G-Plan’s marketing funnel teardown

1. CLEAR CTA
Main activity they want visitors
doing

2. CLEAR & CONCISE
MESSAGING, VISUALS
For first time visitors

3. STRONG CREDIBILITY
MARKERS
...by the well regarded institutions

4. CONSISTENCY ON THE
CTA ACROSS THE SITE
Main activity they want visitors
doing

5. PROGRESS METER
Quiz progress meter helps to Increase
Completions, Decrease Abandonments

6. SHOWING THE “FUTURE YOU”
Regular pauses between questions to show
the “after state” of using G-Plans. Increases
Completions & Decrease Abandonments

7. BUILD EXCITEMENT WITH A
SNEAK PEEK
It helps with retention when users are trying to
complete the quiz

8. GREAT FOMO POP UP
A brilliant use of social proof

9. ENGAGEMENT CTA
To make users scroll down the page

10. EFFECTIVE PERSONALIZED
MESSAGING & SOCIAL
PROOF

11. MORE PERSONALIZED
MESSAGING & SOCIAL PROOF

12. “EXPLODING OFFER” WITH A
COUNTDOWN TIMER

13. UPSELL ON CHECKOUT
Maximize cart value from interest
visitors & customers.

14. DISCOUNTED PRICE TO
FIGHT LAST-MINUTE
OBJECTIONS

15. HAPPINESS SCORE
Retention and excitement building
tactic.