep up to date, redefine strategies, try new things, don’t stay behind. https://www.youtube.com/watch?v=0eUeL3n7fDs