Managing your reputation in an age of transparency and trust

1. Reputation
Managing your reputation in an age of
transparency where trust is everything

2. Hello!
@AlexiaL

3. Managing your
reputation in an age of
transparency where
trust is everything

4. Managing your
reputation in an age of
transparency where
trust is everything

5. Managing your
reputation in an age of
transparency where
trust is everything

6. Managing your
reputation in an age of
transparency where
trust is everything

8. Managing your
reputation in an age of
transparency where
trust is everything

9. Free
of
easily understood deceit
Implies openness,
communication, and accountability

10. Who am I?

11. Managing your
reputation in an age of
transparency where
trust is everything

12. Integrity!
ability!
character!

13. Know me
Like
me
Trust me

14. Managing your
reputation in an age of
transparency where
trust is everything

15. It’s what they think!!

16. What
you
say
&
what
you
do

17. “Character is like a tree and reputation
like its shadow. The shadow is what
we think of it; the tree is the real thing.” !
Abraham Lincoln

18. al b rand!
Pe rson
“Character is like a tree and reputation
like its shadow. The shadow is what
we think of it; the tree is the real thing.” !
Abraham Lincoln

19. "Your brand is what
people say about you
when you are not in
the room”
Jeff Bezos
Founder of Amazon

20. TIM FERRISS
4 HOUR WORK WEEK & 4 HOUR BODY
“Personal branding is about
managing your name — even if
you don’t own a business — in a
world of misinformation,
disinformation, and semi-
permanent Google records.
Going on a date? Chances are
that your “blind” date has
Googled your name.
Going to a job interview? Ditto.”

21. "It's important to build a
personal brand because it’s the
only thing you’re going to have.
Your reputation online, and in
the new business world is pretty
much the game, so you’ve got to
be a good person. You can’t hide
anything, and more importantly,
you’ve got to be out there at
some level."
Gary Vaynerchuk
Wine Library TV & Crush it!

22. “Personal
branding
is
about
figuring
who
you
are
and
what
turns
you
on
and
then
monetising
it”
Kelly
Cutrone
PR
Maven
&
Publicist
People’s
Revolution

23. A brand is the
place occupied
in the mind of
others

24. Your Values

25. Your achievements

26. Your Passion

27. Your strengths

28. Expert Dresser

29. The way your present yourself: in person and online

30. What does Google say about you?

31. Your
story

32. Managing your
reputation in an age of
transparency where
trust is everything

33. It’s
YOUR
responsibility!

34. What
do
you
want to
be known
for?

35. Know what makes you stand out

36. What
actions
behaviours
reinforce your
message?

37. Polish your pitch

38. Be consistent

39. Sort out
Your
Digital presence

40. 90% of recruiters use Google to get a complete
picture of applicants. Up from 75% in 2005.
86% of employers believe a positive online
reputation influences their hiring decisions.
70% of recruiters/HR profs say they have rejected
candidates based on information they found online.
9% of UK applicants think that info found online
affects their job search, yet 40% of recruiters reject
people based on info found online.

41. Be
nice

42. Follow me on Twitter @AlexiaL
www.blossomingbrands.com