This document provides instructions and assignments for a design class. It includes:
1) An assignment (Design Task 3) for students to create text/color treatments of their own name in at least three variations.
2) A transition to a discussion of fonts and typography, including some video examples.
3) A homework assignment to read chapters about typography and choosing the right typeface to accompany a logo.
4) An in-class activity where students will help pick the right font(s) to accompany a "Dr. Phill" logo.
4. Design Task 3
For your third design task, I want you to do a series of
text/color treatments of your own name. This will
combine the two new things we covered this week.
Please do at least three variations, though you were
welcome to do more. And think about what each says
rhetorically!
5. Type: some video
Here are some videos to give us a little bit of a transition
into talking about fonts and typography.
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10. Some Font Fun
And here are some fun sites we can tinker
around with just a bit, to show you that type,
like life, can be fun times.
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16. How to get nifty fonts
You might notice that most computers– even
the ones here in the super-slick design-minded
labs– don’t have a huge selection of fonts.
This can put you at a disadvantage as a creator.
But not to worry. Fonts are out there.
Let me show you a few cool places to visit.
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21. Activity: Choosing the proper type
In one of your readings, you saw firsthand how to look at
a tree logo and, from it, determine the right typeface for
the accompanying text.
Your design task will be to do some text treatments with
your own names. But for this activity, I want you to try to
figure out the best text to use for a “Dr. Phill” logo using
the image on the next slide as a logo.
22. The day Dr. Phill went
meta
You all know me, at least a bit, by now. I’m a professor of
professional writing and rhetoric, here at Miami, I’m 37-yearsold, I study digital collaboration, social media and video games
as well as digital identity and cultural rhetorics.
I have an office, upstairs.
I have a phone number, email address, and a website address.
23. I need to make a new door
sign
So I’ve designed a logo to use on it. I want you
to help me pick the right font(s) for the text that
needs to go with it.
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25. Homework
For next Monday, Read for class: Golombisky & Hagen
chapter 8, “What Typeface Goes with That” and
“Typography 101” from How to Design Cool Stuff and
Chapter 8 in Lynch and Horton