Creating a business model is important but telling your business story is the key to success! Learn how to create a great story based on your business model.

1. LEARN HOW TO BUILD YOUR BUSINESS MODEL AND
TELL YOUR STORY!
BUSINESS MODEL
STORYTELLER

2. TRIGGER THE 3 EMOTIONAL LEVELS OF A
GOOD STORY
Inspire
(Why)
What is your purpose, your belief in doing this business?
Delight
(How)
What makes you special, what is your know-how?
Desire
(What)
What is your product or service, what do you sell?

3. 4 DOMAINS OF A BUSINESS MODEL
Demand
Define the structure of the demand in your market (Who is my client, How can I reach
him/her, What is (s)he ready to pay for my product/service,…?)
Supply
How are you going to address the need of your customers, what is your solution, what
resources do you need?
Ecosystem
Assess the external factors influencing your business. What is the competition doing? What
are the barriers to entry? What is the bargaining power of my clients/suppliers? What are the
main trends of my market?
Story
Summary of the 3 previous domains explaning how you are positionning your business in the
ecosystem to address a demanding market

4. 12 STEPS TOWARD SUCCESS STORY
Step by step you will understand how each step is
contributing to the following and how the 3 levels need to
be addressed in order to touch your target audience on
desire, delight and inspiration.
Understanding the connections enables you to make a
clear story for you audience

5. 12 STEPS TOWARD SUCCESS STORY

6. 12 STEPS TOWARD SUCCESS STORY
Step
Input
User Need/Pain User quote
Activity
Step
Input
Activity
UX
Story
Persona
Step
Input
Activity
Describe how you are going to interact with
your persona (acquisition and relationship
Market
process)
Payment is also an interaction
Delight
UX
Persona
What is your real market ?
How big is it ?
What resources or skills becomes an issue
when growing ? How can you solve this ?
(Check potential partners)
This may generate additional costs
Context/Situation
Definition of the problem
Source of the problem
Consequence of the problem
Persona
Demographics?
How is (s)he concerned?
User Need/Pain
Like/Dislike? -> Delight
Goal?
Solution
Describe solution by explaining how
does it solve Persona's issue
User Need/Pain What feature will make Persona like Resource & Skill
Skill
Persona
your app ?
How your solution is helping Persona
to reach is goal ?
Solution
UX
Describe what type of resource and skill you
need in order to build the solution and
Scalability
interact with your persona
This is the base of your cost structure
Resources &
Skill
Market
Market Forces
Competition
Which company is proposing a
solution solving the similar problem?
Solution
Market forces
How are they solving it ?
User Need/Pain
What is aking with their solution ?
What brings delight in their solution ?
Persona
Solution
Resources &
Skills
Competition
UX
What forces are shaping competition ?
Customers
Suppliers
Competition, Substitution Product
Resources & Skills, barriers
Market
Describe what will change in todays
Market forces market?
Scalability
Describe how each force may change ?
Desire
Make a story of your persona's journey
Persona
User Need/Pain and how your solution can help them
Delight
Solution
in a unique way to overcome his/her
Competition
problem (Story board ?)
Desire
Market Forces Describe your unfair advantage/what
UX
makes you different ? How is your solution Inspire
Resource &
being provided ?
Skill
Trends
Desire
Delight
Trends
Market
Scalability
Describe why your are doing this business
and where you want to be

7. Contact us for more information
@BMStoryteller
@asatwork | as@as-atwork.be
@fabnet_be