1. IPA DIGITAL MARKETING REPORT
By: Eng. Ali Embaby

2. BRAND STRENGTH POINTS
Founded 2006.
Create online and offline courses.
8 branches inside and outside Egypt.
Certificates.

3. WEBSITE ANALYSIS
Not responsive website
Very old theme
Bad user experience
Bad usability
Haven't a blog
Weak marketing (SEO optimization)
Haven’t any professional brand identity

4. FACEBOOK ANALYSIS
Bad visuals, no identity and low
quality.

5. FACEBOOK ANALYSIS
Non professionalism and bad quality.

6. FACEBOOK ANALYSIS
Lack of educational and valuable
content.
Show content in a bad way and
format!

7. FACEBOOK ANALYSIS
Lack of generating creative and
engagement ideas.
Lack of follow up market and industry
trends.
No clear marketing strategy smart
ideas with specific KPIs.

8. FACEBOOK ANALYSIS
Bad engagement rate.

9. FACEBOOK ANALYSIS
Bad response rate.

10. FACEBOOK ANALYSIS

11. FACEBOOK ANALYSIS
 Lack of generating video content.

12. FACEBOOK ANALYSIS
 Not good posting frequency.

13. TWITTER ANALYSIS
 Weak account interface and weak account activities
in general.

14. TWITTER ANALYSIS
 Ignorance twitter power.
 Not following trends.
 Not using hashtags.
 Not clear content strategy.
 Bad engagement.

15. YOUTUBE ANALYSIS
 Lack of producing video content.
 Bad video marketing.
 Bad channel interface.
 Weak channel optimization.
 Bad seo for videos.

16. QUICK TIPS
 Generate tons of valuable and educational content.
 Generate creative and engagement ideas.
 Up to date with market and industry trends.
 Study competitors.
 Play on brand strength points.
 Build new professional brand identity.
 Generate more video content.
 Create live videos.
 Build professional social media visuals