Keyword research is important for search engine optimization. SEO professionals research keywords to understand what terms people search for and achieve better search engine rankings. They consider short and long tail keywords, whether terms are singular or plural, how popular keywords trend over time, and their competitors' targeted keywords to select terms to focus keyword strategies and content. Thorough keyword research is essential for SEO success.

1. Presented By: Syed Al Fa Sunny

4. Keyword research is a practice used by search engine optimization
professionals to find and research actual search terms people enter into
the search engines when conducting a search. Search engine
optimization professionals research keywords in order to achieve better
rankings in search engines.
# https://en.wikipedia.org/wiki/Keyword_research

7. Problem occurs when you use short tail keywords, you have to face a
big competition in getting a good rank in search engines.
When we think about long tail keywords, they are less competitive than
short tail keywords.
If you want to target a specific group of people, it would be easy with
long tail keywords. As these have low competition, the traffic will be
limited. The visitors coming through long tail is more targeted. If you
think as a searcher, you will get the idea. People are always trying to

9. Many people target plural keywords, such as garden sheds. The
problem here is that people tend to search for singular terms.
Let’s face it, if you were looking for a new lap top, you’re more likely to
look for a lap top as opposed to lap tops.

11.  Google Keyword Planner is a great tool but it doesn’t actually give you any
information about a keyword’s competitiveness, which is crucial information if
you’re running an SEO campaign.
 Google Keyword Planner is also not very good at generating relevant keywords that
aren’t closely related to your seed keyword.
 For example, typing in the keyword “martial arts” in Google keyword planner gives
you a list of keywords associated with martial arts, but it doesn’t mention a number
of popular martial arts – let alone obscure martial arts niches, or top selling
products.
 Google Keyword Planner should be just one weapon in your intelligence-gathering
arsenal. If its is the only tool in your keyword research arsenal, you’re missing out
on crucial information necessary to do accurate, efficient keyword research

13.  This is another big mistake is not looking at your competitors keywords. First you
think, why are you optimize your SEO strategy or organic search presence?
Obviously, move forward than your competitors, is not it?
 All of effort you are putting to grab the top places of search page results than your
competitors.
 If you don’t research the competitive keywords then you may not able to select the
targeting keywords, targeting keywords are the main arsenal to get the organic
search from SERPs.

15. When considering keywords to target, consider how their popularity
trends over time so you can get ahead of a potential search boom before
your competitors.
This is also a crucial research tactic for seasonal businesses so you have
enough content written in advance to rise in the search rankings
during the off-season, and keep you in the top when your season is in
full swing

17. Keywords are the main foundation of online marketing. Most of
companies or people not spend enough time at keyword researching.
They should spend time to do keyword research properly. Because the
keywords you target for organic search, the keywords or key phrases
you buy in pay per click and the keywords you focus on in your content,
images and videos. So all of tasks you need to choice good keywords.
As keyword research is one of the main part of SEO success, you need
to spend enough time at good keyword researching. Otherwise, your
SEO strategy will not get successful for poor keyword choice.

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