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Let’s grow

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We held a meeting around Growth-Hack and Growth engineering in Avatech accelerator in Tehran and as one of key speakers I shared some of my experiences in this field and specially about the games we've released in our studio. Wish it's been useful for the audience .

Publicado en: PYMES y liderazgo
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Let’s grow

  1. 1. A LIREZA RA NJB A R SHOU RA B I Let’s Grow Roshdino
  2. 2. @ARSHourabi  @Faraneshcom  Gamification Designer  @FANAP  Gamification Designer/Consultant  @Hamsaa  Business Consultant/Gamification Designer  @ALM games studio  Co-Founder/Owner  Game Designer  @SpatialWits  Co-Founder/Gamification Designer
  3. 3. Let’s add up  So many copies …  What we tried ?  What we get ?  And we Learned …
  4. 4. 2048 the original
  5. 5. So many Copies …  51 games in café bazaar  Top ones +100k and +50k  What can we add?  Handling  Graphic  How and How much to grow? 20k?
  6. 6. 2048 our version
  7. 7. To grow …  We asked our friends for the release time to  Download  Vote  Comment  We set all markets at the same time  Weekend  We sent out review requests + apk  We reached 50k in 2 weeks  But now … under 10k
  8. 8. That Voice Element!  Tale of a Flappy!  What we tried ?  What we get ?  And we Learned …
  9. 9. Zoop Zoop
  10. 10. The design  We tested an idea of a friend about using the blowing of a balloon  We went to sound controlled games  Tested implementing the sound control abilities that we could use  Remember Flappy Bird!  We added the sound instead of touch
  11. 11. That Voice Element!
  12. 12. Humor opens the doors  We took a video and Sent it online  Sent the data to some review sites  Video went viral  So sites started writing about it.  ~50k download in a week … but now under 1k  Talking about a contract with a foreign operator
  13. 13. The director!
  14. 14. Long live the Cowboy!  And he’s got a gun!  What we tried ?  What we get ?  And we Learned …
  15. 15. Long live the Cowboy!
  16. 16. The design  The original was minimal  90 degree rotations  We went 180 degree  We chose a long gone theme
  17. 17. Journey of a Cactus runner
  18. 18. We listened  We listened and answered every comment  We did the small ones instantly  Big ones with some delay  So we got good votes and comments … plenty of them
  19. 19. Journey of a Cactus runner
  20. 20. Viral Invitation  We sent a message on telegram  Please share this in the groups that you can and ask others to do the same  Got viral  A wave of download and …  Market noticed  We got in the lists and … ~100k but now under 20k  We’ve an offer from MCI
  21. 21. The Gameplay
  22. 22. A LIREZA RA NJB A R SHOU RA B I Thanks for Listening! Roshdino

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