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Baked in Brasil

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Palestra Final para delegação Sebrae-SP/Facesp para a NRF2016 NYC.
Seattle 23/01/2016.

Publicado en: Venta al por menor
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Baked in Brasil

  1. 1. Baked In … Alexandre Robazza Paulo Marcelo Ribeiro
  2. 2. # Propósito # Planejamento # Produção # Persuasão
  3. 3. # Propósito # Planejamento # Produção # Persuasão
  4. 4. # Planejamento AÇÃO PLANO PLANEJAMENTO VISÃO MISSÃO VALORES CENÁRIOS ESTRATÉGIAS ANÁLISE METAS OBJETIVOS
  5. 5. Inflação 10,67% IPCA 12 meses
  6. 6. Dólar 4,12 Abertura 05/11/15
  7. 7. PIB -3,6% Projeção 2015 – Banco Central
  8. 8. JUROS 14,25% BCB – 23/10/15
  9. 9. -8,95% SCPC (vendas a prazo) Em relação à 2014. Vendas no Dia dos Pais
  10. 10. -1,6% SCPC Vendas Varejo 1° Semestre 2015
  11. 11. 3,6% IBGE/Brasil Receita Nominal de Vendas no Varejo Últimos 12 meses (Até Nov/2015)
  12. 12. IBGE/Nov-15 Receita Nominal Varejo (São Paulo) Combustíveis/Lubrificantes -0,5% Supermercados/A&B/Fumos 6,7% Tecidos/Vestuário/Calçados -6,0% Móveis e Eletrodomésticos -11,2% Farmacêuticos/Médicos/Cosméticos 10,3% Livros/Jornais/Revistas/Papelaria -3,8% Escritório/Informática/Comunicação 1,5% Outros Artigos de uso pessoal 5,2% Média Estado de São Paulo (últimos doze meses – Nov/15) 3,8%
  13. 13. G1 – 11/05/2015 ESTADÃO – 23/10/2015 Cresceu 57% em relação a 2014
  14. 14. CONSUMIDOR?
  15. 15. Tarifas CONSUMIDOR?
  16. 16. Preços CONSUMIDOR?
  17. 17. Crédito CONSUMIDOR?
  18. 18. Dívidas CONSUMIDOR?
  19. 19. CNI – Janeiro 2016 MEDO DO DESEMPREGO
  20. 20. EXPECTATIVA DO CONSUMIDOR CNI/IBOPE – Janeiro 2016
  21. 21. CNI – setembro 2015
  22. 22. IBOPE – Janeiro 2016
  23. 23. Desejos CONSUMIDOR?
  24. 24. NIELSEN – ICC 2º T/2015
  25. 25. COMPORTAMENTO DO SHOPPER CNI – Dezembro 2014
  26. 26. # Planejamento Metas ? “Para quem não sabe onde quer chegar qualquer caminho serve!”
  27. 27. # Propósito # Planejamento # Produção # Persuasão
  28. 28. # Produção ESTOQUE PROCESSOS PRODUZIR EFICIÊNCIA CRIAR CUSTOS GERENCIAR RECURSOS DISTRIBUIÇÃO REALIZAR PESSOAS
  29. 29. FONTE: Diagnósticos MPE 2015 (com base em 14899 empresas do Estado de São Paulo) 34.09% 32.50% 34.91% 27.84% Indústria Comércio Serviços Agronegócios Desempenho de Gestão por Setor Econômico
  30. 30. 37.08% 26.70% 36.78% 38.69% 32.01% 35.93% 39.56% 13.25% 32.50% Liderança Estratégias Clientes Sociedade Informações Pessoas Processos Resultados Média DESEMPENHO DE GESTÃO POR CRITÉRIOS DO MEG (Comércio) FONTE: Diagnósticos MPE 2015 (com base em empresas do comércio do Estado de São Paulo)
  31. 31. # Propósito # Planejamento # Produção # Persuasão
  32. 32. # PERSUASÃO VITRINISMO ATENDIMENTO MERCHANDISING REDES SOCIAIS SITE PROMOÇÃO VENDAS PUBLICIDADE ECOMMERCE PROPAGANDA COMUNICAÇÃO
  33. 33. # Propósito # Planejamento # Produção # Persuasão
  34. 34. # PROPÓSITO RESILIÊNCIA ALEGRIA COMPROMETIMENTO DETERMINAÇÃO PRAZER PERSISTÊNCIA FOCO INSPIRAÇÃO COERÊNCIA FELICIDADE CONSCIÊNCIA
  35. 35. # Propósito
  36. 36. Baked In Brasil!
  37. 37. Obrigado.

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