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Mobile Apps are a brilliant tool for promotions in this era of mobile commerce. There are classic examples of Mobile Apps in this presentation which would help you to realize its potential in promotions!!
A mobile application is a software application which workson smartphones, tablet computers and other mobile devices. Mobile apps were originally offered for general productivity andinformation retrieval, including email, calendar and stock market. The popularity of mobile applications is steadily increasing. A May 2012 comScore study reported that during the previousquarter, more mobile subscribers used apps than browsed the web ontheir devices: 51.1% vs. 49.8% respectively.
In this presentation, we are going to see some classic examples ofthe Mobile apps helping in promotions. Mobile App promoting CSR initiative Surf Excel - Back to school CSR App Mobile App promoting Event London Olympics App Mobile App promoting Dealers Location Springwell - Know your dealer App Mobile App promoting Awareness FORD - I pledge to drive safe App Mobile App promoting Public Welfare Club Tata Docomo – Bloodline Club’s Super saver App
Mobile App promoting CSR SURF EXCEL – Back to School CSR App
The Surf Excel – Back to school CSR App works ina very special way. The App acts as a mediator between the Donor( Parents who want to donate their wards oldstationaries, bags and uniforms ) and the NGO’swhich are ready to recieve those stationaries. There are nearly 160 NGO’s tied up with thiscampaign App. The Donors can select the items and donate it totheir nearest NGO shown in the App.
Mobile App promoting Event London Olympics Apps
There are three official Mobile Apps to help users keep in touchwith london olympic games1) Join In App Mobile guide to help you plan,enjoy and share your game experience2) Mobile game App Features nine olympic games which you can play and enjoy3) Results App Provides all the latest news,schedules and results
Mobile App promoting Dealer’s Location Springwel - Know Your Dealer App
The Springwel Mattresses promote theirdealers location through their App The App displays a long list of dealers fromeach city in an image
Mobile App promoting awareness FORD- I pledge to drive safe App
“I Pledge To Drive Safe” is an awareness campaignfor safe driving promoted by FORD INDIA The campaign is mainly promoted by an App“ I Pledge To Drive Safe ” in Facebook which demandsthe user to take pledge from the list of various pledgesavailable The pledge after being taken by the user ispublished on to the user’s Facebook Wall This makes the user aware of the pledge taken andalso serves as an invitation for his friends to do so
Mobile App promoting Public Welfare ClubTATA DOCOMO- The Bloodline club Super saver App
TATA DOCOMO for promoting the Bloodline Clubhas launched a fun-filled game called ‘Super Saver’ onits Facebook page. The game is related to saving those animatedcharacters who are in short of blood by donating blood.The donor who donates more would be the winner. The Supersavers app is a fun, message-driven,action oriented game that makes you join the BloodlineClub at once.
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