![PROFESSION
Potential Job Titles:
• Agent
• Devolopment Agency Owner
• Artist Manager
Brand Archetype - As the "Creator"
brand archetype, I embrace my
struggles as a source of inspiration
and empathy, setting me apart. My
drive to prove others wrong fuels my
determination to succeed, making
me stand out in the entertainment
industry.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here](https://image.slidesharecdn.com/week1brandexplore-230828023125-b2788c22/75/week-1-brand-exploration-3-2048.jpg?cb=1693190242)
![[CATEGORY of PEOPLE]
TARGET AUDIENCE
Taylor Bennett
Outreach Plan:
• I will include my experience in the music industry in my
profile.
• I will reach out through LinkedIn
• I will follow up through Linked in platform after 2 weeks.
PROFILE
PICTURE
Music Manager for Chance
the Rapper
Stacy Moreland
Outreach Plan:
• I will write up a list of questions about what goes into
curation for a major label.
• I will reach out to the email provided.
• I eill follow up about jib requiremengs and experience
after about 2 weeks.
PROFILE
PICTURE
Music Curation Manger at
EMPIRE
FIRST LAST NAME
Outreach Plan:
• I will create a file kncluding photos of events I have
helped to create and ask for feedback.
• They seem quite active on social media so I think that is
best.
• I will reach out via DM after a week.
PROFILE
PICTURE Creative Manager at Mocean](https://image.slidesharecdn.com/week1brandexplore-230828023125-b2788c22/75/week-1-brand-exploration-4-2048.jpg?cb=1693190242)
![I help creatives do the impossible by holding
them to a high standard.
[WHO?] [WHAT?] [HOW?]
PROMISE](https://image.slidesharecdn.com/week1brandexplore-230828023125-b2788c22/75/week-1-brand-exploration-7-2048.jpg?cb=1693190242)
![BRAND POSITION
For [potential performers] who [need a voice of
support], I Provide professional insight with an
understanding of maintaining one’s musical
integrity] because [ALTHOUGH SO,E
EXECUTIVES MAY OVERLOOK THE
IMPORTANCE OF INDIVIDUALITY, I CHERISH
AND VALUE IT. I WILL FIGHT FOR YOU.]
“CREATIVE”](https://image.slidesharecdn.com/week1brandexplore-230828023125-b2788c22/75/week-1-brand-exploration-11-2048.jpg?cb=1693190242)
![YOUR NAME
You know [artist miscommunication ]? Well, what I do is [connect artists with
executives who listen and understand ]. In fact, [I have more success stories
and have kept more clients longer than anyone in my industry].
Picture of You
Goes Here](https://image.slidesharecdn.com/week1brandexplore-230828023125-b2788c22/75/week-1-brand-exploration-14-2048.jpg?cb=1693190242)
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Week 1 brand exploration
- 1. PERSONAL BRAND EXPLORATION Alexa Sampson Project & Portfolio I: Week 1 August 6th, 2023
- 2. I am shaped by my experiences, and my struggles with bullying have been transformative. Enduring such challenges has cultivated empathy, allowing me to connect with others' emotions on a deeper level. It has also fueled my determination to prove others wrong, pushing me to achieve greatness. My aspirations to become a top manager in the entertainment industry stem from my passion for the arts, where I find boundless inspiration and the drive to create meaningful connections through creative expression. Together, these experiences and goals define the essence of who I am today.. IDENTITY Picture of You Goes Here
- 3. PROFESSION Potential Job Titles: • Agent • Devolopment Agency Owner • Artist Manager Brand Archetype - As the "Creator" brand archetype, I embrace my struggles as a source of inspiration and empathy, setting me apart. My drive to prove others wrong fuels my determination to succeed, making me stand out in the entertainment industry. [BROAD OCCUPATION] for [INDUSTRY/ MARKET] Picture Relevant to Your Industry Goes Here
- 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Taylor Bennett Outreach Plan: • I will include my experience in the music industry in my profile. • I will reach out through LinkedIn • I will follow up through Linked in platform after 2 weeks. PROFILE PICTURE Music Manager for Chance the Rapper Stacy Moreland Outreach Plan: • I will write up a list of questions about what goes into curation for a major label. • I will reach out to the email provided. • I eill follow up about jib requiremengs and experience after about 2 weeks. PROFILE PICTURE Music Curation Manger at EMPIRE FIRST LAST NAME Outreach Plan: • I will create a file kncluding photos of events I have helped to create and ask for feedback. • They seem quite active on social media so I think that is best. • I will reach out via DM after a week. PROFILE PICTURE Creative Manager at Mocean
- 5. GOALS Short-term goal(2024): Within the first year after college graduation, my aim is to secure an entry- level position at a reputable talent agency in the entertainment industry. I want to gain valuable experience, build connections, and learn the ins and outs of the industry. Mid-term goal(2027): By the end of the third year, I aspire to have become a successful talent agent, representing a diverse roster of talented artists and performers. I want to have a solid reputation for fostering artist development and negotiating favorable deals for my clients. Long-term goal(2030): Within the next five to ten years, my ultimate goal is to establish my own artist development agency. I envision a dynamic and creative environment where I can nurture emerging talents, provide them with personalized guidance, and help them achieve their full potential in the entertainment industry.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Networking SOFT HARD Novice / Adept / Expert Problem solving Novice / Adept / Expert Listening Novice / Adept / Expert Attention to detail Novice / Adept / Expert Understanding contract terms SOFT HARD Novice / Adept / Expert Good budgeting skills Novice / Adept / Expert High energy Novice / Adept / Expert Persuasive Novice / Adept / Expert
