Third session of a course on introduction to gamification I tutored in Fanap for product designers and developers.

1. Alireza Ranjbar Shourabi

2.  Microsoft
 Nike
 SAP
 American Express
 Major League Baseball
 Salesforce.com
 AXA Equitable
 CodeAcademy
 Deloitte
 Samsung
 EMC
 Foursquare
 Stack Overflow
 Facebook
 Tweeter
 USA Networks
 LiveOps
 Dell
 Kaiser Permanente
 Foot Locker
 Opower
 eBay
 Cisco
 Recyclebank
 Universal Music
 Siemens
 Yelp
 Verizon

6.  FUN
 Game Mechanic
 Dopamine Loop
 Reward
 Motivation
 Flow
 PlayerType
 Intrinsic / Extrinsic
 Gamification Framework

7.  “In every job that must be done, there is an
element of fun. You find the fun and snap!
The job’s a game.”
-- Mary Poppins

9.  1. DEFINE business objectives
 2. DELINEATE target behaviors
 3. DESCRIBE your players
 4. DEVISE activity loops
 5. DON’T forget the fun!
 6. DEPLOY the appropriate tools

11.  Mechanic
 Dynamic
 Aesthetic
 Interaction (Alone & Social)
 Player’s feelings during interaction
 System-Thinking

12.  The process of understanding how those
things which may be regarded as systems
influence one another within a complete
entity, or larger system.

15.  Point System
 Level (Level Design)
 Leaderboard (Social Element)

16.  Absolute requirement for all gamified
systems
 Some examples in real life
 Cash score
 Video game score
 Social networking score
 Composite Metrics

18.  At least one type
 Using more than one brings the complexity
but more control
 Experience points
 Redeemable points
 Skill points
 Karma points
 Reputation points

20.  XP is the most important one
 It’s not a currency
 Every action has XP
 Never goes down
 Always grows and has no limit
 Is not redeemable
 Can be expired
 Creating goal loops

22.  RP can fluctuate
 Earned and Cashed
 Earn and Burn
 Virtual Economy
 Coin , cash , buck , …
 Monitor to avoid inflation / deflation
 Legal and Regulatory issues

24.  Skill trees

26.  Points just for giving away
 Based on regular actions
 Altruism and in community rewards

27.  Complex
 Reputation systems
 When you needTrust

29.  Marker for position in the experience
 Difficulty increases (Is not linear)

31.  Logical (understandable by player)
 Extensible (you can add levels when needed)
 Flexible
 Testable
 Refinable

32.  The best one never reaches 100%

34.  Two MajorTypes
 The no-disincentive leaderboard
▪ Social incentive
▪ Right in the middle
 The infinite leaderboard
▪ Locally
▪ Socially
▪ Globally
 Privacy (gym example)

35.  FANAPApp (with prize)
 A Gamified plan for your work/job title with
your hobby as prize
 (Change a bad habit) or (Create a good habit)
with a gamification plan with your hobby as
prize

36. Alireza Ranjbar Shourabi