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In 2013, companies report an average of 131 social
media accounts, suggesting consolidation since 2011!

Q. Approximately how many official social accounts exist across the entire company,
including all business units, products, or regions?!
Source: Altimeter Group’s Survey of Digital Strategists, Q2 2011 (n=144), Q2 2013 (n=65); !
21! Note: This data is being published for the first time in this presentation.!

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