- 7. I help creatives do the impossible by holding them to a high standard. [WHO?] [WHAT?] [HOW?] PROMISE
- 8. CREDENTIALS Work Experience • Booking Manager at recording studio • Music writer/in-session coach working on keeping schedule and managing sessions Education: • Digital Marketing, B.S., Full Sail University (2024) Awards: • Award of excellence in schedule management Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Alexa Sampson Industry Experience: • Schedule Manager at recording studio Education: • Full Sail University Leadership Experience: • Scheduling Agent • Music Recording Session Leader Skills and Proficiencies: • Scheduling • Coordination • Listening Francesca Harding Overall Online Presence: • Connections n/a, banner image customized?yes, professionalism of headshot?professional, how detailed is the profile?not very detailed , published articles?n/a, active on other social media?yes, is their LinkedIn URL customized?yes • Grade: Poor, Average, or Superior?, 88out of 100 HEADSHOT HEADSHOT Industry Experience: • Music Coordinator Education: • UCB Leadership Experience: • Associate music supervisor • Music coordinator Skills and Proficiencies: • Music Production • Event coordination • Content curation Overall Online Presence: • How many connections?900, banner image customized?n/a, professionalism of headshot?very, how detailed is the profile?detailea, published articles?n/a, active on other social media?yes, is their LinkedIn URL customized?yes • Grade: Poor, Average, or Superior?, 95 out of 100
- 10. COMPETITION Tosha Marie Noteworthy Experience: • Recording engineer • Event coordinator Alexa Sampson HEADSHOT HEADSHOT Industry Experience: • Music Manager Education: • Marketing major at Fullsail grad 2022 Skills and Proficiencies: • Writing • Event coordination • Artists management Overall Online Presence: • How many connections?n/a banner image customized?no, professionalism of headshot?5/10 how detailed is the profile?not very detailed, published articles?1, active on other social media?yes, is their LinkedIn URL customized?no • Grade: Poor, Average, or Superior?, 78 out of 100 Industry Experience: • Schedule Manager at recording studio Education: • Full Sail University Leadership Experience: • Scheduling Agent • Music Recording Session Leader Skills and Proficiencies: • Scheduling • Coordination • Listening Overall Online Presence: • Connections n/a, banner image customized?yes, professionalism of headshot?professional, how detailed is the profile?not very detailed , published articles?n/a, active on other social media?yes, is their LinkedIn URL customized?yes • Grade: Poor, Average, or Superior?, 88out of 100
- 11. BRAND POSITION For [potential performers] who [need a voice of support], I Provide professional insight with an understanding of maintaining one’s musical integrity] because [ALTHOUGH SO,E EXECUTIVES MAY OVERLOOK THE IMPORTANCE OF INDIVIDUALITY, I CHERISH AND VALUE IT. I WILL FIGHT FOR YOU.] “CREATIVE”
- 12. NETWORKING & MARKETING Industry Events & Organizations ‣ The corner. Open mic ‣ 08/18/23 | Chicago • Cartel Ent. Open House ‣ 05/15/24 | CHI • Warner Bros Online interview ‣ TBD | tbd Digital Marketing • Primary Content: I will create relatable yet educational blog style content to target a young fresh audience • Primary Tools: I will use Instagram and TikTok with reel style content as well as longer videos • Website: I will include links to important events and give more information about myself and my goals. Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor • I need a mentor who's excelled in the entertainment industry as a talent agent or in artist development. Someone approachable, supportive, and willing to share their insights to help me reach my career goals. A mentor who values empathy, communication, and networking will be perfect to guide my growth in this industry.TBD Formal Education • Digital Marketing at Full sail University Technical Skills • Networking , 09/23 • Contract negotiations, 06/24 • Industry Knowledge, 10/23 Soft Skills • Empathy , completed 08/23 • Communication, 09/23 • Problem Solving 09/23
- 14. YOUR NAME You know [artist miscommunication ]? Well, what I do is [connect artists with executives who listen and understand ]. In fact, [I have more success stories and have kept more clients longer than anyone in my industry]. Picture of You Goes Here
- 15. REFERENCES Bennett, T. (2022, March 24). Taylor Bennett: Chicago hip- hop. Tay Bennett. https://taylorbennett.co/ LinkedIn (Ed.). (n.d.). Stacy Moreland | Linkedin. LinkedIn. https://www.linkedin.com/in/stacy-moreland-57166721 MyNextMove.org. (n.d.). Agents & Business Managers of artists, performers, & athletes at my next move. My Next Move. https://www.mynextmove.org/profile/summary/13-1011.00 Glassdoor. (n.d.). Salary: Music Executive in United States 2023 | glassdoor. Glassdoor. https://www.glassdoor.com/Salaries/music-executive-salary- SRCH_KO0,15.htm
Notas del editor
- Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.