Alternaty is a boutique real estate firm providing a suite of consulting services throughout the development lifecycle. Headquarter in HCMC Vietnam, with associates in Thailand, Myanmar and Indonesia. We specialise in the early stages of planning and development when accurate and detailed advisory adds significant value for the whole development and maximises the returns for developers, investors or any players involved throughout the development process. See you at http://blog.alternaty.com/

1. A boutique real estate firm, we partner
with hotel and resort developers to
deliver alternative real estate products.
Capability Statement
August 2013

2. August 2013
Alternaty is a boutique real estate firm providing
a suite of consulting services throughout the
development lifecycle. Headquarter in HCMC
Vietnam, with associates in Thailand, Myanmar
Indonesia and the Maldives.
Our team has 17 years of combined experience in
the real estate industry with an extensive track
record in hotel and resort advisory in Indochina
Region
More than 40 hotel and resort valuations in
Vietnam, Lao and Cambodia.
More than 35 feasibility and market studies.
12 Operator selection advisory assignments.
Vast experience in mixed used residential
resorts, rental pool structure and fractional
ownership.
Alternaty
Alternative Real Estate
2

3. August 2013
How Can We Help You?
About Alternaty
• We are a real estate consulting firm providing specialist advice for real estate developers and investors.
• Our approach is to forge partnerships with developers to provide a suite of consulting services including market
research, development advisory, feasibly study and highest and best use analysis.
• We specialise in the early stages of planning and development when accurate and detailed advisory adds significant
value for the whole development and maximises the returns for developers, investors or any players involved
throughout the development process.
Investment
Services
Hotel Operator
Selection
Villa
Management
Hotel
Pre-opening
Services
Hotel
Operations
Review
3

4. August 2013
The Various Stages of the Property Lifecycle
Our scope of services
Land Planning
Market research
Feasibility study
Valuation
Hotel operator
selection
Development
recommendations
Highest and best use
analysis
Due diligence
Investment
Construction
Design review (from
operation stand point)
Pre-opening budget
Interior design review
(from operation stand
point)
Facilities review
Positioning and
branding identity
(operation stand point)
Operator and
consultant selection
Organization chart
review
Pre-opening
Interim GM service
(pre-opening GM)
Sale and marketing
review
Tailoring of hotel
standard operating
procedures (SOP)
Hiring and training
Pre-opening check
list review and
implementation
Operation
Owner representation
service
Periodic operational
review and critical
points analysis
Training program
Sales and marketing
review
Budget control and
targets
Online reputation
control and review
Upgrade
Reposition
Hotel operations
review
Inspection and
operational analysis
Service upgrade
implementation and
training
Mystery guest service
At any stage of the development process, hotel owners can benefit from professional advice.
4

5. August 2013
Our Scope of Services
About Alternaty
• A boutique real estate firm providing a suite of consulting services throughout the development lifecycle.
Investment
Services
Feasibility study
Cash flow modelling
Highest and best
use analysis
Development
recommendations
Valuation
Sales & Marketing
Exit strategy
execution
Alternative Real
Estate
Hotel Operator
Selection
Understanding the
Client’s objectives
Consideration of
management options
Preparation of
biddings documents
Collection of EOIs
Comparison matrix of
candidates
Shortlist of suitable
options
Negotiation of
commercial terms of
MOU, TSA and HMA
Villa
Management
Resort style
management of
second home
projects
Website bookings
and reservation
engine
Villa Brand
Standards
Standard Operating
Procedures
Butler Services
Hotel Pre-
opening Services
Functionality &
Facilities Review
Branding and
Service Concept
Hotel operation
forms & tailored
amenities list
Organization chart
and staff positioning
Hiring and training
Tailoring of hotel
standard operating
procedures (SOP)
Hotel Operations
Review
Tailored monitor of
hotel performance
Inspection &
operational analysis
Full operational
review of each
department
Departmental
recommendations
Implementation of
Standard Operation
Procedures (SOP)
Monthly Supervision
5

