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Chapter 2 information systems and knowledge management(BRM)

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Ali Shah
Ali Shah

2nd chapter of BRM

EducationBusiness
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Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Information Systems and Knowledge Management Information Systems and Knowledge Management Chapter 2Chapter 2 Shah Abdul Latif University, Khairpur, Pakistan
Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan DATA, INFORMATION ANS KNOWLEDGE MANAGEMENT • Data: The raw facts—record measures of certain phenomena which are necessary to provide • Information: facts in a form suitable for managers to base decisions on. • Data is essential raw material for the creation of information. • Knowledge: A blend of information, experience, and insights that provides a frame-work that can be thoughtfully applied when assessing new information or evaluating relevant situations.
Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan DATA, INFORMATION ANS KNOWLEDGE MANAGEMENT • Knowledge consists of truths, and beliefs, perspectives and concepts, judgments and expectations, methodologies and know-how • Knowledge Management is the process of creating an wide-ranging, easily accessible organizational memory, which is often called the organization’s Intellectual Capital.
Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan DATA, INFORMATION ANS KNOWLEDGE MANAGEMENT
Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan DATA, INFORMATION ANS KNOWLEDGE MANAGEMENT
Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan DATA, INFORMATION ANS KNOWLEDGE MANAGEMENT
Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Demands on Data & Information • Relevance to the problem or situation at hand. • Must be available in a timely manner to the right person (manager or decision-maker). • Completeness • Accuracy • Accessibility • Affordability • Integrateability into a broader global information or decision-support system
Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Global Information Support Systems
Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Global Information Support Systems • A Global Information System may be defined as “ an organized collection of computer hardware, communication equipment, software, data, and personnel designed to capture, store, update, manipulate, analyze, and immediately display information about worldwide business activities” (Zikmund, p. 22)
Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan • A Global Information System is a tool for providing past, current and projected information on internal operations and external activity. It organizes and integrates data from production, operations, marketing, finance, accounting and other business functions (Zikmund, p. 22) Global Information Support Systems
Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Decision Support System • A computer-based system that helps decision makers confront problems through direct interaction with databases and analytical software programs • The purpose of a decision support system is to store data and transform them into organized information that is easily accessible to decision- makers
Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Decision Support System • Decision-Support Systems are integrated in Global Information Systems. They are aimed usually for assisting managers and decision-makers in specific organizational business units (e.g. divisions, departments and functional areas) by providing organized and adaptable information
Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan A Decision Support System Has Two Components DatabaseDatabase SoftwareSoftwareInput Output
Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Databases & Software • Databases are collections of raw data which have been arranged in a logical manner and which can be stored and processed electronically • Software are programmes that allow complex operations to be undertaken on data and which give information for managers and decision- makers
Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Databases & Software Data Warehousing •Information management term •The process that allows information from operational systems to be stored and organized into separate systems designed for simple access
Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Customer Relationship Management (CRM) • Bring together lots of pieces of information customer profiles sales  marketing effectiveness/responsiveness  market trends • Provides the enterprise with a complete, dependable, and integrated view of its customer base.
Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Databases & Software • Management, salespeople, customer service, and perhaps the customer can directly  access information e.g. other products a customer has purchased  match customer needs with satisfying product offerings  remind customers of service requirements
Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Data and Information Sources for Business Researchers – (1) Internal Records Example: Data about costs, shipments, inventory, sales, and other aspects of regular operations which are collected from various functional areas of an organization Proprietary Business Research Example: New data and information from projects which are undertaken ad hoc to study specific company problems
Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Databases & Software Business intelligence Systems Example: Information about nonrecurring developments in the external business environment stemming from a network of sources and regular procedures
Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Databases & Software On-Line Databases Examples: PROQUEST, INFOTRAC, DIALOG, LEXIS- NEXIS, Dow Jones News Retrieval Services, CompuStat Internet Examples: World Wide Web search engines (Google, Yahoo, Altavista, Lycos, Excite etc.) All Other Sources Examples: Research Institutions, Libraries, Books, Journals, Periodicals, Newspapers, Chambers of Commerce and Industry
Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Business Research in the International Context • Business Research is being increasingly applied in an international context in the wake of globalization and the consequent freedom of movement of the resources of Labour, capital and information of businesses and corporations: • Overseas market potential • Joint ventures and relocating production lines overseas • Framework considerations for investment and trade (e.g. culture, legal environment, security, physical infrastructure, availability and quality of human resources, logistics, political stability, trade and investment incentives)
Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Data and Information Sources for Business Researchers (Pakistan) • Federal and provincial ministries of commerce, industries and production • Federal, provincial and city Chambers of Commerce and Industry • State Bank of Pakistan, Pakistan Banking Council, local and foreign banking institutions • Stock Exchanges • National Investment Board • Export Promotion Bureau • Manufacturers, Traders and Exporters Associations • Research Institutes (e.g. Pakistan Institute of Development Economics) • Newspapers and Magazines (e.g. Business Recorder, Pakistan and Gulf Economist) • Business and Trade Directories • Internet (e.g.: www.forexpk.com)
Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Databases & Software

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Chapter 2 information systems and knowledge management(BRM)

