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Gamification from introduction to design (part1)

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This is the first part of a 7-hour workshop in the spring of 2017 for an introduction toward design in gamification. For preparing people to be able to attend in gamification teams in their businesses to help the gamification designer in his path toward a wonderful design. Make sure to read part 2 after this one.

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Gamification from introduction to design (part1)

  1. 1. GAMIFICATION : FROM INTRODUCTION TO DESIGN Alireza Ranjbar SHourabi @ARSHourabi
  2. 2. @ARSHOURABI v Art of Light and Motion Game Studio – CEO v IGA – Co-Founder v Hamsaa – Gamification Designer (Social Network) v Tooska – Gamification Designer (Second Screen App) v ICONish – Gamification Designer (VAS App) vGamification Guru – Top 15 (Global Leaderboard) vPreviously : v FANAP – Gamification Designer (Payment Solutions) v Faranesh – Gamification Designer (eCommerce-eLearning Campaigns)
  3. 3. PART 1 MORE INTRODUCTION Alireza Ranjbar SHourabi @ARSHourabi
  4. 4. WHY ARE YOU HERE? v To be a Gamification designer ? v To work with a Gamification designer in your team ? v To give consultancy about Gamification in your expertise ? v To know if Gamification is the solution you seek for your problem ? v …
  5. 5. WHO IS USING GAMIFICATION v Microsoft v Nike v SAP v American Express v Salesforce.com v CodeAcademy v Deloitte v Samsung v Foursquare v Stack Overflow v Facebook v USA Networks v LiveOps v Dell v Kaiser Permanente v Foot Locker v eBay v Cisco v Recyclebank v Universal Music v Siemens v Yelp v Verizon
  6. 6. ALL INDUSTRIES USING GAMIFICATION
  7. 7. 4 DOMINANT APPLICATIONS OF GAMIFICATION v Product Gamification v Workplace Gamification v Marketing Gamification v Lifestyle Gamification
  8. 8. Gamification Market worth 11.10 Billion USD by 2020
  9. 9. PLEASE PLAY GAMES! BOARD / VIDEO GAMES! v Play these games : v Clash of Clans v Alien Creep v Candy Crush Saga v Plants VS Zombies v Traffic Rider v Monument Valley v Life Line
  10. 10. LET’S EXERCISE AND SAVE ELECTRICITY WITH FUN http://www.thefuntheory.com/piano-staircase
  11. 11. YOU WILL LEARN … v What is Gamification? v What is really Gamification?
  12. 12. BROCCOLI AND GAMIFICATION v Htas2r38 gene (blocks the uptake of iodine to the thyroid) v 70% of all humans v Takes the average child 12 years to go from hating broccoli to loving it. v Force v Convince v Airplane game / Stops working after a while v Use sauce / Health issues of sauce v Action / Achievement / Reward loop
  13. 13. GAMIFICATION The Process of using Game- Thinking and game Mechanics To Engage users and Solve Problems.
  14. 14. GAMIFICATION
  15. 15. GAMIFICATION The process of turning an activity or task into a game or something that resembles a game.
  16. 16. MOTIVATIONAL UX
  17. 17. MOTIVATIONAL UX PRINCIPLES
  18. 18. GAMIFICATION IS … v Learning from games and their abilities to connect with people. v Using game elements while knowing that a game is a lot more. v Thinking like a game designer. v Having objectives other than winning in the game.
  19. 19. SOME GAME ELEMENTS v Game Mechanics v Point v Level v Badge v Leader-board v …. v Wheel of Fortune
  20. 20. GAME MECHANICS
  21. 21. WHY GAMES ARE POWERFUL? v Motivation v Extrinsic v Intrinsic v Self Determination Theory (SDT) v Autonomy v Competence v Relatedness
  22. 22. INTRINSIC / EXTRINSIC (MOTIVATION/REWARDS)
  23. 23. ENGAGEMENT DEFINITIONS vConnection between a consumer and a product or service. vThe period in a romantic couple’s relationship during which they are preparing and planning to spend the rest of their lives together. vThe period of time at which we have a great deal of connection with a person, place, thing, or idea.
  24. 24. ENGAGEMENT v There is no single metric on the Web or in mobile technology that breaks down or sufficiently measures engagement. v Recency v Frequency v Duration v Virality v Ratings v Gamification can boost up each of these!
  25. 25. LET’S CATEGORIZE Structural / Content Exterior (customer) Interior (employee) Behavior Change
  26. 26. EXTERNAL / INTERNAL / BEHAVIOR CHANGE
  27. 27. GAMIFICATION TO HELP (HABITRPG)
  28. 28. EXTERNAL GAMIFICATION v Marketing v Sales v Customer engagement
  29. 29. INTERNAL GAMIFICATION v HR v Productivity enhancement v Crowd sourcing
  30. 30. CHANGE OF BEHAVIOR vShare vComment vReview vRegister vRevisit vBuy vUnfold vDonate that Behavior that Action vListen vAct vReply vReform vRepeat vSell vStay longer vTake part
  31. 31. CHANGE OF BEHAVIOR
  32. 32. CAREER / JOB / HOBBY / HABIT vWhat is your current job or career? vGamification Designer / Game Designer vWhat is your hobby? vMeditation vModel-Cars Collection vModel-Animals Collection vWhat are your habits? vWaking up early vDrinking Water vExercise
  33. 33. CAREER / JOB / HOBBY / HABIT vWhat is your current job or career? vGamification Designer / Game Designer vWhat is your hobby? vMeditation vModel-Cars Collection vModel-Animals Collection vWhat are your habits? vWaking up early vDrinking Water vExercise
  34. 34. CAREER / JOB / HOBBY / HABIT vWhat is your current job or career? vGamification Designer / Game Designer vWhat is your hobby? vMeditation vModel-Cars Collection vModel-Animals Collection vWhat are your habits? vWaking up early vDrinking Water vExercise
  35. 35. POWER OF GAMES TED – Tom Chatfield
  36. 36. END OF PART 1 THANKS FOR YOUR ATTENTION! Alireza Ranjbar SHourabi @ARSHourabi

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