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ALIREZA RANJB AR SHOURAB I
@ A RSHOU RA B I
Let’s Play and Grow
@ARSHourabi
 @ALMgames
 Owner / Co-founder
 Art of Light and Motion Animation/Game studio (12 years)
 @SpatialWits
 C...
Aren’t we all?
Entrepreneur
What kind of
journey/business
are we all looking for ?
Have you played it?
You would wish!!!
Business
What is
the most important part
of any business?
Really … You didn’t know?
Customer
If customers matter to us,
then growth hacking should matter
to us.
You don’t? Get out!!!
So …
Growth Hacking
is
the way!
That Sentence
People as potential Customers
usually
unwieldy
and
uncooperative
and
unpredictable
and
…
Just 80%
80% of your profit comes from
repeat customers
People & People & People
All that we want is just …
that
Behavior
that
Action
Behavior / Action
 Share
 Comment
 Review
 Register
 revisit
 Buy
 Unfold
 Donate
 ………
3 ways to have the behavior/action
 Force
 Primal Needs
 Game
3 ways to have the behavior/action
 Force
 Primal Needs
 Game
We choose …
Gamification
as
the tool!
Playeful : Fun Theory
Marriage of Ms. Business & Mr. Game
Gamification Definition
 Gamification can love people and businesses at the
same time!
 Gamification
 Using game design...
So …
Let’s find out When, Where and
How to use it!
That Funnel
Remember the definitions!
 1 - Acquisition : Users come to your site from various
channels
 2 - Activation : Users enjoy...
Expensive Vs. Cheap
Cheapest
What is the Cheapest way of
growing a business?
Best
What is the Best way of
growing a business?
Let’s talk simple
 Create a brand-relevant quiz.
 Conduct a scavenger hunt where users submit
photos of certain objects....
G4G Example : FANAP (Piqo)
 What does Piqo wants?
 A new behavior and habit
Change of behavior
Change of habit
G4G Example : SpatialWits
 Wants to be usable and enjoyable
 Kind of a Brain training platform
 Boring tests
 Repeatin...
Game Elements (POC)
G4G Example : Faranesh (KSNA)
 Wants more users and usage
 Quiz Campaign
 2 - Activation : new Users enjoy their first ...
3 gamified launch campaigns (2 ver.)
Selected gamified launch plan
Hints
 Gamification should be integrated into your overall
marketing strategy.
 Use it as a core branding tool.
ALIREZA RANJB AR SHOURAB I
@ A RSHOU RA B I
SLIDES A RE A VA ILA B LE ON
SLIDESHA RE.NET
Thanks for Listening
or at least
...
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Gamification for growth hacking

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An introduction to gamification as a tool for growth hacking and growth hackers with 3 on-going sample projects and some hints about the process.

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Gamification for growth hacking

  1. 1. ALIREZA RANJB AR SHOURAB I @ A RSHOU RA B I Let’s Play and Grow
  2. 2. @ARSHourabi  @ALMgames  Owner / Co-founder  Art of Light and Motion Animation/Game studio (12 years)  @SpatialWits  Co-founder  Gamification Designer (Neuroscience startup)  @Faranesh (@KSNA)  Gamification Designer (e-Learning platform startup)  @FANAP  Gamification Consultant (e-Commerce)  @IGA : Iran Gamification Association  Technical Editor (Gamification)
  3. 3. Aren’t we all?
  4. 4. Entrepreneur What kind of journey/business are we all looking for ?
  5. 5. Have you played it?
  6. 6. You would wish!!!
  7. 7. Business What is the most important part of any business?
  8. 8. Really … You didn’t know?
  9. 9. Customer If customers matter to us, then growth hacking should matter to us.
  10. 10. You don’t? Get out!!!
  11. 11. So … Growth Hacking is the way!
  12. 12. That Sentence
  13. 13. People as potential Customers usually unwieldy and uncooperative and unpredictable and …
  14. 14. Just 80% 80% of your profit comes from repeat customers
  15. 15. People & People & People
  16. 16. All that we want is just … that Behavior that Action
  17. 17. Behavior / Action  Share  Comment  Review  Register  revisit  Buy  Unfold  Donate  ………
  18. 18. 3 ways to have the behavior/action  Force  Primal Needs  Game
  19. 19. 3 ways to have the behavior/action  Force  Primal Needs  Game
  20. 20. We choose … Gamification as the tool!
  21. 21. Playeful : Fun Theory
  22. 22. Marriage of Ms. Business & Mr. Game
  23. 23. Gamification Definition  Gamification can love people and businesses at the same time!  Gamification  Using game design thinking in non-game context.  Using game mechanics and dynamics.  Tap into people natural desire to compete and play, and it results in high levels of engagement.  Is a tool.  Just a tool!?  And a very very powerful one!
  24. 24. So … Let’s find out When, Where and How to use it!
  25. 25. That Funnel
  26. 26. Remember the definitions!  1 - Acquisition : Users come to your site from various channels  2 - Activation : Users enjoy their first visit  3 - Retention : Users come back  4 - Referral : Users like the product enough to refer friends  5 - Revenue : Users do something that leads you to make money
  27. 27. Expensive Vs. Cheap
  28. 28. Cheapest What is the Cheapest way of growing a business?
  29. 29. Best What is the Best way of growing a business?
  30. 30. Let’s talk simple  Create a brand-relevant quiz.  Conduct a scavenger hunt where users submit photos of certain objects.  Hold a “funniest”•(or most moving, or ugliest, or whatever) photo contest.
  31. 31. G4G Example : FANAP (Piqo)  What does Piqo wants?  A new behavior and habit
  32. 32. Change of behavior
  33. 33. Change of habit
  34. 34. G4G Example : SpatialWits  Wants to be usable and enjoyable  Kind of a Brain training platform  Boring tests  Repeating tests and training  Understandable results  Lumosity , BrainHQ , …
  35. 35. Game Elements (POC)
  36. 36. G4G Example : Faranesh (KSNA)  Wants more users and usage  Quiz Campaign  2 - Activation : new Users enjoy their first visit  3 - Retention : old Users come back  4 - Referral : Users like the experience enough to refer friends  Competition (Leadersboards)  Social (FB)
  37. 37. 3 gamified launch campaigns (2 ver.)
  38. 38. Selected gamified launch plan
  39. 39. Hints  Gamification should be integrated into your overall marketing strategy.  Use it as a core branding tool.
  40. 40. ALIREZA RANJB AR SHOURAB I @ A RSHOU RA B I SLIDES A RE A VA ILA B LE ON SLIDESHA RE.NET Thanks for Listening or at least playing along! ;)

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