  • 1. Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Information Systems and Knowledge Management Information Systems and Knowledge Management Chapter 2Chapter 2 Shah Abdul Latif University, Khairpur, Pakistan
  • 2. Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan DATA, INFORMATION ANS KNOWLEDGE MANAGEMENT • Data: The raw facts—record measures of certain phenomena which are necessary to provide • Information: facts in a form suitable for managers to base decisions on. • Data is essential raw material for the creation of information. • Knowledge: A blend of information, experience, and insights that provides a frame-work that can be thoughtfully applied when assessing new information or evaluating relevant situations.
  • 3. Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan DATA, INFORMATION ANS KNOWLEDGE MANAGEMENT • Knowledge consists of truths, and beliefs, perspectives and concepts, judgments and expectations, methodologies and know-how • Knowledge Management is the process of creating an wide-ranging, easily accessible organizational memory, which is often called the organization’s Intellectual Capital.
  • 4. Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan DATA, INFORMATION ANS KNOWLEDGE MANAGEMENT
  • 5. Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan DATA, INFORMATION ANS KNOWLEDGE MANAGEMENT
  • 6. Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan DATA, INFORMATION ANS KNOWLEDGE MANAGEMENT
  • 7. Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Demands on Data & Information • Relevance to the problem or situation at hand. • Must be available in a timely manner to the right person (manager or decision-maker). • Completeness • Accuracy • Accessibility • Affordability • Integrateability into a broader global information or decision-support system
  • 8. Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Global Information Support Systems
  • 9. Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Global Information Support Systems • A Global Information System may be defined as “ an organized collection of computer hardware, communication equipment, software, data, and personnel designed to capture, store, update, manipulate, analyze, and immediately display information about worldwide business activities” (Zikmund, p. 22)
  • 10. Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan • A Global Information System is a tool for providing past, current and projected information on internal operations and external activity. It organizes and integrates data from production, operations, marketing, finance, accounting and other business functions (Zikmund, p. 22) Global Information Support Systems
  • 11. Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Decision Support System • A computer-based system that helps decision makers confront problems through direct interaction with databases and analytical software programs • The purpose of a decision support system is to store data and transform them into organized information that is easily accessible to decision- makers
  • 12. Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Decision Support System • Decision-Support Systems are integrated in Global Information Systems. They are aimed usually for assisting managers and decision-makers in specific organizational business units (e.g. divisions, departments and functional areas) by providing organized and adaptable information
  • 13. Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan A Decision Support System Has Two Components DatabaseDatabase SoftwareSoftwareInput Output
  • 14. Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Databases & Software • Databases are collections of raw data which have been arranged in a logical manner and which can be stored and processed electronically • Software are programmes that allow complex operations to be undertaken on data and which give information for managers and decision- makers
  • 15. Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Databases & Software Data Warehousing •Information management term •The process that allows information from operational systems to be stored and organized into separate systems designed for simple access
  • 16. Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Customer Relationship Management (CRM) • Bring together lots of pieces of information customer profiles sales  marketing effectiveness/responsiveness  market trends • Provides the enterprise with a complete, dependable, and integrated view of its customer base.
  • 17. Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Databases & Software • Management, salespeople, customer service, and perhaps the customer can directly  access information e.g. other products a customer has purchased  match customer needs with satisfying product offerings  remind customers of service requirements
  • 18. Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Data and Information Sources for Business Researchers – (1) Internal Records Example: Data about costs, shipments, inventory, sales, and other aspects of regular operations which are collected from various functional areas of an organization Proprietary Business Research Example: New data and information from projects which are undertaken ad hoc to study specific company problems
  • 19. Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Databases & Software Business intelligence Systems Example: Information about nonrecurring developments in the external business environment stemming from a network of sources and regular procedures
  • 20. Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Databases & Software On-Line Databases Examples: PROQUEST, INFOTRAC, DIALOG, LEXIS- NEXIS, Dow Jones News Retrieval Services, CompuStat Internet Examples: World Wide Web search engines (Google, Yahoo, Altavista, Lycos, Excite etc.) All Other Sources Examples: Research Institutions, Libraries, Books, Journals, Periodicals, Newspapers, Chambers of Commerce and Industry
  • 21. Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Business Research in the International Context • Business Research is being increasingly applied in an international context in the wake of globalization and the consequent freedom of movement of the resources of Labour, capital and information of businesses and corporations: • Overseas market potential • Joint ventures and relocating production lines overseas • Framework considerations for investment and trade (e.g. culture, legal environment, security, physical infrastructure, availability and quality of human resources, logistics, political stability, trade and investment incentives)
  • 22. Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Data and Information Sources for Business Researchers (Pakistan) • Federal and provincial ministries of commerce, industries and production • Federal, provincial and city Chambers of Commerce and Industry • State Bank of Pakistan, Pakistan Banking Council, local and foreign banking institutions • Stock Exchanges • National Investment Board • Export Promotion Bureau • Manufacturers, Traders and Exporters Associations • Research Institutes (e.g. Pakistan Institute of Development Economics) • Newspapers and Magazines (e.g. Business Recorder, Pakistan and Gulf Economist) • Business and Trade Directories • Internet (e.g.: www.forexpk.com)
  • 23. Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Course Instructor: R B Soomro, Assistant Professor Department of Business Administration, Shah Abdul Latif University Shah Abdul Latif University, Khairpur, Pakistan Databases & Software