6. Our Scope of Work:
Investment Services

7. August 2013
Feasibility Study
Our Scope of Work: Investment Services
• The Feasibility Study will carefully examine the location and surrounds of the subject site to determine the highest and
best use of the land. This would be followed by a detailed cash flow analysis on different development scenarios.
• The Feasibility Study, together with the valuation, is a critical stage in devising the investment strategy for an asset.
Objectives
• Conduct a financial analysis of the project to test various assumptions and forecasts
• Determine the profitability of the project and test the outcome of various scenarios
• Produce a detailed feasibility study document and cashflow statements that may be used in sourcing debt financing
and equity investors
• Document and explain all assumptions and forecasts with market information
• A customised Discounted Cash Flow model will be
designed specifically for the project. The financial
model will encompass the following input parameters:
• Land cost
• Site area
• Coverage ratio
• Gross floor area
• Saleable / leasable area
• Construction costs
• Operating and related costs
• Interest rate
• Cost of equity
• Discount rate
• Sensitivity Analysis
• The model will include a Sensitivity Analysis and will
yield the following results:
• Internal Rate of Return
• Net Present Value
• Payback Period
7

8. August 2013
Scope of Work
• Review and inspect subject property
• Review the general relevant market sector
• Scrutinize relevant title documents, legal documents,
government approvals and permits provided to us
• Collection of market transaction evidence
• Collection of relevant hotel performances indicators
• Identify and analyze comparable transactions, if any
• Consider and adopt appropriate approach
• Provide our opinion as to the market value of the
subject site
Information Required
• Copies of the investment license of the subject site and
land use rights certificate
• Location maps and site plans, building plans, leases
• GFA and NFA existing
• Actual or projected construction costs
• Architectural drawings or master plans of the project
• Any restrictions on the land in terms of ownership
• Detail of acquisition of the property including, but not
limited to, the price paid for the property
• Information on the existing loan and financing status
Land & Building Valuation
Our Scope of Work: Investment Services
• Value is central to virtually all real estate decision-making including whether and how to lease, buy, or mortgage a
property acquisition, whether to renovate, refinance, demolish or expand a property, and when and how to divest (sell,
trade, or abandon).
• Only by being informed of the true market value of an asset or site can an effective marketing campaign can be
devised with the correct pricing strategy. Furthermore, an informed owner will have a superior negotiating position
with potential investors.
• Aternaty works hand in hand with the Client to understand, analyse and apprise the real market value of an asset both
from an existing status and future value upon development completion point of view.
8

9. August 2013
Site Analysis, Development & Investment
Structure Recommendations
Our Scope of Work: Investment Services
• The aim of site analysis, development and investment structure recommendations is to ensure that the master plan
designed by the master planner is optimised not just in terms of aesthetics, but more importantly in terms of
functional and operational efficiency.
Objectives
• Conduct a detailed review of the site characteristics including access and local amenities
• Assess the potential of the site to determine the highest and best use.
• Suggest development concepts that suit current market conditions to attract investors, developers, operators, visitors
and tenants.
• Work together with the master planner to optimise the Master Plan in terms of scale, layout, operations, profitability,
marketability and government approval.
• Site Analysis
• Access
• Surrounding Land Uses
• Significant Developments
• Local Amenities
• Master Planning
• Detailed SWOT Analysis
• Development & Investment Structure
Recommendations
• Phasing
• Layout of the various components
• Number of room/villas, units, apartments etc
• Sizes and scale
• Facilities and amenities
• Internal access and traffic flow
• Proximity and interaction between buildings
• Back of house placement and layout
• Investment Structures 9

10. August 2013
Development Support Services
Our Scope of Work: Investment Services
Alternaty Development Support may include active support in the following development stages:
• Market Research review
• Feasibility Study review
• Development Recommendations review
• Development Concept review
• Selection, short listing and commissioning and coordination of consultants
• Draw up requirement in terms of budget, timing, experience, where based
• Shortlist targeted consultants that meet set criteria
• Master planning, architecture and interior design
• If more than one architect is involved (e.g. lead and support architects) assist in splitting up scope of work to
suit the needs and abilities of architects involved, ensure scopes are coordinated and no gaps are left in terms
of roles and responsibilities.
• Owner representation
• Participate in all consultant team meetings, workshops and presentations. Chair meetings, distributing
meeting agenda beforehand and meeting minutes after.
• Assist the Owner in meetings/presentations with investors, operators, banks, shareholders, minority partners,
suppliers, consultants in term of pre-meeting preparation, meeting attendance, translation, follow up post
meeting.
10

