Alex's plan to sell Exo Cricket Bars in Austin - 2016

1. Exo Sales Plan
2016
Austin - Texas

2. Sales Agent
Account Manager
Strategic Partnerships
Hello!
I’m Alex Concepcion
I want to sell Exo Bars in Austin, Texas

3. Background
Sales Brokered $1M+ in real
estate transactions with Sea
Grove Realty
Account Management
Managed 50+ vacation rental
home owner clients with
Turnkey Vacation Rentals
Education BS Finance, BS
Economics, Penn State
University

4. In this presentation you will
see my plan to...
Sell Exo Bars in Austin Texas
Develop strategic relationships with online influencers
Design an effective workflow

5. Why Austin Texas?

6. Austin is Fit!
Austin is
consistently
ranked in the top
20 fittest cities in
the US.
Sources:
NPR
Forbes
American Fitness
Index

7. Austin is Weird! (the good kind of weird)
Austin prides
itself on being
quite unusual.
What better
place to
promote an
unusual food?

8. Acquire Targets
Crossfit Gyms
Independent Gyms
Grocery Chains
Fitness Events
Exo Austin Sales Process Outline

9. Click here to see all Austin Targets!

10. Subject: Crickets for Crossfitters
Hello <Crossfit Gym Owner>!
My name is Alex with Exo. We make tasty protein bars made out
of crickets.
Yes, crickets.
Exo bars are paleo friendly, 100% natural, and boast a complete
amino acid chain profile. We even partnered with one of the
world's top chef’s to ensure their tastiness. Our bars were
designed specifically with Crossfitters in mind.
If this sounds interesting I’d like to come by your box and provide
some free samples for you and your members. If you like our bars
we can discuss building a formal business relationship.
How does Tuesday, Feb XX at 5PM work for you?
Alex
Sample Outreach

11. Goal Leverage audience of influential online
outlets to promote Exo.
Guest Podcast Episodes
Podcast Sponsorships
Strategic Online Partnerships

12. Rich Roll
Strategic Online Partners - Podcasters
Onnit Ben Greenfield
Barbell Shrugged Abel James Robb Wolf

13. Option 1 - Become a Podcast guest
Pitch podcast host on why an
episode about eating crickets
would make for great content
their audience will love.

14. Subject: Are Crickets the New Super Protein?
Hello <Barbell Shrugged podcast host>!
I’ve been listening to your podcast for a while now and I’m a big
fan. I’ve definitely taken advice on how to train while traveling
from episode 154.
Anyways, I’m reaching out because I think I can help you make a
great episode your audience will love. Exo, the company I work
for makes protein bars out of crickets (yes, crickets). Exo bars
were founded when college buddies, Gabi Lewis and Sewitz
came upon using cricket protein when trying to make a protein
bar that wasn’t filled with garbage or taste like total ass. As it
turns out crickets are a pretty amazing highly sustainable protein
source.
If you think there’s a good episode to be made here I’d love to
work with you more to make it happen. In the meantime you can
read more about Exo’s story Here.
Sample Outreach

15. Option 2 - Become a podcast sponsor
I made a model detailing the
potential profit from a single
podcast sponsorship with the
following assumptions….

16. Podcast Sponsorship Profit Model Assumptions
# of Listeners Per Episode 5K-25K
Pre-Roll (15 Sec) CMP $18
Mid-Roll (60 Sec) CPM $25
Slots Purchased 1 Pre-Roll + 1 Mid-Roll
Conversion Rate 1%
# of Exo Boxes Sold Per
Consumer
1
Price of Exo Box $36
Listener Discount 10% for 1 Box

17. Podcast Sponsorship Assumptions

18. Conclusion
Sponsoring a single podcast episode
with 25K listeners can generate
nearly $7,500 in profit.

19. Workflow
How I will work remotely in Austin

20. Workflow
Communication
- Regular
communication
with the Exo
Team using
tools like Slack
& Gmail
Work Station
- I will use a co-
working space
as a base of
operations such
as WeWork

21. Partnership
Development
- Daily Podcast
Listening to find
and develop
new business
relationships
with influencers
Workflow
Account
Management
- Keep in regular
contact with
accounts using
tools like
Boomerang,
Zendesk &
Salesforce

22. Alex Concepción, Sales
Born and raised in Miami, Florida, Alex
studied Finance and Economics at Penn
State where he developed a reputation for
tricking people into eating strange foods
like chicken liver-anchovy paté and pork
belly. In his travels he has tasted the
wonders of Spanish paella, Berlin’s
currywurst, and Czech borscht. Alex has
worked as a real estate agent and
vacation rental specialist. Currently he
lives in Austin, Texas where he trains in
Crossfit, frolics around on Rainey Street,
and complains about the lack of good
Cuban food.
The most unusual thing he’s ever eaten:
Undercooked pig’s brain.

23. If you liked this presentation,
how about a 15-minute phone call
on Thursday January 14th at 1:00PM EST?
Thanks!
Let’s Chat!