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1 of 20
Today
1)   VOTE!
2)   Some pictures
3)   Some theorizing about logos and fonts
4)   Match up my logo
5)   Match up YOUR logo
6)   The visual rhetoric of romance (time pending)
7)   Homework
Step 1
I have emailed to all of you the two potential plans for the
remainder of the semester. One incorporates the video project
and the other does not.
Open the email now and read it over.

Let me know if you have questions, or if anyone has final
pitches. Then we vote.
Step 1.5


VOTE!
Step 2
In Niihka, I have added a folder within “resources” called “ACE
photos.” Please divide into your teams and take a few minutes
to look them over.

Sadly there is nothing groundbreaking there. But some of them
might be useful. We can also brainstorm what else we’d like to
have.
Step 3
You read an article for today that spoke to you specifically
about how to match type to a logo (remember the article with
the tree logo in it?).

Let’s look at some logos and the fonts used.
Step 3
I am in the process of designing new business cards, and I want
one side to be just my logo with the URL of my website.

What I want you to do is to use the criteria discussed in that
article to find me a font to use.
Step 4
Now do the same thing with your current ACE logo.

Go ahead. I’ll wait here.
Step 5
I want to talk a little with you about images of “romance,”
stemming from the discussion we had about Wysocki last class
and visuals in American culture (and because it’s Valentine’s
Day).

I don’t want to gather the samples, though– what I think of as
romantic might not match your sense of that. So in your teams,
pick a romantic image or two and email them to me, then we’ll
put them on the screen and talk about it.
Homework
Read for class: Williams non-designers design bookChapter 7,
Kimball & Hawkins Chapter 8 and read around on/tinker with
Colors on the Web.

Have some color palettes in mind for your ACE materials. Bring
them with you to class. And KEEP WORKING!

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Visual Rhetoric, Feb 14th 2013

  • 1.
  • 2. Today 1) VOTE! 2) Some pictures 3) Some theorizing about logos and fonts 4) Match up my logo 5) Match up YOUR logo 6) The visual rhetoric of romance (time pending) 7) Homework
  • 3. Step 1 I have emailed to all of you the two potential plans for the remainder of the semester. One incorporates the video project and the other does not. Open the email now and read it over. Let me know if you have questions, or if anyone has final pitches. Then we vote.
  • 5. Step 2 In Niihka, I have added a folder within “resources” called “ACE photos.” Please divide into your teams and take a few minutes to look them over. Sadly there is nothing groundbreaking there. But some of them might be useful. We can also brainstorm what else we’d like to have.
  • 6. Step 3 You read an article for today that spoke to you specifically about how to match type to a logo (remember the article with the tree logo in it?). Let’s look at some logos and the fonts used.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Step 3 I am in the process of designing new business cards, and I want one side to be just my logo with the URL of my website. What I want you to do is to use the criteria discussed in that article to find me a font to use.
  • 16.
  • 17.
  • 18. Step 4 Now do the same thing with your current ACE logo. Go ahead. I’ll wait here.
  • 19. Step 5 I want to talk a little with you about images of “romance,” stemming from the discussion we had about Wysocki last class and visuals in American culture (and because it’s Valentine’s Day). I don’t want to gather the samples, though– what I think of as romantic might not match your sense of that. So in your teams, pick a romantic image or two and email them to me, then we’ll put them on the screen and talk about it.
  • 20. Homework Read for class: Williams non-designers design bookChapter 7, Kimball & Hawkins Chapter 8 and read around on/tinker with Colors on the Web. Have some color palettes in mind for your ACE materials. Bring them with you to class. And KEEP WORKING!