11. August 2013
Investment Flyer
Our Scope of Work: Investment Services
• The Investment Flyer is a summary document several pages in length that contains the salient points of the
investment opportunity for potential investors to quickly gain an overview of the investment opportunity. The aim of
the Investment Flyer is to be a brief document containing limited non-confidential information that can be widely
distributed. Once a potential investor shows further interest, then a fully detailed Information Memorandum can be
sent.
• The Investment Flyer will generally include a
summary of the following points:
• Introduction
• Location and Map
• Development parameters
• Current status
• Arial view
• Investment parameter
• Assumptions
• DCF (if any)
• Estimated Return on Investment (if any)
• Investment structure (if any)
11

12. August 2013
Information Memorandum
Our Scope of Work: Investment Services
• After a thorough analysis is completed and appropriate investment options identified, Alternaty will discuss with the
Client the selection of appropriate investor target groups. Alternaty will then proceed with the preparations of the
targeted marketing material. The Information Memorandum is a formal document containing full details of the
investment opportunity for a potential investor to be fully informed about the opportunity after reading the
document
• The Information Memorandum will generally
include full details on the following points:
• Introduction
• Detailed overview of economic, tourism and
investment climate
• Location and Map
• Development parameters
• Current status
• Arial view
• Investment parameter
• Assumptions
• DCF (if any)
• Estimated Return on Investment (if any)
• Investment structure (if any)
12

13. August 2013
Investor Database Shortlist & Selection
Our Scope of Work: Investment Services
• Alternaty has a database of more than 13,000 active contacts in the SEA region. This database will be used to first
identify target countries and target groups of investors, funds, developers and financial institutions. These target
groups will then be discussed with the client.
• For each target group selected, potential investors will be carefully identified and shortlisted.
• For each identified investor, a single person will be identified who has authority to action an investment opportunity.
13

14. Our Scope of Work:
Hotel Operator Selection

15. August 2013
Management Options
Hotel Operator Selection
Before considering a management company, developers should be aware of all the possible options
and alternatives that match their investment strategy. Do you really need a brand?
Hire operator
Operate
Independent
Franchise
Branded
No branded
Independent
Franchise
15

16. August 2013
Why may an international brand be required?
Our Scope of Work: Hotel Operator Selection
• Highly competitive marketplace with several similar
product
• Developer seeks to increase rates and occupancy
• Developer seeks to reduce operating costs
• Residential component in need of an identity
• Residential component to increase trust of buyers
• Developer with low experience in the hospitality field
• Developer seeks low or no involvement in daily
operations
• Bank requesting developer to involve a professional
management company
16

17. August 2013
Operator selection process
Hotel Operator Selection
Stage 1
Understand owner’s
objectives
List suitable
international
management
companies (10-15)
Prepare bidding
documents and
request for EOI
(including client’s
objective)
Collection of EOIs
Stage 2
Shortlist most
suitable options
(3-5)
Collect commercial
terms
Start negotiations of
commercial terms,
key provisions and
performances
Finalize the MOU
Stage 3
Request for HMA,
TSA and pre-
opening agreement
Negotiation for
provisions and key
elements
Finalize the TSA
Finalize the HMA
17

