This report addresses the questions: What is native advertising and, by extension, what is it not? It also attempts to map and outline product offerings from the native advertising triumvirate: publishers, technology vendors, and social media platforms. What opportunities are inherent in this nascent form of digital marketing? And what are the inherent risks and pitfalls?
WordPress Websites for Engineers: Elevate Your Brand
Defining the Native Advertising Landscape
1. By Rebecca Lieb
With Jaimy Szymanski and Susan Etlinger
Includes input from 27 ecosystem contributors
A Market Definition Report
Defining and Mapping the
Native Advertising Landscape
Altimeter Research Theme: Me-cosystem
Sept. 10, 2013