Information about what an infographic is followed by a class discussion.

1. WHAT IS AN INFOGRAPHIC?
AND WHY ARE THEY A GREAT WAY TO SHARE INFORMATION?

2. DEFINED
A visual representation of
information or data, e.g. as
a chart or diagram.
‘A picture is worth a
thousand words!’

3. WHY INFOGRAPHICS?
• Helps to simplify a complicated subject
• Can turn something boring into something
captivating
• It is a way to build awareness around a subject
area
• An effective strategy to gain interest
• It is visually engaging and appealing to the
audience

4. ..BUT WHY?!
• A high quality infographic is 30x more likely to be read than
text alone
• 90% of the information transmitted to the brain is visual
• 40% of people respond better to visual information rather
than text
• Those that use infographics have their
information viewed 12% more than
those who don’t

5. WHAT MAKES A GOOD
INFOGRAPHIC?
• The data is refined, relevant and from
reputable sources
• The design is clear, uses simple graphics, can
convey the information at a glance and isn’t
too big
• Have an interesting heading to grab attention
• The pictures should tell the story and;
• They use little text

6. WHAT DO YOU THINK?
• Have you seen infographics before?
• Where have you seen infographics?
• What do you think makes them so effective in conveying a
message?
• What are some things that you could make infographics about?
• What tools so you think you could use to make an infographic?