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Slides for Altimeter's webinar: Strengthening Employee Relationships in the Digital Era Watch the webinar replay at: http://www.slideshare.net/Altimeter/recording-strengthening-employee-relationships-in-the-digital-era-by-altimeter-group Download the report at: pages.altimetergroup.com/strengthening-employee-relationships-report.html Description: Employees are disengaged at work. Yet Altimeter found that only 46% of organizations take a strategic approach to employee engagement, and only 43% believe they have an organizational culture of trust and empowerment. In this 1-hour webinar, Charlene Li and Jon Cifuentes share research on how leading organizations use social and digital technologies to create holistic employee engagement strategies that drive business impact and cultural change.

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In this webinar, Altimeter Group’s Charlene Li and Brian Solis review the six distinct stages that organizations move through as they evolve their social business strategy. Attendees will learn how they can drive business value with their social business strategies -- no matter where they stand in terms of maturity. The webinar reviews findings from their recently released report "The Evolution of Social Business Strategy," and answers audience questions. Webinar recording is available here: http://www.slideshare.net/Altimeter/six-stages-of-social-business-webinar-with-charlene-li-and-brian-solis

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Social Identity provides insight unavailable in any other channel. Rather than relying on transaction history or browsing habits, marketers have an opportunity to tap social media to truly understand who customers are and what they care about. Savvy marketers are beginning to extract these insights and use them to increase key metrics like Open-rates and Click-throughs by orders of magnitude throughout the customer lifecycle, from leads to loyalty. This infographic is based on an Altimeter report titled: Leveraging Social Identity: Know and Engage Customers Better to Build More Valuable Relationships. Download the full report at: http://www.altimetergroup.com/2014/06/new-research-leveraging-social-identity.

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2011 was the year of the mobile consumer. Smartphone and tablet penetration grew at a rapid pace and has fundamentally changed the way people live their daily lives and seek information. One of the largest areas of disruptions is in retail; shoppers are packing smartphones and tablets with retailer apps and using them to hunt for bargains, product information, and to find almost everything on their shopping list. The 2011 holiday shopping season witnessed the most aggressive use of mobile technologies by consumers and retailers to date. The problem was that not all retailers had a strategy in place to take advantage of this foreseeable trend.

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Achieving momentum for a social business strategy is challenging enough, but execution is often fraught with unanswered questions: Who “owns” social? How are key decisions made? How do we organize to execute social? In this 1-hour webinar, Ed Terpening and Charlene Li share research on how successful organizations scale social business strategy and manage social media risk through a formalized governance system. Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-social-business-governance-altimeter-group Download the full report at: http://pages.altimetergroup.com/social-business-governance-report.html

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The biggest disruption of the digital age is the need to extract insight from data in a way that engenders trust. To make the best use of data, executives need to educate themselves — and use this insight to plan their data strategy now. This document proposes a framework to better understand and address: 1) How we extract insight from data, and 2) How we use data in such a way as to earn and protect trust: the trust of customers, constituents, patients, and partners Download the full report at: http://pages.altimetergroup.com/what-do-we-do-with-all-this-big-data-report.html

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The average enterprise-class company owns 178 social accounts, while 13 departments — including marketing, human resources, field sales, and legal — are actively engaged in social media. Yet social data are still largely isolated from business-critical enterprise data collected from Customer Relationship Management (CRM), Business Intelligence (BI), market research, and other sources. In this report, industry analyst Susan Etlinger demonstrates how leading organizations are deriving actionable intelligence from a holistic view of social and enterprise data, the challenges and opportunities in doing so, and the criteria required to achieve social intelligence maturity.

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One-in-two mobile owners in the US owns a smartphone, and many more own tablets. As most of these same consumers adapt their personal lifestyle to be “mobile first,” they expect their employers to be there to meet them. With the growing number of personal mobile devices in the hands of users, as well as increasingly remote organizations , there’s a great opportunity for organizations to increase productivity of their employees by allowing the use of these personal devices. Taking this on seems daunting, as IT has less ability to enforce a single standard than ever before. Not taking action, however, and ignoring this trend risks exposing corporate data to public clouds with no visibility on the part of IT. Enforcing a single standard will do a lot to serve all users partially, but none particularly well. "Power to the People: Identify and Empower Your Workforce," the new report by Altimeter Group analyst Chris Silva explores how companies are deploying mobile strategies to meet the the specific needs of their employees and the organization at large.

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New Report by Jessica Groopman The digitalization of our physical world—what many are now calling the ‘Internet of Things’—is challenging our expectations of privacy. Adding sensors to ourselves, and to the objects and places around us, renders our physical world communicable, contextual, and trackable. The full implications of ubiquitous connectivity remain blurry, but Altimeter Group’s survey of 2,062 American consumers makes one point crystal clear: Consumers are decidedly anxious about how companies use and share data from their connected devices. Our research finds a massive gulf between consumer awareness and industry practices when it comes to privacy. But this data reveals more than a concerned citizenry, it reveals tremendous opportunities for companies to foster more trusted customer relationships. DOWNLOAD THE COMPLETE REPORT: http://pages.altimetergroup.com/1506-Consumer-Perceptions-of-Privacy-in-the-IOT-Report.html

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This report is intended primarily for business people who are tasked with understanding, interpreting, and acting on social data — executives, strategic planners, social strategists, and marketers. It outlines the key challenges of social data, proposes a value-based framework for social analytics, and recommends clear and pragmatic steps that companies engaged in social media must follow to ensure they are gaining insights, measuring effectively, interpreting accurately, and taking appropriate action — both today and in the longer term.

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IDC forecasts that in 2017 spending on cognitive and artificial intelligence (AI) systems will reach $12.5 billion. Some of these systems will be delivered in the form of “conversational interfaces”; what we think of more generally as chatbots or virtual assistants. In fact, Gartner predicts that by 2019, virtual personal assistants “will have changed the way users interact with devices and become universally accepted as part of everyday life.” For this report, Altimeter interviewed 24 enterprise companies, technology innovators, and other experts to gauge the potential risks and opportunities of conversational interfaces. We interviewed industry leaders to identify use cases, design principles, and strategic implications for customer experience, business models, brand strategy, and innovation. Our goal, and a focus of this report, is to help business leaders better understand the implications of conversational interfaces so they can make informed decisions about how to leverage this technology. More important, however, is for businesses to look ahead at the real opportunity: to develop from transactional to conversational relationships, express their brand voice, and become a trusted, indispensable ally to customers. DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://bit.ly/altimeter-chatbots

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