2. My Story
After thirty years in Dallas area major market
radio, I began my second career in marketing
here at MVC. Today, I will share with you how
I turned what many would consider loss into
opportunity.
3. November 5, 2015 in the White
House Oval Office with
President Obama.
5. Take Aways
“Five Keys to Rebranding You”
■ Define your Destination
■ Leverage your Points of
Difference
■ Develop a Narrative
■ Reintroduce Yourself
■ Prove Your Worth
Editor's Notes
Define your destination: Rebranding is not easy. First find out where you really want to invest your energy.
Leverage your piints of difference: What is your unique selling point?
Develop a narrative: Explain how your past fits into your present. Do not focus on your own interests but rather your prior experience brings to the table.
Reintorduce yourself: Making new contacts is easy as they will take the new you at face value. The hard part, is reintroducing yourself to your existing network.
Prove your worth: Visibility, connections, and credibility can pay off in the “Real World.”