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 Focus on relationships in the future. Don‟t let
today‟s constraints limit you.
 Define the experience you wish people to
have, feel, share.
 Think of it as a story that you could tell about that
relationship.
 Write a statement that will stand the test of time—
and of technology.
 Do it quickly—your gut reaction is usually right.
 Keep it short and memorable.
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Crafting your vision statement

Publicado en: Empresariales

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