4. Your first major assignment is going to be
to create a logo for the Cleveland Browns
Let’s jump over to Canvas and look at that
assignment, then we’ll talk it through a bit
more.
16. • *new* Logo
• New uniform design (home and away, at least–
feel free to do variants– you could even do holiday
specific, if you wanted, like X-mas, or Halloween,
or something)
• You can add two colors, but either orange or
brown must still be your base
Remember your criteria
17. When we’re all done, you’ll give me
• Black and white logo
• Color logo
• Image of helmet with logo
• Two (or more) uniform sheets with colors
• A 500 word writer’s memo
• A 250 word “pitch” letter to Browns ownership
41. Design time.
For your second design task, I want you to sort-of
replicate the Shepherd Fairey Obama Poster. I’m going to
open Photoshop and show you some tricks that should
enable you to do that.
44. No class Monday. Take your hour and
fifteen minutes of class and relax– honor
the Labor Day.
For Wednesday:
Read: Barthes, Benjamin, Kress, Wysocki
We’ll talk theory