What would it take to get you out of your car? Usability for public transport. Delivered 13 November 2008 for World Usability Day, UTS, Sydney, Australia
1. onvenience ertainty omfort onfidence ost C Getting people out of their cars and into public transport Alinta Thornton User Experience Lead Independent Digital Media
2. Background Results of user research Real life scenarios Getting people out of their cars and into public transport
3. Conclusion Mass movements are strongly affected by individual choices, and these come down to how each individual manages the trade-off with the five Cs. This trade-off is strongly affected by decisions at a wider level that improve each aspect of the five Cs.
4. USA Canada Getting people out of their cars and into public transport Source: Kenworthy, JR 2003, Transport Energy Use and Greenhouse Gases in Urban Passenger Transport Systems: A Study of 84 Global Cities . 0 20 40 60 80 100 High income Asian Motorised public (tram, bus, train, ferry) Motorised private (car, motorbike) Non motorised (walk, bicycle) % Australia Western EU
5. The imbalance between car and public transport use in urban Australia: why does it exist?1 David A. Hensher* Institute of Transport Studies, The University of Sydney, Sydney, NSW 2006, Australia
6. Getting people out of their cars and into public transport Adults who usually take public transport to work or study: 59% These people considered public transport more convenient, comfortable and less stressful than any other mode of travel. This was reflected across all age groups. Costs less (28%) Too difficult to park (23%). -ABS, 2006 Reasons used
8. Getting people out of their cars and into public transport No service available at a convenient time (28%) Prefer comfort and convenience and privacy of my car (27%) Takes too long (20%). Need own vehicle before, during or after work or study hours (13-14%). Prefer to walk or cycle (6%) ABS, 2006 Reasons NOT used
10. Getting people out of their cars and into public transport No service available at a convenient time (28%) Prefer comfort and convenience and privacy of my car (27%) Takes too long (20%). Need own vehicle before, during or after work or study hours (13-14%). Prefer to walk or cycle (6%) ABS, 2006 Reasons NOT used
11. Getting people out of their cars and into public transport Are there services? Trip planning Info for non-locals Spur of the moment trips Safety Alternatives Getting off correctly Waiting Tickets eeds N
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63. Convenience (Bus) Certainty (Car) Bus stop is close Cheaper Parking station further away Will make gym on time More expensive Nadia needs to get to the gym before work
64. Nadia needs to get to the gym before work Imagine this… Convenience Certainty
65. cenarios S Getting people out of their cars and into public transport Connection certainty
92. My trip around the city Australia Wanted to go to major local attraction. Visitor to the city; was already out and about when decided to do this. Arrived at stop to find Bus XX there. Didn’t know if it went past my destination or not. Driver didn’t know either. Got off. No information at bus stop other than surburb it ended at. Called phone service, who said catch bus XX. “It’s just left”, I said. The next one is in 5 minutes. I waited in 35C heat. Full sun. 20 minutes later I had sunburn but no bus. Gave up, flagged taxi.
93. My trip around the city Hungary Wanted to go to major local attraction. Visitor to the city; was already out and about when decided to do this. Unable to speak Hungarian; minimal German. Arrived at train station. Asked how to get to my destination. Was told take train XX and get off at station Y, change to platform 2 and take train AA to station BB. Paid a ludicrously small amount. On the platform, a sign counted up in seconds. This was seconds since the last train. It’s never more than 3 minutes. Train arrived in 60 seconds. Clean. Fast. Well signposted. Changed correctly. Got off correctly. Arrived at destination within 15 minutes.
95. Conclusion Mass movements are strongly affected by individual choices, and these come down to how each individual manages the trade-off with the five Cs. This trade-off is strongly affected by decisions at a wider level that improve each aspect of the five Cs.
96. Contact Alinta Thornton User Experience Lead Independent Digital Media www.idmco.com.au [email_address] http://eezia.blogspot.com
Notas del editor
Our transport system was first conceived of in the 19 th century to deal with mass transportation. Moving a lot of people from the suburbs to the city centre and back to the suburbs, primarily. It was a way to build houses further away from the main areas of work. Since then a lot has changed. There’s the car, for a start. And people need transport to school and back, because modern transport means they can live far away from their work and school and friends. Your family can be 15 suburbs away across town, your closest friend can live in Woollongong, and that’s fine because you have phones and email and cars. Society has outstripped the transport systems that were envisaged to cope with a much more static, stable community where you lived in one house all your life and life was largely local. Rather than thinking of public transport as a system for taking masses of people from A (their suburb) to B (the city), modern transport must embrace the idea that people have complicated, non-local lives. To see this you really need to look at individuals and their stories, which bring these issues into sharp relief. I have three parts to this presentation. The first section will briefly cover what the 5 Cs are. The second part gives quotes from the research I conducted while I was at the Hiser Group. It was done in 2007, and covered public transport users who use PT at least once a month through to those who use it daily, of all ages and demographics. I’m going to present quotes to bring each issue to life, and present associated needs with each. Some of those needs are already being addressed in some cities and for some types of public transport, and some are not. The third part will delve deeper into the individual life to illustrate real life scenarios described by the participants. It will show you how individual choices affect mass outcomes.