Se ha denunciado esta presentación.
Se está descargando tu SlideShare. ×

Kunskapsbaren 2011 Stockholm - Mobila trender & strategier

Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio

Eche un vistazo a continuación

1 de 95 Anuncio

Más Contenido Relacionado

Presentaciones para usted (20)

Anuncio

Similares a Kunskapsbaren 2011 Stockholm - Mobila trender & strategier (20)

Más reciente (20)

Anuncio

Kunskapsbaren 2011 Stockholm - Mobila trender & strategier

  1. 1. Johan Sanneblad, Ph.D Business Developer HiQ Göteborg
  2. 2. Helping our clients grow their business by creating and launching novel mobile apps
  3. 3. T UC OD PR Case 1: Telia Navigator for iPhone Goal: “Create a good looking navigator”
  4. 4. E LU Case 2: A Swedish bank. VA Create an app for iOS & Android so their clients can get live data to their phones. D AD
  5. 5. NG TI Case 3: A Swedish Industrial Corporation KE Launching a revolutionary new product next year. Create an advanced 3D game for Android & iOS. AR M
  6. 6. AL RN Case 4: Another Swedish Industrial Corporation Rolling out iPhones worldwide, to everyone Need help to create an internal app strategy TE IN
  7. 7. Today’s App Business 1. Selling apps as products Today iOS is still the premium platform for commercial apps Simple business case 2. Apps as a part of a marketing campaign Need to support both Android & iOS Relatively simple business case - reserve marketing budget 3. Apps as added value to clients Need to support both Android & iOS Complex business case - how can this value be measured? 4. Internal apps for data and media access Usually need to only support one platform Complex business case - how can the cost be motivated? Ordering apps: “Please make it so people want it” “We have calculated at least 720 000 downloads for ROI”
  8. 8. Order apps from people that you feel has a good sense for High Quality
  9. 9. Mobile Trends
  10. 10. In your lifetime you will experience 2-3 technology shifts. From the mainframe transition ... ... to the PC transition ... .. to the Mobile transition In 10 years we can expect the world to be much more mobile.
  11. 11. When was the last time when you were lost?
  12. 12. When was the last time you posted a photo to a friend?
  13. 13. When was the last time you had nothing to do?
  14. 14. In the next decade: You will never forget anything. You are never lost. You can communicate with everyone. You are never lonely. You are never bored.
  15. 15. The lifestyle change will be enormous
  16. 16. And this is only the beginning
  17. 17. Best place to look for trends: Mobile World Congress in Barcelona Held annually in February every year
  18. 18. 49,000 visitors from 182 countries (2010)
  19. 19. 54% “C-Level Executives” (2010)
  20. 20. 2,800 CEOs (2010)
  21. 21. Exhibition Seminars Trends
  22. 22. Exhibition
  23. 23. Keywords of the year: Android, Tablets, 3D phones
  24. 24. Android
  25. 25. 350 000 daily activations (over 130 million devices per year) 150 000 apps
  26. 26. = Android will soon become the #1 Smartphone operating system Largest sales volume, largest user base
  27. 27. Tablets
  28. 28. Personal observation: More iPads than laptops... Only 2 Galaxy Tab devices
  29. 29. RIM PlayBook (QNX)
  30. 30. HP TouchPad (WebOS)
  31. 31. LG OptimusPAD
  32. 32. Samsung Galaxy Tab 10.1
  33. 33. HTC Flyer
  34. 34. Motorola Xoom
  35. 35. All tablets launched at the conference were faster than the Apple iPad
  36. 36. Then a month later Apple launches iPad 2
  37. 37. Xoom versus iPad 2 Anandtech, March 13
  38. 38. In terms of performance, the iPad 2 is still a year or two ahead
  39. 39. Why should I get an iPad?
  40. 40. It will not replace your computer. Working with information is still inefficient.
  41. 41. It can however be a better tool than a laptop
  42. 42. 1. The social aspect - no more “laptop walls”
  43. 43. 2. The battery aspect - no need for a power outlet
  44. 44. 3. The portable aspect - much lighter than a laptop
  45. 45. Myself, I can type almost as fast on my iPad 2 as I can on my laptop
  46. 46. 2011 will be the year of the tablet
  47. 47. Phones
  48. 48. LG
  49. 49. HTC
  50. 50. HTC Chacha & Salsa
  51. 51. Sony Ericsson
  52. 52. New Technologies
  53. 53. “Our best sensor technology is built in one of the (tsunami) affected factories.  Those go to Apple for their iPhones.” Sir Howard Stringer, Sony CEO
  54. 54. P2i
  55. 55. Seminars
  56. 56. Robert Conway, CEO GSMA
  57. 57. Near-Field Communication use in Japan: 60 percent of all mobile users use NFC regularly 1.4 million stores use NFC for mobile payments
  58. 58. WAC
  59. 59. WAC?
  60. 60. Randall Stephenson, CEO AT&T
  61. 61. Peter Suh, CEO WAC
  62. 62. WAC App Store in all new Samsung phones
  63. 63. Still many years behind current apps... Need HTML5, WebGL, audio streams, and more Missing partners: Apple, Google, Microsoft, etc
  64. 64. Masayoshi Son, CEO SoftBank
  65. 65. Summary Very broad use of mobile apps today Products, marketing, added value and internal use Order from people you trust. Think High Quality! Your business case depends on it! 2011 - The year of the tablets Can drive your TV, stereo, and replace your laptop In 2-3 years Tablet performance will be good enough to replace your PC Mobile Phone payments still years ahead Everyone seems to wait for Apple & Google to launch it Used broadly in Japan, mainly due to operator support This is only the beginning of the mobile transition The lifestyle change in 10 years will be enormous
  66. 66. Thank You! johan.sanneblad@hiq.se

×