18. Our Scope of Work:
Villa Management

19. August 2013
The Alternaty Villa Management Process
Our Scope of Work: Villa Management
• An efficient management system will result in decreased operating
costs while at the same time the guest experience will be enhanced by
making use of fully trained staff and standardised procedures.
Alternaty’s villa management implementation process is typically
divided into 3 stages as follows:
a) Beginning with the standardised Alternaty Villa Operations
Manual, the SOPs will be tailored to meet the needs, expectations,
revenue and service goals of the Client. This process takes
approximately 4 to 6 weeks.
b) The HR process begins with presenting to the Client the
recommended Organisation Chart, hiring process and proposed
training (pre-opening stage). This process takes approximately 6
to 12 weeks depending on the number of villas to be managed.
c) Monitoring and control over the soft opening phase is essential
for the quality control of the services and for the preparation of
the official opening. This process take approximately 8 to 12
weeks depending on the number of villas to be managed.
The Alternaty Villa Standards Manual
including Brand Standards and detailed
SOP’s for each department will be
customised specifically for the property.
19

20. August 2013
Villa Management
Conceptual Framework
Our Scope of Work: Villa Management
STANDARD OPERATING
PROCEDURES (SOP)
BRAND STANDARD
MANUAL (BSM)
HUMAN RESOURCES
(HR)
HOTEL SOFTWARE
SYSTEM (HSS)
Services & Product
Standards
Brand Standards
Unique Selling Points
(USPs)
Back of House
(BOH)
Front of House
(FOH)
Recruitment
Training
Proposal/Suggestion
- Front Office
- Housekeeping
- Food & Beverage
- Security
- Sales & Marketing
- Spa
- Engineering
- Finance & Accounting
- Purchasing
- Human Resources
- Brand Standard Manual
- Villa Directory
- Printed Branding Material List
- Standard Villa Inventory Set up
- Standard Amenities Set up
- Department SOP Manual
+ Mission
+ Job Description
+ SOP for Scope of Works (SOW)
- Department Forms & Checklist
- Recruitment/Management
- Training Plan
- Training Materials
- Monthly & Yearly Audit
Operation Materials Villa Operations Scope of Work
20

21. Why are we different?
Our Scope of Work: Villa Management
Whether operating under challenging market conditions
or in a developing economy, the key for a business to
survive is flexibility and the key for the business to
prosper is adaptability.
There are 100’s of brands, consultants and operators that
come with the same “standard” rigid formulas for
management, standardized room design and expensive
but unnecessary organizational structures.
How are we different?
At Alternaty, our Hotel Pre-opening and Operational Review services are
specifically tailored to the needs of the Hotel Owner, where our goals are
exactly aligned with the Owner. This means we have a common target in
terms of standards, revenue, and most importantly, in terms of costs.
We do not impose any fixed cage, inflexible brand standards, inappropriate
operation procedures nor costly investment requirements.
We work shoulder to shoulder with the Owner to maximize the value of the
investment or asset by applying, flexible tailored services, flexible
remuneration structures, adaptable working approaches and adaptable
operation standards.
August 2013 21

22. Standard Operating Procedures (SOP’s)
Our Scope of Work: Villa Management
August 2013 22

23. Training Materials
Our Scope of Work: Villa Management
August 2013 23

24. Alternaty Villas – Online Direct Booking Website
Our Scope of Work: Villa Management
August 2013 24

25. Our Scope of Work:
Hotel Pre-Opening Services

26. We refer to our Hotel Pre-opening Services as “Owner Representation”, whereby our support is given at every point of
operation or construction both for internal departments (front office, HR, housekeeping etc) and for external service
providers (sale and marketing, branding firms, franchise companies etc).
Owner Representation Service
Our Scope of Work: Hotel Pre-opening Services
Don’t buy a foreign GM…
rent one!
The Owner Representation service allow
us to offer what we call an “Interim GM”,
where our operations team takes over (or
reviews) the operation of the asset for a
limited time until the operation is
stabilized and is ready to be handed over
to a permanent GM and the Owner.
August 2013 26

27. Functionality
and facilities
review
Branding &
service
concept
Hotel
operation
forms &
tailored
amenities list
Organization
chart and
staff
positioning
Tailored
Standard
Operating
Procedures
Pre-opening
Period
Operation
Supervision
The Alternaty 7-step Process for
Hotel Pre-opening Services
Our Scope of Work: Hotel Pre-opening Services
Brought to you by Alternaty Management
• A tailored Pre-opening process where Alternaty works closely with our client throughout the
property pre-opening stage.
August 2013 27

