Slides from my talk at App Promotion Summit on what effective growth hacks you can use for your app:
- Deep Linking And Viral Loops
- Advanced ASO Tactics
- Leveraging Online Search And Other Tactics
...
The video is here: https://www.youtube.com/watch?v=fMZukGHctUU
13. Growth: Spread The Love
• Acquisition is not (just) about buying users!
• Organic: Spend 0, Get Some
• Paid: Spend 1, Get 1
• Growth hacked: Spend 1, Get Many!
15. The Issue
A click on a link opens mobile site instead of
app that is installed ☹
16. Deep Linking: The Solution
• Retention: Links opens app directly to a
specific section or content (app re-openings)
• Acquisition: If app is not installed, link
leads to proper app store (app installs)
Deep Linking at App Promotion Summit
24. Why is that so important?
• SEO
• Ideally, the link that is shared by users
(rather than app store links)
• PRs and content marketing
• Video, offer, AB testing…
26. Coming Soon
• Collect leads / email addresses
• You’ll email them at launch
27. People Want What They Can’t Have
Scarce access and curiosity can make it viral
Invite people for earlier access
Invite only!
Elements of a viral launch page
28. But
• App stores pages that describe app
• Landing page that describe app
• Similar to having ONLY a description of your
website’s homepage online - Is that all?
44. • Create a mobile web landing page
that looks like the app store page
• A/B Test app name, icon, description,
screenshots, video preview, price…
Appstore Proxy
A
B
45. Appstore Proxy / Tools
A
B
• Create a mobile web landing page
that looks like the app store page
• A/B Test app name, icon, description,
screenshots, video preview, price…
53. Virality Is All About Word Of Mouth
• Hard to generate artificially
• Sharing on social networks = digital version of WoM
• Mutual benefit for sharer and viewer
• How psychology behind WoM works
57. Ease App Sharing
• Google ‘App Invites’ make recommending cool
iOS and Android apps more personal - link
• Don’t forget email and SMS!
• Facebook app invites - link
59. • Symmetric bonuses -
« Give 10£, Get 10£ »
• Streamline and optimize
the whole flow
• Choose the right moment
to push it
Referral Program
Slides - Optimize your referral flow
68. So, are these slides
useful to you?
Could be better…
Feedback
(just send me an email)
Share
(useful for others!)
Definitely!
69. You might also like:
http://fr.slideshare.net/AlexandreJubien/mobile-‐revolution-‐44980072
#MobileRevolution
http://fr.slideshare.net/AlexandreJubien/mobile-‐product-‐build-‐great-‐apps-‐producttank-‐paris-‐17