1.
Alfonso de Zulueta Rodrigo
Dual citizenships: Mexican and Spanish
53 Grosvenor Lodge, Rathmines, Dublin 6, Dublin, Ireland
Mobile. 00353 862267404
E-mail: ponchozulueta@hotmail.com
EDUCATION
1998-2003 Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM). México
University Degree: Industrial Engineer
 Second highest score in my class in CENEVAL (final test)
 Recognition of the best communitarian social project.
WORK EXPERIENCE
MSD Merck Sharp & Dohme GFS (Global Finance Services) EMEA Dublin, Ireland
Billing and AR Manager, Southern Europe Current job since Sep 2014
Responsibilities:
 Manage the collections for the Spanish,French, Italian and Portuguese teams based in Dublin and Bucharest with a total of 19
Analysts.
 Lead, manage, motivate and develop the B&AR team to effective delivery of SLA targets through coaching, goal-setting and
continuous effective feed-back.
 Set and manage targets for individual team members and by market.
 Lead the overall execution of the process and services within the framework of compliance obligations, accepted service levels,
and specified metrics.
 Review and authorization of blocked orders, refunds, Write Offs, financial invoices , discounts and bank charges.
 Liaise with the OtC Compliance Analyst to ensure audits (internal and external) are brought to a successfuland timely
conclusion.
 Hiring new resources into the team when required and training up those new hires to include systems onboarding for all internal
and outsourced teammembers.
 Review and proposals of credit limits, and credit configurations.
 Implement new procedures and re-engineer processes to drive continuous improvement and ensure processes meet business
objectives as efficiently as possible.
 Be the main link between GFS Regional and GFS in the local markets.
 Review, validate and update all relevant Business Process Guides (BPG’s) to reflect current practice.
*I am still performing the responsibilitieslisted in my previous role also.
Important Projects
Project to generate and send statements automatically by email to the customers from Spain, France, Italy and Portugal to create a much
more effective and proactive collection process.
MSD Merck Sharp & Dohme GFS (Global Finance Services) EMEA Dublin, Ireland
Billing &AR Senior Analyst (Spanish & French Markets) Sep 2013 - Sep 2014
Responsibilities:
 Manage the collections for the Spanish and French teams based in Dublin and Bucharest with a total of 9 Analysts and a
portfolio of 1,400 and 2,600 customers respectively.
 Manage significant and strategic customers not covered by Analysts in the team, resolving issues related in a proactive,
professional and timely manner to develop and excellent working relationship.
 Monitor B&AR Analyst’s performance to ensure personal and team targets are achieved and implement corrective action plans
where they are not.
 Ensure that reports and metrics are fed to OtC Manager and local markets on time and that all deadlines are tightly respected,
particularly at month and quarter end.
 Review and validation of blocked orders to ensure bad debt exposure is kept to a minimum.
 Monitoring the Unapplied cash during the month working togetherwith B&AR Analysts to achieve the targets.

2.
Important projects:
 Participated on the Project to migrate part of the collections activities for the Spanish market made in GFS Dublin to GENPACT
Bucharest in November 2013, involved in the remote and face to face knowledge transfer, transition, hypercare and stabilization.
Also I have provided training for month end reports, Manual controls and BPG creation.
MSD Merck Sharp & Dohme GFS (Global Finance Services) EMEA Dublin, Ireland
OTC Billing & AR Analyst (Spanish Market) April 2012 –Sep 2013
Responsibilities:
 Manage the collections of part of the Spanish portfolio (1,400 Customers). Responsible for Private customers including
Hospitals, Wholesalers, Clinics and Pharmacies.
 Resolve all issues related to my customer portfolio in a professional and timely manner, always building a good relationship and
bringing good service.
 Proactively collection to maintain a healthy Aged Debt, generating and sending individual and customized customer statements
and contacting themdirectly by email and phone.
 Blocked Orders reporting and releasing every day.
 Responsible for the unapplied cash.
 Creation of Financial Invoices.