28. Our Scope of Work:
Hotel Operations Review

29. The majority of hotels and resorts in Vietnam and Asia are still managed without any clear management structure and
without standard procedures. The Owner believes that this is “cost saving” during the start up period, but in fact this is
detrimental for the medium to long term operation of the asset as it leads to:
• Inadequate level of guest services
• No control over service quality and no control over complaints or mistakes (no improvements)
• Wrong and inconsistent pricing and marketing strategy
• Wrong and inconsistent staff training (low staff motivation and only attract low quality staff)
• Unprofessional housekeeping and front office procedures
• High security and safety risks.
These mistakes are costing Owners much more than they think! Ask for our free “Face It and Fix It” Assessment.
A simple solution to this problem is the implementation of Standard Operation Procedures (SOP), tailored for the
specific property, which results in:
• Reduced operation costs
• Increase in occupancy and rates
• Increase in guest service level and staff experience
• Increase in property value
Don't get it wrong!
Weak Hotel Management Approach
Our Scope of Work: Hotel Operations Review
August 2013 29

30. August 2013
The Alternaty 4-step Process for
Hotel Operations Review
Our Scope of Work: Hotel Operations Review
• Whether 1 or 5 stars with 10 or 1,000 rooms, in the
city or resort location, each property operation must
follow certain best practices and standard operating
procedures to allow the property to:
• Operate optimally
• Maximizing revenue and profit
• Continually increasing the quality of stay,
guest service and value propositions
• Minimise operation costs, property physical
downgrading and staff turnover
• Some simple or more complex advice from a
veteran in the hotel industry could significantly
impact your profit and in turn, increase your asset
value.
• A Hotel Operations Review is a thorough
assessment of your hotel operations, starting from
obtaining an independent and objective perspective
of your operation, all the way down to
implementation of new, fresh and effective
operational procedures.
Thorough physical
inspection of hotel
and resort and
high level due
diligence of
operation
Health Check
Full operational
review of each
department
Diagnosis
Implementation of
Standard
Operation
Procedures (SOP)
tailored specifically
for the property
Cure
Monthly
supervision
Periodic Checkup
Brought to you by Alternaty Management
30

31. CVs of Alternaty
Management Team

32. August 2013
Executive Director
+84 908 556 492
+84 836 028 591
gasparotti.mauro
Responsibilities
Mr. Gasparotti holds the position of Executive Director
at Alternaty (Vietnam). In addition to his business
development responsibilities, Mauro specialises in
hotel investment and consultancy, feasibilities studies,
cash flow analysis, market analysis, projects
consultancy and operator selection. He also organizes
the use and implementation of valuation models for
hospitality assets and developments sites.
Professional Experience
Prior to co-founding Alternaty, Mr. Gasparotti set up
and headed the Hotel Services department at CBRE
Vietnam and before this he was a Senior Manager in
the Valuation and Advisory department. Prior to
joining CBRE, Mr Gasparotti worked in an international
financial consulting firm in Vietnam.
Following his graduation, Mr Gasparotti moved to
Sydney in 2005 where he was employed at Colliers
International as an assistant valuer within the Hotels
department. Mr. Gasparotti was responsible for
implementing valuation models and supporting the
valuation process within the department. In Italy Mr.
Gasparotti was employed at Praxi International, a
leading Italian real estate consultancy firm, with the
responsibility of developing investment and feasibility
models for the firm.
mauro.gasparotti
@alternaty.com
Education
E-Certificate in Hotel
Investment and Asset
Management, Cornell
University
Master of Business
Administration (MBA in
International Business
Strategy), University of
Newcastle, Australia
Master of Science
(Econometrics, Finance, Real
Estate Finance), University of
Parma, Italy
Bachelor of Economics,
University of Parma, Italy
Mauro Gasparotti
CVs of Alternaty Management Team
32

