The document discusses the negative and positive impacts of Pakistani media. On the negative side, it summarizes that Pakistani media sensationalizes news, exaggerates issues, engages in excessive competition for ratings at the cost of prioritizing factual reporting and nation-building, and damages Pakistan's national image abroad. However, it also notes that media plays some positive roles like enabling informed democratic choices, acting as a watchdog against corruption, and educating people. Overall, the document calls for Pakistani media to resolve matters with a more positive attitude and work towards enhancing Pakistan's soft image rather than just increasing viewership.

1. NEGATIVE IMPACT OF PAKISTANI
MEDIA
Sensationalism:
 Breaking news of news channels is
incomplete without sensations.
 The already frightened nation gets
more frightened when bomb blasts are
sensationalized by showing dead
bodies and by sad background music.

2. NEGATIVE IMPACT OF PAKISTANI
MEDIA
Exagerration :
 Exagerration means to magnify beyond the
limits of truth.
 Negative exagerration.
 Glamorizes issues.
 Axact and sikander case an example.

3. NEGATIVE IMPACT OF PAKISTANI
MEDIACompetition for rating :
 Channels are engaged in competition for
ratings.
 Multiply wordings over issues and crises.
 No interest in betterment of country .
 Sole aim of TV channels is to maximize
profits.

4. NEGATIVE IMPACT OF PAKISTANI
MEDIA
Destroying national image:
 Due to media foreign countries thinks
that pakistan is full of corruption.
 Responsibility of media should be to
broadcast the right news without
crushing image of nation.

5. POSITIVE IMPACT OF PAKISTANI MEDIA
Media is essential for health of
democracy:
 It enables citizen to make decision about
electoral choices.
 It performs a checking function.
 News channels play an important role in
increasing turn out.

6. POSITIVE IMPACT OF PAKISTANI MEDIA
Role in exposing corruption:
 Implication of investigative journalism.
 Watchdog function of media by
exposing social injustice.
 Several major corruption cases and
scams are disclosed by journalist.

7. POSITIVE IMPACT OF PAKISTANI MEDIA
Role in education:
 Some educational programs are
broadcast on TV which increase
knowledge of people.
 Also some technological columns are
published in news paper to educate
people.

8. POLITICAL INFLUENCE ON MEDIA:
Influence of powerfull group:
 Media under the influence of those who want to
show one sided picture.
 The rich political parties buy some news channels
and anchors which favours them .
 These news channels show one side of picture.
 They favour one party and spread negative
propaganda against other.

9. UNITY IN MEDIA:
Pakistani media is united in some issues of
their common interest.
Media has unity in social issues like zarb-e-
azab and indo-pak match.
It is divided in political issues.

10. CONCLUSION:
 Besides spreading exaggeration, Pakistani media should resolve the matters
with positive attitude.
 It’s the requirement of time that our media should work for the positive and real
soft image of Pakistan.
 Media should not use negative tools to increase their viewership.
 There should be instiutions to check wether transmission of media are upto
credible and ethical standards.