 Generate Reports using data from SAP and BI in order to analyze and evaluate performance and results using tools as Excel and
Spotfire to show them:
-Aged Debt
-Month End
-Monthly Blocked Orders
-Master File for Public Entities
-SLA Reports
-Metrics Reports for all SBS countries
Important projects:
 Participated on the Project of migration of the collections for the Spanish Public Entities in April 2013, involved in the
knowledge transferred, training of new team members and reporting.
AVIVA HEALTH Dublin, Ireland
Business Support Specialist in Premium CollectionDivision Jan 2011 – March 2012
 Ensure Bank Premium Statement fully reconciled.
 Involved in day to day collections and allocating of EFT and cheques by Scheme and policy holder.
 Issue Invoices to our customers.
 Cheque, Credit Card and EFT Refunds.
 Preparation of bank cheque lodgements.
 Researches & identifies unapplied cash payments from customer in a timely manner.
 Renew or reinstate policies according to received payments.
 Reactivate policy holder’s bank details and direct debit after received payment.
 Proactively collect and chase customers for outstanding payments.
BRITISH AMERICAN TOBACCO MEXICO Cuernavaca, Morelos, México
Operations Manager of Morelos State Distribution Centre Nov 2005 to Nov 2009
Description of the position:
Maintaining control over all the administrative operations,safeguarding the goods and resources assigned to the Regional Management of
Trade Marketing & Distribution. Assuring that the policies, procedures and systems established by the company are followed. Creating
statistical financial information.

3.
Responsibilities:
 Managing the distribution center of Morelos with an established annual budget.
 Responsible for 20 sales representatives, two administrative assistants and security staff.
 Customer Service: Making calls to the clients to check the reps service, previous purchases, paid and to pay invoices, asking
about their needs and suggestions about our service, offering new products and merchandising advertisement to help them to
increase sales.
 Follow up client credit portfolio giving a special consideration to the principal clients in order to maintain it at healthy levels of
under 4% of expired credits at the month end cut off.
 Establishing and maintaining client credit limits in line with company policies. Generating reports and monitoring in order to
detect inconsistencies in client payments.
 To administer a fleet of vehicles implementing a program of preventative maintenance and generating savings of 15%.
 To maintain product inventories at an optimal level making forecast sales and anticipating special sales caused by extraordinary
events. Implementation of central depot and layout that allow us to apply FIFO.
 Accounting, payments to suppliers and negotiations that allow us to meet the annual operation budg et.
 Input suppliers invoices in SAP system using information like cost centers and account type according to the expense. After t hat
generate the purchase order.
 Responsible for analyzing and concluding which of the customers reached the required purchase levels to obtain rebates.
 Entering required data into SAP systemto generate rebates and allocating it to outstanding invoices.
 Telesales: Give support to telereps and guarantee enough stock in SAP systemin order to generate the invoices at the end of the
day.
 Making audits everyday to the sales reps including product stock, cash and invoices. In all cases comparing SAP system vs
physical inventory.
Important projects:
 Implementation of project DX (Distribution Excellence) in the distribution Centre of Morelos.
 Participation in project EAS (Update of SAP systemat national level)
TOURISM SECRETARY OF CUERNAVACA Cuernavaca, Morelos,Mexico
Strategic Development Analyst February-October 2005
 Development and implementation of projects with the purpose of increasing tourism in Cuernavaca City:
- Fair Cuernavaca 2005, Exhibition of collection cars, Exhibitions of plants and flowers among others .
GRUPO FRANCE TELECOM, I & T Madrid, Spain
Sales Executive (Department of Sales and Advice) March - July 2004
 Coordinator of sales force team, giving courses and training to new sales agents,obtaining an increase of 10% in the attract ion of
new clients.
 Advice and promotion of services to new and existing clients.
 Formulation of market analysis by zones
ADITIONAL
 Spanish native language and fluent English.
 Advanced knowledge of SAP system.
 Advanced knowledge of Microsoft Office
 Knowdledge of Spotfire
 Business Objects and Business Intelligence
 Lotus Notes and Outlook
PERSONAL SKILLS AND COMPETENCES
 Social skills and competences: Hard working, reliable, enthusiastic, smart, fast moving and a quick learner.
 Organisational skills and competences: Strong customer service and analytic skills, responsible, pro-active and honest.