33. August 2013
Executive Director
+84 933 902 530
+84 836 028 591
rudolf.hever
Responsibilities
Mr. Hever holds the position of Executive Director at
Alternaty (Vietnam). In addition to his business
development responsibilities, Rudolf specialises in
alternative ownership structuring and hotel and resort
consulting. He has extensive experience in conducting
feasibility studies of development projects across
Vietnam for hotel, residential, retail, office and
industrial projects to specialty properties such as golf
courses, luxury villas and resorts.
Professional Experience
Prior to co-founding Alternaty, Mr. Hever was the
Associate Director of the Research and Consulting
department of CBRE Vietnam since 2007. During his
tenure he was responsible for elevating the
department to the market leading position within the
industry. He is widely recognised for providing first
class research and consulting services and is frequently
quoted in the press and TV.
rudolf.hever
@alternaty.com
Education
Master of Science (Real Estate),
University of Hong Kong
Master of Real Estate,
University of NSW, Sydney,
Australia
Bachelor of Commerce (Finance
and Accounting), University of
Sydney, Australia
Credentials
AAPI – Associate of the
Australian Property Institute
AFin – Associate of the
Financial Services Institute of
Australia
Registered Property Valuer,
Office of Fair Trading, Australia
Undergoing accreditation by
the Royal Institute of Chartered
Surveyors (RICS)
Rudolf Hever
CVs of Alternaty Management Team
33

34. August 2013
Head of Property
Operations
+84 973 714 848
+84 836 028 591
Responsibilities
Mr. Casadevall holds the position of Head of Property
Operations at Alternaty (Vietnam). In addition to his
business development responsibilities, Mr. Casadevall
specializes in property management and pre-opening
services. He has extensive experience in organizing
and supervising hotel and villa operation systems
including all daily procedures, F&B outlets, capex and
budget planing.
Mr Casadevall is a professional hotel operations
consultant and is the developer of a new lounge and
resort concept in Phu Quoc.
Professional Experience
Mr. Casadevall has worked in the hospitality industry
for 20 years in Spain, France, Switzerland, England,
Andorra, Ecuador, Mexico and Dominican Republic. He
has significant international experience as a General
Manager of 4 different hotels and experience in other
specific areas of 9 different hotels.
joan.casadevall
@alternaty.com
Past Positions
General Manager – Chenla
Resort & Spa 4* – Phu Quoc –
Vietnam
General Manager – El
Montanya Resort & Spa 4*–
Seva (Barcelona) – Spain
Sales Manager – Costa Brava
Verd Hotels – Vall-llobrega,
Spain
General Manager – Hotel
Catalonia Centro 4* – Madrid,
Spain
General Manager – Ahotels
Piolets 4 * – Ahotels Piolets
Park & Spa 4* – Soldeu,
Andorra
F&B Manager – Hotel Fiesta
Palace Resort 5* – Playa Bavaro,
Dominican Republic
Joan Casadevall
CVs of Alternaty Management Team
34

35. August 2013
Senior Consultant
+84 126 7380502
+84 836 028 591
leighann.chow
Responsibilities
Ms. Chow holds the position of Senior Consultant at
Alternaty (Vietnam). Her main responsibilities are
consultancy projects, market analysis and feasibility
studies.
Professional Experience
Prior to joining Alternaty, she was Vice President at
Citigroup in New York City for over six years within
Pension Investments on the due diligence and
selection of hedge fund investments team and
directed portfolio performance analytics and risk
metrics. Prior to Citigroup, she did market research
and drove fundraising efforts at a boutique real estate
private equity firm in New York. In addition, she led a
project in Vietnam for a non-profit organization.
leighann.chow
@alternaty.com
Education
Masters of Business
Administration (Finance &
International Business),
Fordham University, New York,
USA
Bachelor of Arts (Business
Economics), University of
California Santa Barbara, USA
Leigh Ann Chow
CVs of Alternaty Management Team
35

