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Stories that Change: Winning Hearts and Inspiring Action
1. Stories that Change:
Winning Hearts & Inspiring Action
Amanda Marko
Connected Strategy Group
PhotobyIshamelOrendain/BYCC
@connectedstrat
2. “Living a life of influence
means that we are
more often
evangelizing
to the heathens
and less often
preaching to the choir.”
-Annette Simmons, The Story Factor
PhotobyHartwigHKD/BYCC
6. What they got were
binge
very educated
drinkers.
When Penn State University tried to curb
alcohol abuse on campus, the
administration shared statistics and data
about the dangers of excessive partying.
13. … that take you to a specific,
emotion-filled moment.
What’s an example of …
When have you felt …
Tell me about a time that ….
PhotobyMartinFish/BYCC
39. how leaders …
… role model, teach and coach
PhotobyDovHarrington/BYCC
40. how leaders …
… allocate rewards and status
PhotobyBrad,K/BYCC
41. how leaders …
… recruit, select, promote and fire
PhotobyFlazingoPhotos/BYCC
42. Anyone can learn business storytelling...
…even Earl in accounting.
PhotobyRodrigoSa/BYCC
43. Training created by Anecdote, world-renowned experts with +10 years of business storytelling experience.
Their first U.S. partner is:
Here’s how:
44. Special Offer:
Free eBook
Request a copy of this new 47-page eBook written by my partners:
info@connectedstrategygroup.com
Or click the book cover to download now.
45. Let’s Connect
Amanda Marko
president & chief connection officer
Connected Strategy Group
@connectedstrat
amanda@connectedstrategygroup.com
www.connectedstrategygroup.com
Editor's Notes
Facts aren’t influential until they mean something
Stories provide the context, open minds
If you provide facts without a new story, then the new facts will be warped / accepted / rejected to fit the old story
Story let’s others do the work of interpreting the facts. This leads to ownership of the idea.
People value their own conclusions more highly than yours.
We already know facts don’t beats
So the only way to beat their stories is to tell better stories
Negative story is attention grabbing
A warning doesn’t tell people what to do
Provide instruction
Influence isn’t authoritarian, nor is it restrictive. True influence is education with a dose of inspiration.
- Change a policy, a habit, a culture … without saying a word.