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Visual Rhetoric 4
1)Icebreaker of power
2)The logo assignment
3)Logos– not logos, but more
than one logo
4)Some Design Fun
Icebreaker:
What’s your favorite logo?
Dr. Phill favors:
Your first major assignment is going to be
to create a logo for the Cleveland Browns
Let’s jump over to Canvas and look at that
assignment, then we’ll talk it through a bit
more.
Project: new Cleveland
Browns logo and
uniforms
Visual Rhetoric 4
Visual Rhetoric 4
Visual Rhetoric 4
Visual Rhetoric 4
Visual Rhetoric 4
Visual Rhetoric 4
Visual Rhetoric 4
Visual Rhetoric 4
Visual Rhetoric 4
Visual Rhetoric 4
• *new* Logo
• New uniform design (home and away, at least–
feel free to do variants– you could even do holiday
specific, if you wanted, like X-mas, or Halloween,
or something)
• You can add two colors, but either orange or
brown must still be your base
Remember your criteria
When we’re all done, you’ll give me
• Black and white logo
• Color logo
• Image of helmet with logo
• Two (or more) uniform sheets with colors
• A 500 word writer’s memo
• A 250 word “pitch” letter to Browns ownership
Visual Rhetoric 4
Visual Rhetoric 4
The reading.
10 logo rules
1) Answer who, what and why.
Visual Rhetoric 4
2) Identify, don’t explain.
Visual Rhetoric 4
3) Understand limitations.
Visual Rhetoric 4
4) Be Seductive.
Visual Rhetoric 4
5) Make mnemonic value
Visual Rhetoric 4
6) Pose a question.
Visual Rhetoric 4
7) Design for longevity.
7) Design for longevity.
8) Make the logo the
foundation of a system.
Visual Rhetoric 4
9) Design for a variety of
media.
Visual Rhetoric 4
10) Be strong.
Visual Rhetoric 4
Design time.
For your second design task, I want you to sort-of
replicate the Shepherd Fairey Obama Poster. I’m going to
open Photoshop and show you some tricks that should
enable you to do that.
Visual Rhetoric 4
Visual Rhetoric 4
No class Monday. Take your hour and
fifteen minutes of class and relax– honor
the Labor Day.
For Wednesday:
Read: Barthes, Benjamin, Kress, Wysocki
We’ll talk theory

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Visual Rhetoric 4