36. August 2013
Business Development
Manager
+84 907 762 621
+84 836 028 591
ezio_rosa
Responsibilities
Mr. Rosa holds the position of Business Development
Manager at Alternaty (Vietnam). His main
responsibilities are to build on the market position of
Alternaty by locating, developing, defining, negotiating
and closing business relationships.
In addition to his business development
responsibilities, Ezio focuses on developing the sales
and leasing department of the company by working
closely with a team of brokers. His markets include
luxury residential units, small offices in CBD locations,
studio apartments and prime retail space.
Professional Experience
Prior to joining Alternaty, Mr Rosa was Sales Manager
(UK Area) for Mionetto Spa (2003 – 2006) and Sales
Director at Saeco Vietnam (2008 – 2009). He previously
set up and developed business for a food and wine
importer and distributor. Mr Rosa is the founder and
Director of Rosa Global Ltd a trading company
specialized in consulting and import/export activities.ezio.rosa
@alternaty.com
Education
Maters Degree in Literature and
Philosophy, University of Padua
Padova, Italy.
University of Reading,
International Research
Exchange, Berkshire, UK.
Ezio Rosa
CVs of Alternaty Management Team
36

37. August 2013
Executive Assistant
+84 934 345 630
+84 836 028 591
nhung.pham222
Responsibilities
Ms. Nhung holds the position of Executive Assistant at
Alternaty (Vietnam). Her main responsibilities are
assisting the management team on daily activities
along with being responsible for client accounts and
consultancy projects. She is in charge of client
communication, internal/external meetings,
presentations and working progress schedule.
In addition to her business development
responsibilities, Ms. Nhung is also in charge of
controlling accounting and marketing functions as well
as training and supervision of junior staff.
Joining Alternaty since very early days, she has been
working with almost all key projects and clients of
Alternaty.
Professional Experience
Prior to joining Alternaty, she was part of the Hotel
Services Department Team in CBRE Vietnam and in
charge of market research.nhung.pham
@alternaty.com
Education
Bachelor of Business
Administration, University of
Industry, HCMC
Certificate of Finance and
Banking, University of
Economics, HCMC
Nhung Pham
CVs of Alternaty Management Team
37

38. August 2013
Guest Service Manager
+84 933 566 678
+84 836 028 591
ngocdung.thai
Responsibilities
Ms. Dung holds the position of Guest Relations
Manager at Alternaty (Vietnam). Her main
responsibilities are managing the villa management
team, including reservations, front office procedures,
guest relations and concierge services.
In her role as leader of villa management team, her
tasks include organizing and training the extra services
staff as well as training and supervision of butlers and
guest service attendants. Ms Dung brings to the team
extensive experience in international hotel operational
procedures having been involved in several different
roles in five star branded hotels in HCMC and Hanoi.
Professional Experience
Prior to joining Alternaty, she was Senior Guest
Relation Officer at the InterContinental Asiana Saigon
Hotel, InterContinental Hanoi Westlake and Guest
Relations Officer at the Caravelle Hotel in HCMC.
dung.thai
@alternaty.com
Education
International Front Office
Certificate, Saigon Tourist Hotel
& Tourism College, HCMC
Restaurant Operations
Certificate, Saigon Tourist Hotel
& Tourism College, HCMC
Dung Thai
CVs of Alternaty Management Team
38

39. Track Record of Management
Team

40. August 2013
Hotel operator selection for 3
properties from 3 to 5 star in
different locations in Vietnam.
Client: VietinBank, one of the four
largest commercial banks in
Vietnam.
Operator Selection
Full range of advisory services for
4 sites including resorts
development site and existing
premises. Scope of service
include feasibility studies,
valuations and building
conversion analysis.
Advisory Service
Hotel market research and cash
flow analysis for a 300 room
internationally branded hotel
currently under construction.
Client: Viettel, one of the world’s
fastest growing telecom
operators in Vietnam.
Market Research
Hotel operator selection service
for a five star city hotel located in
Vientiane, Laos.
Client: Gemadept Corp., a leading
shipping and logistics company
in Vietnam.
Operator Selection
Alternaty Track Record 2012 & 2013
40

41. August 2013
Highest and best use study for a
357 ha mixed-use hotel and
resort project on 357ha in Do
Son, Hai Phong.
Highest & Best Use
Investor representation services
including support in valuation,
sourcing investment
opportunities and due diligence.
Client : Trinity Structure &
Finance, a boutique investment
fund headquartered in Bangkok.
Investor Representation
Full range of consulting services
including market research,
fractional sale consultancy and
support in property management
for a golf course and villa project.
Client: Sacom, a leading
telecommunication cable
manufacturer in Vietnam.
Consulting Services
Villa management and pre-
opening services including
rebranding for a large mixed-use
residential/resort project located
in Mui Ne.
Client: An Phu Corporation, a
Vietnamese developer with a
large diversified portfolio.
Villa Management
Alternaty Track Record 2012 & 2013
41

42. August 2013
Investor representation and bulk
sale analysis for an under
constriction, almost completed
mixed-use residential/resort
project located in Hoi An, Quang
Nam.
Investor Representation
Developer sourcing for investors,
hotel operators and partnership
opportunities for a large
international real estate
exhibition held in Marina Bay
Sand, Singapore.
Client/Partner : Terrapinn, the
leading event organiser for real
estate and business events.
Developing Sourcing
Investor representation
for a property acquisition and
conversion from office to serviced
apartments located in District 7,
HCMC.
Client: Private Owner
Alternaty Track Record 2012 & 2013
42

43. Annex

44. August 2013
Alternaty Hotels + Resorts Newsletter
Annex
• Each edition of the Alternaty Hotels + Resorts Newsletter features a certain Real Estate Market and has the following
international coverage
• Sent to more than 10,000 active real estate players in Asia Pacific
• Campaign Monitor software used to track feedback of recipients
• Use of Social Media Channels including Slide Share, LinkedIn, Facebook, Website Blog)
• The Newsletter generally contains the following
topics:
• Real Estate Market Overview
• Location
• Access
• Supply
• Demand
• Seasonality
• Hotel Performance
• Operating Costs
• Land Price
• Economics Update
• Regional News Update
• Feature Article
• Investment Opportunities
44

45. August 2013
Alternaty in the Press
Annex
Rudolf Hever, interviewed on HTV9, speaking
at the Vietnam Hospitality Management
Conference on “Fractional Models:
Opportunities and Risks”, November 2012.
“Vietnam’s island paradise: but where
are the residential products?”, Rudolf
Hever, The Property Report, Dec 12 –
Jan 13
“Vietnam’s island paradise: but where
are the residential products?”, Rudolf
Hever, The Property Report, Dec 12 –
Jan 13
Mauro Gasparotti, interviewed on HTV9
(Nhip Cau Doanh Nhan - Businessman
Bridge) on Fractional Sale and
Timesharing Models, December 2012.
45

46. August 2013
Conferences & Events
Annex
Left-Right:
Mauro Gasparotti (L) and Rudolf Hever (R)
presenting the award for Best Condo
Vietnam (Hyatt Regency Danang to Mr Rick
Mayo-Smith, Managing Director, Indochina
Capital (C) at the South East Asia Property
Awards 2012 in Singapore.
Mauro Gasparotti (second from left)
speaking at a panel discussion on “Vietnam –
Finding the way forward” at the HICAP
Update held in Singapore in March 2013.
Left-Right:
Mauro Gasparotti (third from left) speaking
at a panel discussion on “Navigating into the
future: Vietnam” at the the Asia Pacific Hotel
Investment Conference heldin Bangkok in
May 2013.
Rudolf Hever (R) chairing a panel discussion
on “Condo Hotel, Villas and Branded
Residences – How Best to Accelerate Return
of Capital?” at the Asia Pacific Hotel
Investment Conference hled in Bangkok in
May 2013.
46

47. August 2013
Connect with Us!
Alternaty Social Media Channels
Annex
Twitter Facebook LinkedIn
og
SlideShare YouTube
47

48. Thank You
Disclaimer: This document has been prepared in good faith and for general informational purposes only. Nothing herein contains investment, legal, tax
and/or other advice and investors should seek independent professional advice before making any investment decision. While reasonable care has been
taken to ensure that the sources of information herein are reliable, no guarantee is provided to the accuracy or completeness of such information (and
the same may not be independently verified or audited) and no liability is accepted for any inaccuracy or omission.